ModFXMedia

Chiropractic practice

Anonymized. Client names are withheld while written consent is pending.

3 to 5 bookings in a day from re-engaged leads

An anonymized chiropractic practice. The 3 to 5 appointments were booked in one day from older leads. They are not a steady daily rate of new Google bookings.

The longer note is Lower CPC and faster follow-up.

Challenge

Lead volume from prior agencies had been weaker. Some leads were junk, and some were outside the area the practice could serve.

Volume still sat there when the front desk was slow to follow up. The click price was not the whole problem.

What we did

  • Google Ads.
  • Meta ads, including joint pain and a holiday special. Neuropathy ads were paused.
  • CRM and AI bot follow-up, and the lead workflows around them.
  • Creative support, including TikTok content.
  • Negative keyword cleanup and geo targeting fixes, aimed at junk and out-of-area leads.

Results

Appointments booked in one day

3 to 5

The client said about three, four, or five appointments were booked yesterday from older leads the front desk re-engaged, after retraining. That was the biggest traction so far on that call. It is one day. It is not a claim that the practice books 3 to 5 new Google patients every day.

Client-said. Call 2025-12-04, Fireflies timestamp approximately 06:13.

Google cost per click, about

$0.21 to $0.22

Google CPC was about $0.21 to $0.22. That figure was said by the agency on the call. The client said the cost had not been that low before.

Agency-said (Kim), Fireflies timestamp approximately 01:26 to 01:52. Client affirmed the cost. Call 2025-12-04.

Lead volume versus recent prior agencies

Higher

The client said the overall volume was more than what most prior agencies had produced in a month or two. No exact lead count was stated for that comparison.

Client-said. Call 2025-12-04, Fireflies timestamp approximately 04:33.

“we got like three or four or five of them booked yesterday. So that's like the biggest traction we've had so far.”
Client-said. Call 2025-12-04, Fireflies timestamp approximately 06:13.
“I love the cost being that low. It hasn't been that low. I don't think before.”
Client-said. Call 2025-12-04, Fireflies timestamp approximately 01:26 to 01:52.

Results above are specific to each client, their market, and the timeframe discussed on the referenced call. They are not typical and are not a guarantee of similar performance for any other business.

Next

Book a marketing review.

We will look at the channel mix, the tracking, and which numbers on your dashboard are worth managing.

Contact