Solar Marketing
Solar is one of the most competitive and high-reward lead generation markets in the country. The average residential solar installation runs $20,000–$40,000, and homeowners are actively researching online before making a decision. Your marketing needs to capture these high-intent prospects before they find a competitor — and then nurture them through the longer decision cycle that solar requires.
Free Consultation
Get your free growth strategy
Overview
Solar Marketing That Works
A complete growth system built for solar practices.
Solar is one of the most competitive and high-reward lead generation markets in the country. The average residential solar installation runs $20,000–$40,000, and homeowners are actively researching online before making a decision. Your marketing needs to capture these high-intent prospects before they find a competitor — and then nurture them through the longer decision cycle that solar requires.
We build solar lead generation systems that combine Google Ads targeting homeowners searching for 'solar panels near me' and 'solar installation cost,' Facebook and Instagram campaigns reaching homeowners based on home ownership, utility bill size, and environmental values, and retargeting sequences that keep your brand in front of prospects during the 30–90 day research phase.
Our AI-powered follow-up system contacts every new solar inquiry within 60 seconds — critical in solar, where the first company to engage almost always wins the quote. We also build educational content sequences that answer the questions solar prospects ask most: payback period, financing options, net metering, and warranty coverage.
What you get
Why practices choose us
Every deliverable is built around one goal: more patients, less wasted spend.
Google Ads targeting homeowners searching for 'solar panels,' 'solar installation cost,' and 'solar tax credit' keywords
Facebook and Instagram campaigns reaching qualified homeowners based on property ownership and utility usage signals
AI-powered lead response contacting every new inquiry within 60 seconds before competitors do
Educational content sequences answering payback period, financing, net metering, and warranty questions
Retargeting campaigns that re-engage prospects during the 30–90 day solar decision cycle
Financing promotion campaigns highlighting $0-down and federal tax credit messaging
Google Business Profile optimization and review management for local authority
Commercial solar lead generation targeting businesses with high utility costs
How it works
The process
Discovery & Audit
We analyze your current lead sources, conversion rates, service area, and competitive landscape to build a solar lead generation strategy optimized for your market.
Strategy Development
We map the solar buyer's journey — from initial curiosity to signed contract — and design campaigns for every stage, from awareness through quote request.
Campaign Build
We launch Google Ads and Facebook campaigns, build financing-focused landing pages, configure AI lead follow-up, and create educational email nurture sequences.
Launch & Optimize
Campaigns go live with full lead tracking. We monitor cost-per-appointment, show rate, and close rate — optimizing ad creative, targeting, and follow-up timing continuously.
Scale & Expand
We scale winning campaigns, launch commercial solar pipelines, build referral programs with real estate agents and roofers, and expand into new markets.
How do you generate solar leads that actually convert?
We target homeowners with high purchase intent — those actively searching for solar installation pricing, tax credits, and financing options — and respond to every inquiry within 60 seconds with personalized follow-up. Quality targeting plus speed-to-lead is the formula that works.
How do you handle the longer solar decision cycle?
We build educational nurture sequences — email and retargeting ads — that answer common questions (ROI, financing, warranty, net metering) and keep your brand top-of-mind throughout the 30–90 day research phase.
Can you target specific zip codes or neighborhoods?
Yes. We build hyper-local campaigns targeting specific zip codes, cities, and even neighborhoods — focusing your budget on the highest-value markets in your service area.
Do you work with solar dealers as well as installers?
Yes. We work with both direct installers and authorized dealers — adjusting messaging and targeting based on your specific business model and competitive positioning.
What's a realistic cost per solar lead?
Exclusive, high-quality solar leads typically run $80–$200 per lead depending on market and channel. Our clients consistently achieve 3–5× ROI on this spend given average installation values of $20K–$40K.
Related services
Services for Solar
Google & YouTube Advertising
Capture high-intent customers actively searching for your services with ModFXMedia's Google Ads and YouTube advertising. We deliver measurable ROI through precision-targeted PPC campaigns.
Facebook & Instagram Marketing
Grow your business with targeted Facebook and Instagram advertising campaigns. ModFXMedia creates scroll-stopping creative and precision-targeted ads that generate client inquiries.
AI Lead Generation
ModFXMedia's AI-powered lead generation system uses intelligent chatbots, predictive analytics, and automated follow-up sequences to capture, qualify, and convert high-value leads 24/7.
Free consultation
Ready to grow your
solar practice?
No long-term contracts. Guaranteed results or we work for free until you see them.