Reputation is all about how the brand identifies itself, and how the public perceives it. And having a great online reputation is an excellent means to enjoy a partnership with current patients as well as prospects!
However, many doctors are unaware of the fundamentals of online reputation management.
Keep reading if you’re interested in learning more about healthcare reputation management, and why it is crucial for your medical practice.
Does Online Reputation In Healthcare Really Matter?
Glad you asked. In the internet era, your online reputation is your reputation.
It used to be that you practiced great medicine and patients came through the office doors. Today, patients have more choices and more tools than ever!
Regardless of whether a patient was referred by another provider or a family member, chances are they’re going to check-up on you online. And what they see about you can greatly influence their decisions! It’s your job to ensure that the offline realities of your practice match the online reality these potential patients see.
After all, you want your online reputation to be as stellar as your practice’s clinical care and customer service! So, to help you understand the importance of keeping tabs on your reputation and reputation management a little better, we’ve incorporated the most important aspects of it for you below!
Negative Coverage Is Often Overlooked!
Unfortunately, we live in a society that can be harsh and negative!
Although nearly every doctor makes every attempt to have a positive impact on each patient, it’s often impossible to please everyone.
In fact, when surveyed, 98% of searchers won’t look past the first page of Google results for any query. Therefore, the content that shows up on page for a medical practice (good or otherwise) overwhelmingly controls public perception.
Let me explain a little better. When patients are dissatisfied with a doctor, they regularly use the internet to convey their dissatisfaction through negative content. What makes it worse is that some doctors, through no fault of their own, receive these negative reviews but do nothing about them. Then the domino effect happens!
The Domino Effect Of A Negative Review
What you as a doctor need to understand is, negative reviews can spread like a rash! Then when searchers look for a doctor in your niche they will see these negative review(s). This can then lead to you losing many potential patients, and gain a possible bad reputation.
How can this happen you ask? Well, negative coverage is frequently overlooked by doctors, and believe me when I say this..ignoring bad reviews is not a healthy long-term approach!
Instead, doctors should take a more proactive approach to control their online reputation to make their practice stand out!
For example- Patients looking for a new doctor will be able to find yours on the internet and on message boards. They then see how successful your practice is based on the positive reviews that your patients provide. On the other hand…if your practice has numerous negative reviews they will also see this!
EXTRA TIP- An agency can help filter and negate any negative reviews and turn it into a positive outcome and control the narrative.
How To Turn Negative Reviews Into A Positive
There’s a few basic ways you can turn a negative review into a positive outcome which include:
–Monitor your online reputation constantly.
–Don’t ignore negative reviews- always answer!
–Take it offline.
–Offer something for their inconvenience so potential clients see how it was handled.
–Offer a sincere apology.
The important thing to remember is that people who post complaints just want to be heard. Ignoring a bad comment, a social media post, or google review, will show them and other potential patients that you don’t care about their experience.
Many prospects regard an unacknowledged negative review as more believable than an acknowledged one on review sites. They may give the impression that you can’t improve your business. When medical practitioners answer, they send a positive message that the patient experience is vital, leaving a positive impression.
When responding to negative online reviews, you can prevent misunderstandings and get people to change their negative feedback to helpful feedback.
However, if you take the time to thoughtfully respond, you can take control of the situation and turn negative feedback into a positive experience for your business.
Create an Online Reputation Management Strategy
Identify Your Unique Value Proposition.
Before jumping into creating a reputation management strategy for your practice, you’ll want to first identify what makes your practice different from the rest. What can you offer to your patients that they can’t get anywhere else!
Focus on Providing Valuable and Helpful Information.
One of the best reputation management tactics is being helpful to your current and potential patients.
Many marketers know this too, as several are increasingly focusing on content marketing through blogs or social media posts to share helpful information around their industry. A doctor can do this too!
Focus on medical content that can help people see that you’re an expert in your field. And this can even help you develop strong relationships with your current patients and help you bring in new patients after they see your willingness to keep providing value.
Choose the Platforms Where You’ll Engage with Your Audience.
Just as important as knowing what to share is where you’re going to share it. Understanding your patients’ most preferred platforms for engaging with medical practices like yours can help make sure you not only reach your clients but also makes sure that new clients can reach you.
Part of an effective reputation management strategy also involves you effectively engaging with your audience. Email marketing is one of the most popular and profitable platforms to engage and nurture existing subscribers who can later turn into return patients.
You may also be on Facebook or Instagram to share helpful tips that will get clients results, based on your practices strategies. Just make sure you stay within HIPPA’S guidelines.
Here are some tried-and-true tips for enhancing your healthcare practice’s online reputation:
Use Digital Patient Engagement Platforms
Many patients today demand greater healthcare interaction because it can help them achieve better health results. Positive treatment outcomes lead to increased patient satisfaction and a better reputation. A digital patient interaction tool can help you accomplish this. And it gives your patients more input into their treatment decisions while using technology.
Display Positive Online Reviews on Your Website
While negative comments should not be ignored, positive comments are what bring you new referrals, patients, and retention. Make a page on your site dedicated to good patient testimonials. Allowing the good evaluations to shine and stand out is a successful tactic.
Survey Patients After Their Appointments
You may capture essential components of care that cause unhappiness and have an impact on your reputation by conducting patient satisfaction surveys.
Surveying patients shortly after their session provides the most honest and useful responses.
Maintain a Positive Online Presence With the Right Strategy
As a healthcare provider, it’s critical to have a strong online reputation management strategy in place. The digital age has made it easier for patients to share information about their experiences with you and your team on review sites like Yelp and Google+. But without the right strategy, tools in place, and proper management of reviews, it can be overwhelming! Modfxmedia can help you with all of your medical marketing needs including reputation management and your strategy. Click Here to schedule your FREE strategy call with us!
Successful Search Engine Optimization (SEO) requires finding your niche and making it more visible to an audience looking for you online. It is valuable whether you are a blogger, an e-commerce shop, business professional, or medical practice.
Implementing SEO strategically will have a positive impact on the visibility and patient volume of your medical practice. Since all physicians are in such a competitive field, they stand to gain a huge advantage by applying search engine optimization to their website in order to help them stand out.
What is SEO?
SEO stands for “Search Engine Optimization.” The practice of SEO is the practice of employing a methodical approach to increasing your web page’s ranking on internet search engine results. Although SEO involves many tactics and approaches, one important pillar involves analyzing common searched-for keywords and phrases and building the website’s architecture around them to maximize their effect.
Through well-implemented SEO, you can promote your medical practice to achieve the top web page in search engines like:
Why Is SEO Important for Physicians?
SEO is important to physicians for 4 distinct reasons.
–It can help you rank at the top of the page
–It increases virtual foot traffic
–It makes information and services easily available
–It provides a better patient experience
75.1% of people click the top three results of a Google Search according to recent study. An increase in virtual foot traffic means a potential increase in real-world clients. An SEO-driven page highlights your skillset and expertise to a wider audience.
When health care is involved, patient emotion and anxiety often increase. A well-designed web page can help alleviate that anxiety by providing information quickly and easily, positioning your physician brand as knowledgeable and trustworthy.
Besides boosting your search result rankings, there are a number of other ways that your web presence can be optimized which results in a higher quality patient experience. This includes:
When patients search for a doctor online, millions of results will come up. However, when patients add keywords, such as specialty and location, the choices drop sharply. Having a strong SEO strategy will put your site in front of patients who are looking for exactly what you have to offer.
SEO is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI).
SEO has ongoing long-term results, such as constantly increasing traffic to your website and increasing brand awareness. Using the many strategies that SEO has to offer, you will be able to market your practices’ products and services to the patients that need them most.
Trust is essential for any healthcare practice to lead patients further down the patient journey. Search engine rankings are determined by the number of people visiting a website and how they react, such as time spent on the site or if they immediately “bounced” back to the search engine results. Therefore, a website that ranks higher on search engines is seen as more trustworthy than one that ranks deep in the search results.
How Can ModFXMedia Help?
ModFXMedia can help provide SEO services specifically geared toward medical practices, including a full suite of features designed to enhance your patient experience. Those features can include:
–Medical Website Design & Management
–Medical & Healthcare SEO
–Reputation & Review Management
–Social Media Management
–Healthcare Content Marketing
–Creative Medical Brand Messaging
We can help you build and manage an effective website that ranks highly in browser search results, drawing new patients into your practice. ModFXMedia is able to take that increased visibility one step further by helping you manage your social media marketing campaigns, and making sure that positive patient reviews are prominently displayed in search results.
Amplify Your Practice with Proven SEO
Practices aspire to dominate their local market and be at the top of Google.
ModFXMedia works closely with each provider to determine your practice’s niche and areas of opportunity and then promotes your expertise to an audience that is trying to find your services.
With our proven experience executing medical SEO strategies, your website will receive a boost in website traffic, which will result in new patient visits and an increase in revenue.
Are you ready to boost your medical practices SEO strategy? Contact ModFXMedia for an SEO consultation today!
When you think of healthcare or medical marketing, you might picture TV ads for prescription drugs with smiling couples. While this is one form of medical marketing, it’s not really the kind medical marketing used by regular doctors for their practices.
Doctors who are working to build their own brand or grow their practice require a more personalized digital medical marketing approach that will target their specific needs, goals, and audience. Hiring a professional medical marketing agency is a good way to start, and it will allow you to focus on your job, which is treating patients.
Medical marketing professionals are trained to develop campaigns and creative tactics that will bring tangible results and patient leads to your practice.
Here are some ways in which doctors can benefit from the help of a medical marketing agency.
An Expert Healthcare Marketing Team
There’s no better sales tactic than quality care, great customer service, and showing true empathy to your patients. Patients interact with each department in your clinic, allowing each employee the opportunity to make a positive or negative impact on the patient experience.
When there’s a need to “get the word out” about a new service offered or provided at your practice, a physician generally doesn’t have the time or expertise to effectively engage in marketing.
Maybe you want to set up a PPC ad on your latest service, or share a video on your social media channels educating the public on ED treatment, or make updates to your website.
Whatever it is, your time is valuable as a physician, and a marketing agency has a team of experts that can creatively execute the right strategies and tactics for you.
There’s no need to burn yourself (or your staff) out simply because you are trying to be a marketer as well as a physician.
Strategy & Planning Analysis
A marketing agency can help you perform a deep dive into complex business development challenges, and implement solutions to keep your practice afloat and profitable.
Have you seen a dip since a new practice opened in your town? Are consumers going elsewhere based on online reviews of your practice?
Hiring a medical marketing team can help doctors determine things like:
What number of patients and “sales” will guarantee enough income for overhead costs?
How to set a goal for profit.
How to put a strategy into action in order to reach more people and drive conversions on your site.
They Will Handle SEO Smoothly
Search Engine Optimization (SEO) is the method of ensuring your practice will come up near the top of the search engine results when potential patients are looking for a medical practitioner in your geographical window and area of expertise.
Multiple factors determine what moves a particular practice to the top of the search list, with just a few including competition, backlinks, website structure and readability, and age and credibility of their domain name. Those are just a sampling of things taken into consideration when improving SEO.
Most physicians would prefer to spend their time caring for patients or improving their specialty over learning the logistics of SEO.
Choosing not to participate in SEO monitoring isn’t a feasible option, though. Medical practices are missing out on prime growth by not paying attention to their ranking on search engines. By hiring a medical marketing agency, this allows physicians to use their time where it is most valuable.
They can help to target your ideal patient utilizing paid advertising
Unlike traditional broadcast and print media, a medical digital marketing agency helps you to be specific with your target through the ability to streamline them through certain features.
Digital marketing enables physicians to target patients by a specific condition, age, gender, demographic, or even zip code.
The ability of digital marketing to target consumers through the use of certain keywords increases the chance to reach the patients you want.
Also, this ability to target certain conditions can be done in real-time, and is a cost-saving move that cannot be done via traditional advertising methods.
PPC advertising allows you to pay for targeted ads across a specific demographic and/or geographic location.
For example, an orthopedic practice could invest in Google Ads to target a specific location – for instance, “Orthopedic specialist in Waco, TX” – this will help push prospective clients to visit their website or call their practice.
A medical marketing agency can help make sure you reach the patients you want in the area you want. They know all the ins, outs and tricks to make sure your paid advertising is successful.
They Can Create an Text & Email Marketing Campaign
Hiring a medical marketing agency like ModFXMedia allows you to ensure your communications with your patients aren’t going straight into the spam folder.
The marketing team will carefully craft the texts and emails and then schedule them at appropriate intervals.
They can also help you determine what type of text and email marketing would work best for your practice.
Some physicians send out bi-weekly or monthly informational content and practice updates to patients on their mailing lists. While others prefer to stick with a simple pre-appointment reminder email and patient satisfaction survey.
Working with a professional agency can help you to determine what works and what doesn’t to ensure your practice is keeping your current patients up to date while constantly gaining fresh leads from new subscribers.
They can improve patient reviews
Consumer-driven review websites like Yelp and Google are influential to consumers when looking for everything from a new hair salon to a doctor’s office.
As a consumer, why ask one or two friends for a recommendation when they can have instant access to dozens of reviews to get a variety of perspectives and help make their own decision?
These reviews can really make or break a practice, and they may be the reason you aren’t seeing return patients or even new patients.
Having a medical marketing team on your side can help you analyze these reviews daily and help you understand a common theme of either good or poor service.
It’s important to know what your consumers are saying about your office to help decide what changes are needed to improve patient quality and happiness.
Once you know what to fix, your medical marketing agency can launch campaigns to promote these changes and get more patients through your door who will, in turn, leave better reviews!
The time is now to invest in a Digital Marketing Agency
From well-established healthcare practices to fledgling offices, maintaining a robust digital presence will provide the stability required for a business to flourish.
If you want to win patients, you’ll need to create social profiles, optimize your website for SEO and mobile, and run paid advertisements to attract new patients.
Adopting a digital marketing plan for your practice will level the playing field so your practice can reach potential patients who are searching for services also offered by larger healthcare systems.
At ModFXMedia, we have years of experience in healthcare/medical digital marketing. We handle Healthcare practices, Dental Practices, Regeneration Clinics, Integrative Medicine, Ophthalmology/Vision clinic as well as Veterinary clinics. And the best news is you start to see results right away! To learn more about ModFXMedia, and how we can help your practice, request a free strategy call with us by CLICKING HERE to fill out the form on our website. Or call us directly at 1-904-673-7587.
Does your Medical practice use social media? It’s a reliable way to reach, educate, communicate, and draw in new clientele. However, if your business falls into the health and medical care category, you must follow HIPAA social media rules for all online actions. These rules outline what you can and cannot share, say, or post on both business and personal pages of the establishment and all staff.
Unfortunately, many private facilities shy away from any form of social media engagement due to fear of violating HIPAA rules. This leaves these businesses missing out on valuable audiences that are not only listening, but looking for them online.
Consider the following:
– 80% of internet users search for health information, and almost 50% would like information about a specific doctor.
– 60% of consumers say they trust doctors’ social media posts.
– More than 75% of Americans use social media to research their health symptoms.
Do you run or work for a business in the health care sector and are ready to take your visibility online? Follow along to discover how to be HIPAA compliant on social media and what this looks like for your pages.
HIPAA and Social Media
When it comes to health care, social networks play an important role in everything from information gathering, to connecting with people going through similar experiences.
The Health Insurance Portability and Accountability Act (HIPAA) established in 1996 works to protect the privacy and health information of patients to ensure complete confidentiality. This act came into play long before the introduction of social media but clearly impacts what health institutions can and cannot share online.
When in breach of the HIPAA social media guidelines, violators face lofty penalties which could include a fine or even loss of license. For this reason, the importance of HIPAA compliance on social media is crucial for both the institution and patients alike.
HIPAA outlines that any and all PHI must be kept off of social media platforms unless express permission has been granted by the patient.
What Is PHI?
In order to follow the HIPAA social media rules and maintain compliance, individuals must first understand what’s classified as PHI.
PHI stands for personal health information. This includes all information about a patient, their care, and any details that could expose their identity.
This includes but is not limited to:
— Names, including nicknames social media handles
— Address or location hints
— Dates such as birthdate, appointment dates, treatment duration dates
— Phone or fax number
— Email address
— Web URLs or social media links
— Social security number and any other account numbers
— Medical record or health plan number
— Photographs and scans
— Vehicle description or number plates
— Fingerprints, retinal scans, or voice recordings
— Anything that could give hints regarding the patient’s identity
The only time in which any of this information can be shared on social media pages is when a patient has given express written permission. However, the patient must have a clear understanding of exactly how the information will be used and the purpose of sharing their details.
A signed agreement including clear indications of how the information will be used must then remain on file. This is essential to confirm the patient’s willingness to participate. Verbal agreements are not sufficient permission. Lack of physical proof of permission may result in HIPAA violations.
What’s Not Allowed
So what does this look like for your online sharing? The PHI information outlined above must not be divulged in any way, shape, or form on a digital platform for all health and medical field professions. This includes all posts, comments, replies, or online messaging.
A medical business account and any associated personal accounts may not share any photographs of the patients, details of their treatment, or any other PHI indicators (without a signed agreement that is kept on file).
Even if you do not mention the patient’s name or demographics, giving a detailed description of their condition, the treatment, and even the results could expose the identity of the individual and breach their privacy rights. Even if the patient has shared their story on their own page, you must gain express permission before sharing any details.
You also cannot repost anything they have posted on their account, as this would give direct reference to the individual.
▪️This applies to any posts on social media, as well as blogs, forums, and any other online platforms.
A simple mistake that could breach HIPAA compliance on social media is the acknowledgment or disclosure of information in comments. These comments could be either on your own post or another user’s social media account.
Even if the information is available elsewhere, the business is not permitted to disclose details. This includes stating that they treated that particular case, when it happened, and mentioning who was involved.
▪️This applies to news posts, patient posts, other medical professionals, and any other online resources.
Businesses are encouraged to respond to comments on both social media platforms and sites such as Google My Business. Responding to comments and reviews is a great way to build relationships and boost engagement for your establishment.
Unfortunately, a HIPAA violation can occur when replies reveal too much information. This can include calling the reviewer by name, making reference to their treatment, or even defending the actions of the clinic by explaining the details of a situation.
Seeing as it is human nature to defend or acknowledge details, responding to feedback can be a difficult area in the healthcare profession. If you are ever unsure about what you can and cannot communicate in a reply, it’s always best to offer less.
If a comment has asked questions or stated information that you cannot safely reply to, you can always leave a comment stating that privacy laws do not permit you to disclose certain information, and where they can contact you if they have any concerns.
Online messaging platforms have made group messaging and communication easier than ever. However, if you choose to use these online messaging platforms for work applications, there are guidelines you will need to follow.Just follow the same guidelines we mentioned above in ‘replies’.
When online messaging, you are not permitted to share any PHI in direct messages or private chats. As per HIPAA, this applies to any online and offline conversations with individuals who are not privileged to the information.
Furthermore, any online conversations with other staff members or practitioners may not disclose PHI or reveal details. Because these conversations are now part of the digital cloud of social media, the conversations run the risk of being exposed.
Also, when discussing specifics of a patient, treatment, or in-office situation, all conversations should be private and offline.
What Is Allowed
While these social media rules may feel limiting, there are still several post formats and engagements you can partake in.
Just like any other business, health care accounts are still encouraged to engage with individuals online. Your practice can do this by offering helpful information and insights with their posts, comments, and replies.
Content ideas that you can post about on social media
-Share mental health tips that may help your specific client-base
-Link to new research related to your specialty
-Share inspirational or motivational quotes
-Let clients know about upcoming events your practice will be hosting or participating in, that will be open to the public.
-Brag about any awards your practice has received.
-Let clients get to know you better with staff bios and photos
-Offer discounts or special offers.
-Promote posts from your website’s blog
-Announce new business partnerships
-Post your reviews anonymously
You Can Post With Compliance
Without disclosing information, there are several posts that you are permitted to share online. Any patient-generic information or advice that could benefit your patients may be posted on both social media and blogs.
This could include tips and advice about health conditions or even research articles about a relevant concern. The key to these information pieces is not referencing actual cases. As long as you do not mention your own experiences with treating clients or the cases you have observed, you will not be in breach of any social media rules.
You may also share information about events you will be taking part in. This could include upcoming specials, promotions, or celebrations. You can even brag about accomplishments such as receiving a business award or specialist certificates.
Many practices find it beneficial to introduce their staff and practitioners online with a brief bio and photograph. This encourages familiarity for clients who wish to seek treatment from your facility and serves as a business promotion for lead generation.
You Can Respond to Reviews
Reviews have become as valuable as a personal recommendation for potential clients. How you respond to your reviews could make or break your growth. Of course, as discussed above, even information revealed in reviews does not permit you to share PHI.
When responding to both positive and negative reviews, the safest options for HIPAA compliance include:
Thanking the reviewer for their feedback:
-Ask the reviewer to contact your office for questions, clarification, or to resolve problems.
-You can also offer a solution to problems via an in-person consultation or a free appointment.
Responding ensures your audience that you care about the client’s concerns. They will see that you value feedback and that your office takes measures to provide the best possible service and experience.
You Can Engage in Conversation
When you are online with a business account, you are representing the views of your establishment with every interaction. This means the posts you like, comments you leave, and shares you save are all reflecting on your business.
It is important to consider all online actions and understand what messages they will send to consumers. This is applicable for any industry but especially true in the health sector.
You can reply directly to comments on your posts, but make sure to do so without mentioning names or disclosing information.
You can also comment on posts by other professionals and even share their posts on your own page with appropriate credit.
If your posts follow HIPAA social media guidelines, your practice has the opportunity to grow considerably. Just remember, if you wish to share photos of events and celebrations, make sure that all individuals who appear in the content sign a release form.
Benefits of social media for your practice
As we all know, the majority of individuals partake in social media, which means that people are likely to look up your organization on these platforms.
It can also increase your patient volumes, help you control the accuracy of health-related information available online, strengthen your relationships with current patients, and broaden your exposure to potential patients.
Another perk is that patients are able to easily find your office online, view any information that you post, read online reviews left by other patients and be kept up-to-date on any changes to office hours, personnel, or protocols.
In a nutshell, using social media platforms will enable you to promote your business easier and faster than just word of mouth and traditional advertising.
HIPAA Compliance on Social Media Conclusion
Think of social media as your digital bedside manner – and gain a competitive edge for your medical practice. When used correctly, social media can take a medical practice to the next level by utilizing the existing platforms to reach current and potential patients already accessing social media daily. So don’t shy away from posting!
Now that you understand the purpose of HIPAA social media rules and guidelines, you can ensure your social media activity is never in breach. From understanding what you may and may not share, you can rest assured that your business will never face fines or license suspensions due to your online presence.
Are you ready to take the next step and expand your medical organization’s social media footprint? Our award-winning digital marketing team at ModFXMedia is standing by to show you how you can do just that. Contact us today to schedule your discovery session.
🔸CHECK THIS OUT! Why you’re here, read how your Medical practice can Make 30K in just 30 Days! We share with you our 10 important Key Factors that we have personally used to help other practices accomplish this!
Marketing is continuously shifting and evolving; and in the past decade, marketing has significantly shifted toward the digital landscape. One of the most important things for a successful marketing experience today is knowing your target audience in digital marketing.
Digital marketing offers businesses more ways to target unique and specific audiences and demographics than traditional media.
While traditional methods focus on reaching broad audiences and large volumes of people, digital marketing is able to be much more refined to target a specific audience that is interested in and searching for your product/service.
Since moving from traditional to digital marketing, brands are able to target consumers on a multitude of levels, from the basics which are: age, location, job and education level. To lifestyle segmentation which are: preferences, hobbies, wants, needs, likes and dislikes.
Overall, digital marketing changed the game and gave businesses an easier and faster way to reach a specific audience on a digital platform.
Why is it important to know who your Target Audience is?
Targeted marketing develops an understanding of a consumer’s behavior. And knowing and understanding your target audience is one of the most important things when it comes to marketing and digital marketing.
Knowing who your target audience is, will guide your campaigns specifically to people who are interested or potentially interested in the products or services offered by your company. And understanding the interests and behavior of customers and potential customers will allow your business to better target them.
The more accurate a target audience is, the better your company can advertise and market to this population which can help you experience more conversions.
That’s why it’s so important to know how to find your target audience, otherwise you’ll just be wasting time, resources and money by targeting everyone.
Defining your Target Audience:
A business must first understand what a target audience is before it can determine its own target audience.
A target audience is a business’s end consumer—whoever is interested in a company’s products or services.
Things like: Demographics, interests, lifecycles and even geolocations define the target audience.
In a nutshell, these are the individuals with the highest chance for conversion.
In order for businesses to improve customer lifetime value and conversion rates, they need to be able to define and target specific audiences so they know where to concentrate their sales and marketing efforts.
This process will involve some guesswork, but for the most part it’s based on the analysis of several specific factors that inform which audience is the best fit. Those factors include:
Characteristics such as gender and age often play a key role in determining the likelihood of a prospect to make a purchase.
Income can be an important qualifier for conversion. If you’re a B2B (Business to Business) marketer, assessing your audience’s average income means determining how much revenue a company generates and whether it aligns with what you are selling.
For B2C (Business to Consumer) marketers, you can use income-based audience targeting which focuses on individual and household income data.
Some prospects may never make a purchase from you simply because you are too far away to serve their area. That’s why it’s important to establish your marketing audience based on geographic location when working with online marketing channels.
Psychographics refer to characteristics of studying consumers based on psychological characteristics (understanding the consumer’s emotions and values) and traits such as: values, desires, goals, interests, and lifestyle choices. By understanding this, you can market more accurately.
What else should you research?
You can also use the following questions to further help you define and research your target audience(s):
–Which social media sites does your target audience use the most?
–What type of audience follows my competitors?
–What posts topics do my competitors follow and react to the most?
–What issues are solved by your products or services that your target audience can rely on?
Knowing Your Target Audience on Different Platforms
Every digital platform has different uses, audiences, and purposes and therefore must receive unique marketing materials and processes.
That’s why understanding a target audience in terms of specific platforms is essential because there are countless platforms to reach consumers in the digital sphere.
SEO (Search engine optimization) can target someone who is actively looking for something specific.
Social media is more apt to develop brand awareness and gather information on how consumers operate to retarget them more accurately.
Email marketing provides several ways to segment your audience to build an even better understanding.
With lots of platforms available, it’s crucial to choose the right ones for your specific audience.
Once you’ve done that, next is developing a marketing plan so you can target and convert each customer better.
Facebook, Instagram, and Other Social Media Sites
Each social site appeals to a different demographic.
Social media sites such as Facebook and Pinterest are all highly unique platforms. Each uses a unique algorithm to adjust and track impressions, engagement, and conversions.
The Facebook umbrella contains popular subsites such as Instagram and Marketplace. These all work together with an algorithm that identifies when, where, and to whom to deliver a company’s ads across all the smaller platforms under the umbrella.
Companies should fully understand how social media campaigns impact their business before selecting which social sites to market in and which to invest ad spend in.
For younger demographics, sites such as TikTok and Snapchat may be the most direct routes. In comparison, older demographics are better accessible on Facebook.
Overall, the Facebook umbrella has the most extensive reach of all ages.
Google and Other Search Engines
Most people use Google or other search engines daily.
Understanding how search engines work is essential to fully utilizing all the features and opportunities available to your business.
There are multiple ways to market your target audience on these search engines. There’s search engine optimization (SEO), which relies on your website, and pay-per-click (PPC) advertising, which is ad spend.
Search engine optimization improves the organic search rankings of a business’s website through keywords, content, and development. It’s also extremely useful in reaching people with high conversion potential.
Pay-per-click advertising on search engines increases the number of people who click into a website. These clicks have high conversion potential.
Knowing how PPC campaigns work and successfully utilizing the many tools involved are key to seeing a great ROI with PPC.
Methods of Identifying the Target Market
As we mentioned above, the target market is the first step to developing an in-depth working knowledge of it. And there’s actually several different methods to help you accurately identify your target market for your business. One method is:
Tracking is essential to understanding who the target market consists of. A business can determine this by sending people surveys and questionnaires. These surveys should be quick and straightforward. People have the tendency to lose interest quickly, so keeping it just a few questions is ideal.
The next method to help accurately identify the target market for a business is by using:
Using the different tools available on a marketing platform is another recommended way to identify a target audience. A great platform is Google Analytics.
Google Analytics provides website owners with real-time data on keyword rankings, results, site speeds, retargeting data, and more. That’s why investing in a platform such as Google Ads or other search engine ads comes with the benefit of highly customized analytical data. This investment helps a business better analyze who they’re reaching and those customers’ lifetime values.
Challenges in Target Audience Identification
There’s plenty of challenges when it comes to identifying target audiences, regardless of the platform used. A business owner can field and manage these challenges, but it may be difficult and time-consuming to stay on top of that’s why hiring a professional digital marketing agency can be very cost effective and useful.
Some analytical tools simply aren’t as advanced at data collection as others. Avoid using unknown metrics or relying on just one platform for all your data. This can lead to campaigns that are based on inaccurate or outdated data.
Shared devices are another challenge when it comes to tracking and identifying target markets.
When people share devices, it can throw off tracking. A good example of this is a family that is sharing one tablet. The data only knows this tablet as one user, but a parent and a few kids of differing ages could be using it at different times as well.
This can get interests crossed and develop an inaccurate view of who this audience truly is. A young child may spend a lot of tablet time watching children’s videos and playing games, but a parent may be using it for work and research, thus creating a view of a tablet user that confuses most established algorithms.
A business can avoid this issue by not relying entirely on data. A well-versed professional in digital marketing knows how important it is to understand that as accurate as data can be, common sense and human scope are essential to interpreting it.
Marketing decisions should be made by experienced people and informed by data rather than informed by data alone.
How a Digital Marketing Agency Helps with Target Audience Identification
A well-rounded digital marketing agency that takes a full-funnel approach can be invaluable to target audience identification.
Agencies like ModFXMedia, can dedicate ample time and resources to fully understanding the needs, wants, and patterns of the real target audience for specific products and services of a particular company.
Below are just a few of the advantages of working with professionals for target audience identification and campaign planning.
One of the major setbacks of trying to understand a target audience is a lack of accurate testing. Testing should be nearly constant, and adjustments should regularly happen to ensure the information is as precise and well-developed as possible.
For example, our professional digital marketing agency, ModFXMedia, can do more research, studies, and searches on more key terms. We can look at your company’s customer analytics, such as account-based demographics, interests, platforms, and devices.
Other benefits to working with a digital marketing agency:
–You can gain access to industry-leading data and tools. With this, you can discover audiences for your brand and where those audiences are consuming media.
–You gain a whole team who has experience with navigating new digital marketing methods. Experts in social media marketing and digital retargeting, can help your team utilize unfamiliar channels successfully.
–You can work with an unbiased perspective when optimizing campaigns. A digital marketing agency can examine your efforts for what’s working, and what’s not. Then, they’ll guide you through the needed improvements to exceed expectations.
–You can access assistance with creative endeavors as well. In addition to optimizing your channels and targeting strategy, a digital marketing agency can work with your team to create effective marketing assets.
As you can see, there are many advantages to knowing your target audience in digital marketing. The main benefit is accurately targeting the group that is most likely to convert.
Just keep in mind that researching your right target audience(s) isn’t about just finding stats and numbers, it’s about finding people and what drives them. Just remember to focus on WHAT they want to do better, WHAT motivates them, WHAT they need, and WHO they are.
A digital marketing campaign’s success will depend on the platform, the method, the proper identification of the target market, and how you market to them to build loyalty.
With a professional, dedicated digital marketing team behind you, your business can achieve its full potential.
At ModFXMedia, we increase impressions, conversions, and help companies reach their goals. Our team works together to ensure your company reaches its full potential through our variety of digital marketing options.
With state-of-the-art reporting, site analytics, & build-a-brand testing, we can track where every penny is best spent along with where your campaign is succeeding & where it needs a lift. Click Here to learn more about what ModFXMedia can do for you & then schedule your FREE Strategy call with us today!
How many times you have signed up to receive an email notification and special offers from different brands and services. I know the answer, “Yes, many times.” When I open my email, I can see tons of notifications and promotions about products from Etsy and Amazon, etc.
Since I am a member of Bealls, a local departmental store, they text me on my mobile device whenever there is a special offer. This is known as permission-based marketing.
What Exactly Is Permission Marketing?
Permission Marketing is when you give the recipient of the email/message an option, whether the audience should receive the promotional message or not, it would be their choice.
Subscription emails, application updates and emails/messages- these are all very good examples of permission marketing.
Permission marketing is where the users have chosen to receive the emails and other promotional messages of a specific company-i.e your company.
They do this by subscribing to your website or they install your company’s applications on their device.
How Did Permission Marketing Come About?
In 1999, Seth Godin first floated the term ‘‘permission marketing’’ in his book, Permission Marketing: turning strangers into friends, and friends into customers. He discussed the concept of permission marketing as something personal, relevant, and expected. Permission Marketing is contrary to the traditional type of direct and promotional marketing where you send one email to all the customers in the database without their permission.
Permission-based Marketing Vs Traditional Marketing
Permission marketing is when you do a little research about your target customers. For example: Better Homes and Gardens uses permission marketing when doing their giveaways.
These giveaways are usually sponsored by other businesses, such as Honda, Lumber Liquidators, etc. which is clearly explained while you the individuals are signing up to enter the contest.
Another page is brought up which offers free subscriptions and permissions from the sponsors. I think most people believe they’ll have a better chance of winning if these permissions are clicked yes, and way at the bottom of this list is the enter button.
This clever type of permission marketing got the individual to sign up for other businesses newsletters and promotions- they got their permission! But, this is only one way that Permission Marketing is used in a marketing strategy- we’ll go over more strategies in a minute.
First, let’s move onto what traditional marketing is.
Traditional marketing is a type of marketing where marketers use traditional platforms such as: print, broadcast, direct mail, email and telephone/texts.
Before the popularity of digital marketing and social media marketing, traditional marketing was the choice of companies to promote their products to their customers. With the boom of digital marketing and everyone glued to their phones traditional marketing has been expanded into sub-categories in which business use to better market their products and services.
Traditional marketing falls under the type of marketing category called blind marketing. To give you a better understanding we’ll use our Better Home & Gardens example above. Better Homes and Gardens would send one (or a 4 week) blast email to all their signed up customers without mentioning their previous history with them.
Customers receive such promotional emails all the time, and they usually avoid looking at the emails.
Benefits of Permission Marketing
Some of the benefits and advantages of the permission marketing strategy are as follows:
Sending emails and messages is much cheaper than any other kind of marketing technique. All you have to do is to research and send precise and relevant information to the customers. If the information is relevant, they won’t ignore your message and hopefully your business converts a new customer at a low cost.
Higher Conversion Rate
The conversion rate is higher in permission marketing than the traditional type of marketing because you follow the personalized approach with your target audience and develop a relationship with your targets.
When you provide the relevant information, it makes the bond much stronger and increases the conversion rate.
One of the most interesting features of permission marketing is the personalized approach. It means that you invoke the previous history and start things where you have left them. It makes the customers feel that you haven’t forgotten about them. By mentioning their name and the previous records/appointments/products it makes your business connect with them immediately.
Long Term Customer Relations
When you provide relevant information, you’re following the personal approach which makes them feel comfortable and valued. These types of relationships with your target customers usually last longer because they have a shared common history with your business.
When you follow the personal approach and ask their permission, then it makes the consumer feel under control. Because of this, when you send out an email or text blast they are less likely to ignore them and click through to your desired goal -i.e a new landing page, sale, new product, service etc.
When people don’t avoid your messages, it means that you have maintained a good reputation in the community.
Levels of Permission in Permission Marketing
There are different levels of permission in the permission marketing strategy, which are:
Intravenous permission is the highest level of permission a consumer can give to the consumer. The permission is in the form of a subscription.
Buying the subscription of Netflix or Hulu is a very good example of intravenous permission. When you buy the monthly package, whether you watch it or not, the channel would charge money for the whole month because it has the right.
Points Level Permission
Point- level-permission is a type of game. We mean this literally, you see this a lot in game apps. You also see this alot with credit cards and any clothing store points subscriptions. (Walgreens is another common one that uses this).
Points Level Permission is the second highest level in permission marketing.
Points are a good way to keep a consumer’s attention, and are a good way to solve the problem. Spend more, get more points.
Points are also a good way to reward consumers for paying attention or for buying something.
The object is- Your business would reward customers with different points if they remain attentive. In the end, customers can cash out those points. If the consumer remains more attentive, then they would earn more points, and more points means more money.
You’ll notice this with a lot of game apps. They’ll reward you with daily points or coins to get you to play. If you spend more money when you’ve used all their free points, they’ll give you a better deal and rewards.
The Personal relationship level is usually used in business relations, where you leverage the personal relation and ask something in return. It’s like word of mouth marketing.
It’s a business strategy that builds and nurtures long-term personal connections between your brand and your existing customers, increasing engagement, satisfaction, and loyalty.
For example, T-Mobile captured the elusive millennial market. They began offering consumers mobile service without contracts. This approach proved wildly successful, improving customer satisfaction, engagement, and referral business.
On top of this to build relationships they provided weekly thank-you gifts and customer rewards to participants.
In addition, they focused on their mobile app, offering reward redemption opportunities and targeted offers that captured customers’ attention and enhanced engagement.
Brand trust is often the desired level of permission marketing. However, brand trust can be lost with one misstep. For example, Coke nearly lost all of its brand trust overnight when it introduced its new formula.
But don’t let this deter your business from looking into this strategy. Brand trust is a bit lower level strategy when it comes to permission marketing- you may pay a heavier price to certain brands, but the company would provide you with a high-quality product. Starbucks coffee and Campbell’s soup are a very good example of brand trust.
Situational permission is the lowest level of permission where you ask for a certain thing depending on the situation.
It requires that the contact is first initiated by the customer. Once the customer makes first contact, situational marketing can occur.
A good example is when you go to a fast food restaurant like McDonald’s. You put in your order and they would ask “would you like to supersize your order?”. Or if you’re at a restaurant and you order a margarita and they ask you if you would like top shelf tequila. These are good examples of situational permission- upselling to the customer.
Spam (No Permission)
Spam is the level where you don’t have permission.
Permission Marketing Examples
Some of the examples of permission marketing are as follows:
Opt-in-email is a very good example of permission marketing. It means that the customer has chosen to receive the promotion of certain products. The company only sends emails to those clients who have chosen the opt-in email.
An RSS feed is when a company sends a notification to all of its subscribers about the latest promotion.
Loyalty cards are when companies encourage their customers to keep shopping for their products, and the brand provides gifts to their most loyal customers.
YouTube is a product of Google and it’s where content creators share videos. When a channel uploads something new then all the channel’s subscribers would receive the notification.
Facebook is a social media platform where people share and post written, pictorial, and visual content. However, marketers would like to connect with those people who are influential and many people follow them. When they endorse your product, hundreds of people then try your product because of their referral.
Is your business interested in using the different types, levels, and benefits of permission marketing in your marketing strategy, but still aren’t sure how to effectively implement it?
At ModFXMedia, our team is an amazing mix of analytical and creative-minded people, each of us capitalizing on our own strengths to prop up the team as a whole. We use our strengths to scale and boost your business on all platforms. If you’re interested in incorporating permission marketing into your marketing strategy, click here to schedule your FREE strategy call with our award winning marketing team
Running a practice is Hard, and running a successful practice is even harder! With each passing year more practices just like yours pop up all around you, making you feel that no matter what you do, you’ll always be fighting the losing battle.
This is why we decided to share with you our 10 important Key Factors that we have personally used to help practices bring in $30k in only 30 days!
Why these Key Factors work:
The reasons why these 10 Key Factors work so well is because of the process we have laid out for you to learn from and follow.
Like we mentioned above, patients have endless options when it comes to finding a practitioner to choose from. Every practice out there makes the promise of healing an individual’s pain; and with the opportunity of using FB and Google Ads to extend their reach, their odds are just as good or even better than yours. So how do you get ahead of the game?
You must develop a Process that allows you to enroll new patients using a very systemized patient journey.
Whenever we first sit down with a new practice we are always asked what’s the best advice we can give them moving forward. Which is: Your patient is Always looking for a reason to Not Buy!
Every business can offer services and products so your key focus should be to make them comfortable and feel like they do not have to buy. Yes we said Not buy..but we don’t actually mean that literally. Keep reading on and you’ll understand.
Your number one priority should always be to focus on how to make your patient comfortable through every step of their journey with your practice. As obvious and cliche as that sounds it’s true, and the process of doing so is overlooked more times than it’s focused on.
A patient from the moment they walk through your practice door will be looking for a reason to leave and go to another practice; and as we mentioned before, those practices are always more than happy to quickly scoop up your unhappy patients.
If you’re constantly focusing on having your patients buy, (and are obvious about it) then you’re Not focusing on making them feel comfortable.
That’s the KEY, flood your practice with new patients and Grow your business by focusing on their comfort level.
Every patient automatically feels that the only thing a business cares about is making money off their patients.
Of course your practice needs to make money (and a lot of it) but the key is to make your client feel like they’re not just another dollar sign.
What you’re going to learn
As we go through our 10 Key Factors we’re going to lay out:
▪️ How you can bring in high ticket clients.
▪️ How to make new and returning clients feel comfortable so that they WILL buy- and keep buying.
▪️ How you can use our strategy to help scale and grow your practice significantly.
Let’s Get Started!
KEY FACTOR #1: High Ticket Value Services & Patients
The first key factor that we want to go over is the concept of why selling high-value, high ticket patients is so important- because this it’s how you can scale and grow your practice significantly.
So, when we talk about selling high-value, high ticket patients, what do we mean? Just think about it. It’s much easier to sell services to 10 patients for $2,500 each than it is to sell a $250 service to a hundred patients. When you do the latter you’re bringing on high ticket patients that can afford and are willing to pay the high-value services.
So what’s the first step?
The very first step to bringing in more high ticket patients is identifying conditions, treatments and modalities where you create high value services to scale and grow your practice.
You can do this by utilizing certain treatment methods that you can charge as high ticket value services. Or, you can create long-term care packages that will continuously provide your clinic with a constant cash flow without having to “push” your patients to BUY.
These high ticket value services and long-term care packages are created so the patient will buy and then continue to buy in the future. So while you’re bringing in more clients and money, you can focus on their care and comfort.
High Ticket Value Services
High-ticket items are a high-value and high-priced product or service. They cost a bit of money but they offer clients a high value.
There’s many treatment methods that you can utilize as your high ticket value services. You can create a high ticket program around anything like- pain management, medspa aesthetics, neuropathy and more- the potential is endless! For example:
Injections are a great example of what you can charge as a high ticket value treatment.
36 treatments for neuropathy is also a good example of a long-term high ticket care package
as well as
36 chiropractic adjustments over a 6 month period.
To help you out even more, we compiled a more comprehensive list of conditions that can be used as a high ticket program for your practice. Highlight the services you already have or can add:
Like we mentioned above, the possibilities are endless! The key is to create these high ticket value treatment methods so your clinic can have an upfront cash-flow so you’re able to scale and grow.
Typically, these higher ticket value products or services are also the most profitable ones because they pay for themselves. This is one reason why medical practices start selling high-ticket items in the first place. They know they need fewer sales in order to meet their financial goals.
And having the cash flow from your high ticket products and services will then allow your clinic to acquire new patients PROFITABLY by using the cash you’ve already earned with your high ticket value treatments.
Now let’s talk about advertising. We all know that advertising plays a big role when growing your business, so the cash flow that comes in from your high ticket patients can help pay for those essential expenses as you grow. Because let’s face it, it would be very hard for you to run ads and grow your business if you were only charging $250 a patient.
That’s why Key Factor #1 is so critical!
KEY FACTOR #2- Engaging Ad/Landing Pages
Now that we know the type of patient we want to target and the type of services to offer in order to scale and grow, it’s time to build up Engaging Ads and Landing Pages.
Depending on whether your practice is a cash medicine proactive or if you accept insurance, there’s a couple different strategies that we can recommend you.
Prepaid ads are the bread and butter of a cash-only practice!
A well-crafted ad campaign can:
▪️Help attract more patients – especially newer practices whose brand recognition isn’t well-established.
▪️Grow brand awareness for existing practices among unreached demographics.
▪️Provide a quick boost in patient volume. Seeing a slump in revenue? Advertising is an easy way to give your revenue a boost.
▪️Help doctors get more referrals from other medical professionals.
▪️Help practices keep up with the local competition.
If your practice advertises and your competitors don’t, who do you think will get more patients?
So, in order for your medical practice to grow, you need to put together a persuasive offer in your ad using one or more of your services.
Here’s an example of a great offer that we used for a Men’s Health clinic: For only $37 you will receive a consultation, an exam and a personalized ED treatment plan.
For a pain management clinic, it could be a consultation, exam, x-ray and an adjustment for $37.
You get the picture!
There’s so many different types of ways we can ‘butter the bread’ to make your clinic enticing to new patients. The Key Factor is to always make sure that you’re offering something that is attractive and worthwhile to the new patient and that it makes you stand out from your competitors.
After the patient clicks on your ad and your amazing offer, the next step is to make sure that you have a great landing page that has the ability to capture the credit card information.
How to Create Effective Medical Practice Landing Pages:
The job of a medical landing page is to communicate lots of important information in regards to your health and wellness marketing.
The best course of action is to develop a unique landing page for each individual campaign, ensuring that the message that initially captured a patient’s attention is aligned with their experience when they arrive on your website.
Moreover, each landing page should feature highly-digestible content that is relevant to the condition or treatment being highlighted in the ads that got them there.
Here’s a simple checklist to ensure that your landing page is clearly relevant to its corresponding campaign:
Headline: Make sure that the headline of your page and the headline of your campaign are aligned with one another — while they shouldn’t match word for word, it’s best that they convey the exact same message so that the patient knows they’re in the right place
Copy: Beyond being well-written and keyword-rich, the copy on your landing page should make quick work of explaining the chief benefits of your services, along with the main differentiators between you and your competitors.
Credibility Indicators: 75% of consumers report that displaying awards or certificates on landing pages bolsters a brand’s credibility.
Call to Action: Each landing page should make booking an appointment as simple as possible — patients should be able to quickly and easily locate your online appointment booking tool, contact details, or any other relevant information.
How effective Ads & Landing Pages have helped other practices:
Running effective ads and creating eye catching landing pages is what has REALLY helped our medical practice clients scale and grow fast! So much so that they were seeing 30% to 50% of people immediately sign up and pay the fee advertised!
That percentage is important because that means we can immediately tell which patients are serious about showing up and we can concentrate on them. By doing that we can raise your show rates of people who prepaid to over 95%! That’s Huge!
That also means that you don’t have to waste your time with people who aren’t showing up or who aren’t serious about your care.
Insurance-based practices MUST use the FREE Consultations offer.
And when we say FREE we mean FREE! That means there can’t be any hidden fees or your new patient will just go to your competitors.
We understand that if your practice takes Medicare that you can’t legally run discounted services- which is totally fine. The FREE Consultation offer will still work but there’s a kicker…. You can’t run a social media ad advertising a free consult and then expect high ticket patients to just come rolling in.
That’s why it’s so important to create specific, highly engaging and very attractive ads! (Which we explained how to do above).
As we stressed above, make sure that you focus on a single condition and the pain points those types of patients may feel- just make sure not to add the treatment methodology. All the patient cares about is their pain and how Your Clinic Can Solve It!
Here’s a great example of what your ad should look like:
Wondering what offers typically perform best on ads? Click hereto schedule a FREE strategy call with our team at ModFXMedia. Our team will help flood your business with patients using our guaranteed advertising methods.
KEY FACTOR #3- THE SCHEDULING PROCESS
Now that we know what kind of patients we want, and how to capture their interest and their contact info. Now it’s time to go over how to schedule them onto your calendar (or confirm their consultation time if your online form gives them this option).
This section is literally one of the most important parts of the new patient scale! Why is that you ask?
Because the moment that patient talks to you on the phone is when they first decide whether they feel comfortable with your clinic or not.
If for any reason they aren’t comfortable- you’ll lose a new patient before they even get the chance to walk through your door.
So, to prevent this from happening you MUST: 1. Call the patient quickly after they’ve expressed any interest in your services, and 2. You MUST build rapport with the patient right away.
Having a welcoming and outgoing individual as your call person will make all the difference when trying to bring on new patients- and we can’t stress this enough to you!
This key factor was the biggest differentiator between whether our medical practice clients did seven or eight figures compared to medical practices that struggled to get by.
So to help you out we included a sample of a new patient scheduling script that you can use as a basis below.
Just by following this script you will see a HUGE increase in your show rates which in turn will provide you with more return patients.
New Patient Scheduling Script Example:
OFFICE: Good afternoon, thank you for calling (clinic name)! This is (your name) how may I help you today?
PATIENT: Hi! I was calling because I saw an ad on Facebook about a Free consultation and I wanted to learn more about how I can get help with my back pain.
OFFICE: Wonderful! Thank you so much for reaching out to us today. Again, my name is (your name). May I please have your first name?
PATIENT: Yes, it’s Sarah.
OFFICE: Thank you Sarah. We’re so glad you called! I would like to take just a quick moment to ask you a few questions, if that’s okay with you, so that we can better understand what you have been dealing with. Then, I can explain how we can help you. Would that be okay?
PATIENT: Yes, sure!
OFFICE: If you would, can you please describe some of your symptoms to me that you’ve been dealing with and how it’s been affecting your quality of life. And what I mean by quality of life, I would like to better understand what is difficult for you to do and not do on a daily basis because of your pain.
PATIENT: (This is where the patient will describe their symptoms)
OFFICE: I’m so sorry that you’ve been dealing with this? How long have you been having these issues?
PATIENT: (This is where the patient will give you a time frame that could be months to years)
OFFICE: Wow, that’s terrible that you have had to live with this pain for so long. I will share with you that the issues and symptoms you’ve just described are somewhat common, but they are certainly not normal.
You’ll be very happy to know that I can schedule you for that FREE consultation in our office so we can identify exactly what is causing your back pain symptoms. The most important things we’re doing to discover together are the solutions to get you back to a life without pain!
I see that I have a few appointments available to you for this free consultation. (Tell the patient which days and times are available.
PATIENT: (The patient says which day and time works best) I do have a question though. How much does this program cost?
OFFICE: That’s a great question Sarah, I get asked that question frequently. What I want to share with you is that there’s not just one program that fits everyone because individuals have different conditions and symptoms that they’re dealing with.
The reason we offer the consultation with you is so that our amazing doctors can identify exactly what is going on with your situation, and design a treatment plan specific to you and your . Our goal is to get you out of pain as soon as we can!
PATIENT: That sounds great! I’m glad someone understands what I’ve been going through. I look forward to coming in on (their date)
OFFICE: Of course, and we look forward to meeting you in person. Typically the consultation will last about 30 minutes- sometimes it can be longer depending on the questions you may have. Do you know where we are located…….(AND SO ON)
As you see, using this script outline will show that your office cares and that your call person is making a point to make the individual feel comfortable.
The patient called to take advantage of your amazing offer that you advertised, and you made sure to make that individual feel special.
So, now that you got the script down, you still need to convince them to stay when they walk into the office. You’ll want to follow the same type of script and layout we just did but this time it needs to be applied when the individual comes in for their consultation.
Next Step in the scheduling process:
Your next step would be to focus on how each patient feels when they’re at your office so you can close and enroll more patients.
So here’s a couple other factors we also want to make sure that you focus on, and yes they do make a difference.
How does your office feel when the patient enters the room? Having a comfortable temperature, well lit room, a welcoming feel and relaxing decor will all play a critical role.
Are they greeted by the front desk?
What type of clothes is your staff wearing?
All these little things may seem small and insignificant but they all play a tremendous role when you’re seeking to get your new patient enrolled into long term care with you.
Are you interested in having us create an in-depth consultation script for you? We’ve helped build scripts for 7 and 8 figure practices and we can help you do the same. Our scripts are meant to help build rapport with patients during a consultation. Just Click Here to schedule your FREE strategy call with our team at ModFXMedia.
KEY FACTOR #5- ROF/ EXAM/ FINANCING
This key factor varies across practices- Paid Exams, Report of findings and the financing process.
As we’ve stressed so far, making your client feel as comfortable as possible is the main goal- especially through the paid exam.
This is absolutely critical because you want to build that doctor/patient trust as soon as possible.
The paid exam is where the patient will get a really good idea of what it will be like to see you on a regular basis. If you rush the exam, or you come off standoffish, the patient will be inclined to go elsewhere
The report of findings is important for your clinic to understand how to continue to build VALUE in your practice- which will help make the patient more willing to pay the money for your high ticket treatments.
The way to accomplish this is by doing an offer stack.
An offer stack is when you combine deals or rewards. By doing this you’re offering more value to your patient by stacking everything together. But the catch would be, you only offer this kind of value if the patient agrees that they will start Today.
So, after you’ve made your client feel comfortable, established their trust and demonstrated the value they would get if they chose you as their doctor..your next step would be actually asking for their money.
As the doctor this is something that you wouldn’t do personally and this isn’t necessarily the role for the front desk person to do either.
This job should be done by someone who preferably has a sales background.
As the doctor, you are the one selling the patients on your treatment but, an experienced salesperson should always be the one to close the deal.
This should be someone who is comfortable talking to clients and asking for their money; but when doing this:
Don’t prejudge the patient. You don’t know what they are willing to pay or what they CAN pay for until your office runs their credit.
For all this to work you MUST have financing options available at your practice.
Lastly, when it comes to selling and receiving payment from a patient it’s important to properly train your employees on how to determine whether someone is unable to pay the amount or they just don’t want to put up the money.
You now have a process in place to get high ticket patients in your door.
You now know how to close those patients
You know the process to use on your high value treatment programs.
Now, since we have that out of the way. It’s time we hand over to you our very strategic strategy that will flood your practice with IMMEDIATE patients!
You’ve learned how to sell your high value treatment programs to new patients but what about your older patients?
When was the last time you looked at your old patient list? Have you kept up on sharing all your brand new offers to them? If you answered No that’s okay, cause we’re going to help you fix that!
How to sell your high value treatment programs to your old patients:
All you have to do is load all your old patients into a software and it automatically shoots them over text and email blasts. It’s as easy as that!
By doing this we have seen a HUGE increase in sales with 100% of the medical practices we have worked with.
This strategy works extremely well because it keeps the patients updated and in the loop. Months may have gone by without seeing an older patient and by doing text and email blasts you can bring those patients back into the office sooner.
By using the Database Reactivation Strategy you’re able to significantly boost sales by advertising to your older patients while you’re also building trust and rapport with your new patients! (Just make sure to use the new patient strategy we have outlined in the beginning of this article).
Here’s an example of a text campaign we did for another medical client of ours:
Imagine your Life without Pain! We offer a unique and holistic approach to treating the burning, tingling, throbbing pain that may be associated with Peripheral Neuropathy. We’ve helped 100’s of patients, just like you, reduce their pain fast and get back to living their lives!
This Month ONLY, we’re offering a special ‘3 for Free’ offer when you schedule a consultation with one of our Neuropathy specialists. You’ll get your consultation, a Sudoscan and your results all-included, 100% FREE! But hurry, this offer expires in only 30 days!!
To take advantage and improve your health, just text “No More Pain” now to ( )
Are you living with Neuropathy? Common symptoms include numbness, tingling, burning or throbbing pain along with muscle weakness in the affected area.
If you’re suffering from any of these symptoms, get the treatment option you deserve! Don’t forget that this Month ONLY, we’re doing our ‘3 for FREE’ offer! When you schedule your Free consultation with one of our Neuropathy specialists, we’re also including a Sudoscan and your results all-included, 100% FREE! But hurry, this offer is only available for 3 more weeks!!
Just text “No More Pain” to ( ) to take advantage now!
Did you know that the (clinic name) provides natural, non-invasive holistic healing therapies like: physical rehabilitation, laser pain relief and chiropractic care as a way to successfully treat neuropathy?
Our Doctors believe our patients deserve the best care possible and will exhaust every option to get them the help they need. That’s why this month ONLY we’re giving away our ‘3 For Free’ offer! You get a Sudoscan, your results and your consultation all 100% FREE! But hurry, because this offer expires in only 2 more weeks! Find relief and set up your appointment today!
Just text “No More Pain” to ( )
Last chance!! Only 7 days left to get our unbelievable ‘3 for FREE’ offer! You’ll get your consultation, a Sudoscan and your results all included and 100% FREE!
Just check out what others had to say about (clinic name )! “The staff and doctors at (clinic name) are highly professional and very personable! It is so wonderful to have so many caring people seriously concerned about my pain and relieving it. Another nice benefit is being able to receive 5 or 6 different Neuropathy treatments all in the same location. Way to go!!” ~ Angela
Now, it’s Your Turn to find pain relief! To set up your 3 for Free consultation just text “No More Pain” to ( ) today to be on your way!
If your clinic needs help with your text and email blast campaigns, set up your FREE strategy call with the ModFXMedia marketing & copywriting team.
KEY FACTOR #7- GOOGLE MY BUSINESS OPTIMIZATION
I know we keep saying- this is really important- and every key factor has been, but you definitely want to pay close attention to this Key Factor.
We all know that patients read reviews; 90% in fact! And some patients will even check out your online presence beforehand and decide whether or not to go to your practice just based on good or bad reviews alone. Why, you ask? Because, people trust reviews!
This is why you want to make sure to have your Google My Business page completely optimized! You need to understand what your GMB analytics look like and how many new patients you’re getting from it.
If this is something you’re not familiar with then we highly recommend that you put a tracking line on your GMB account- make sure you optimize it with photos, posts and set up review campaigns.
We guarantee that if you do this you’ll see a huge boost in the amount of show-up patients that are expressing interest in your clinic.
Lastly, you’ll want to make sure that the chat widget in your GMB account is Turned On so you’re able to communicate with your new and established patients.
Are you still scratching your head on how to take advantage of Google My Business for your practice? Schedule your Free Strategy session with ModFXMedia. Our SEO team specializes in getting businesses new leads and can help boost your business online!
KEY FACTOR #8- OPTIMIZE YOUR WEBSITE!
It’s a no brainer that if people are searching for you on google and looking at your reviews, then they’re also looking through your website too.
If you think having a website that’s a little out of date isn’t a big deal-THINK AGAIN! We’ve seen it time and time again- a poorly optimized website costing a medical practice new patients.
So, the first thing you’ll need to do is make sure that your website is fully optimized and up to date on all your services for 2022.
Your website is what represents your brand, so you need to make sure it’s updated, eye-catching, easy to navigate through and also easy for an individual to fill out a contact form.
When it comes to website optimization you’re going to want to make sure that your website is optimized for high conversions- meaning that you need to know exactly how many people are filling out submissions every single day. That way your practice can properly follow through on reaching out to potential new clients.
If you’re not sure exactly how much your website is bringing in every month then how can you properly report how successful your individual leads are.
By not properly optimizing your website you can potentially be losing out on a lot of cash!
The next step after properly optimizing your website is to have a chat option on your website.
This gives you the opportunity to text your patients through your website and follow through on leads quickly. If you don’t move quickly you may lose out on the chance of gaining a new patient– because they can just as easily go to one of your competitors if your website does not have this feature.
Here’s a good example of what a chat box would look like:
We’ve found that the average clinic can see up to an average of 300 or more new patients a month just by having a properly optimized website and a website chat tool installed.
If you aren’t sure whether your website is properly updated and optimized with the right formats and tools for 2022, then schedule your FREE strategy call with us and our website and SEO team can help get you on your way.
KEY FACTOR #9- REVIEW CAMPAIGNS
As we stated before, 90% of new patients will read your reviews. So we cannot stress this enough- You Need to make a big effort to get great reviews and build on them across all of your different platforms.
We’ve learned that practices that have 100 or more 5 Star Reviews almost always destroy the competition- meaning they get ALL the business!
This is what you’ll need to do:
Set up a review campaign where you email and text your previous patients in your database and ask them for their reviews. If they are returning patients then they should be happy to do so.
Next, set up an in-office SOP to continually ask patients for reviews- and continue to grow your database.
Ask away on social media! Take advantage of asking your followers to take a second to review your practice- they’re already online anyways.
We promise that this added effort will eventually pay off because the practices that we’ve helped with this strategy have always seen a growth in the new patients that come in just because of reviews alone. Just make sure you ask all those new patients for reviews too!!
Is your business struggling to get positive reviews? That’s okay because we have developed a brand new strategy that entices a patient to post a review. Get in touch with us today so we can help set up your whole online marketing strategy.
KEY FACTOR #10- UPSELL/CROSS-SELL CAMPAIGNS
The final key factor we want to share with you is the concept of having upsell and cross-sell campaigns for your patients when they come into your practice.
What we mean is, you should have additional services or products always in place to offer your clients.
Upsells are focused on exactly what it sounds like: Selling more to a customer.
You could upsell a customer to buy a more premium version of a product or to buy a bigger volume. You can even offer a subscription for long-term recurring revenue generation.
The bottom line is- upsells equal more money spent on a specific product or service.
One of the best times to upsell to patients is when they’re at your practice waiting for a treatment or while they’re scheduling another one.
Here are four proven upsell strategies you can use.
Use waiting room videos. Patients will be in your waiting room for at least a minute or two before their appointment. Why not use that time to promote your services to patients? Videos are a great way to showcase before and after photos of treatment results and inform patients about the services you provide as well as special offers, packages, or pricing.
In addition to videos, consider producing products that patients can read and take home with them. Your website no doubt already lists and describes the services you provide, how they work, and their benefits for patients. Still, having brochures and flyers available for your patients to page through in the waiting/treatment room
is another way to keep patients up to date on what you offer. You might have one brochure that details all of your services, or have pamphlets dedicated to various needs, such as those targeted at improving the look and feel of skin.
Offer free samples.
Your patient has already booked an appointment and is willing to invest in your practice. Why not offer this individual a free sample, or let him or her try a procedure you offer, as part of the appointment? Another benefit to this kind of upselling is that patients who may be apprehensive about the potential discomfort of a treatment know what it feels like and what to expect, which can make them more likely to opt for it. If you have a med spa practice for example and it sells skin care or body products, try offering small samples- the odds are they’ll come back and purchase them.
Sell gift certificates.
Offering gift certificates is one of the easiest ways to upsell current clients, so make sure you’re promoting them. In addition to specific dollar amounts, consider offering themed gift certificates or packages (such as “Here Comes Summer” or “Treat Yourself on Mother’s Day”) that patients can buy for their loved ones. If your practice offers massages or chiropractic services, gift certificates can help bring in new clients which can turn into returning clients.
Well, there you have it! 10 of our top Key Factors that can help grow your practice and give you 30k in Days!
Where would the world be without TikTok? Founded in 2016, TikTok’s popularity has overtaken social media, providing tons of content, entertainment, and information for over 800 million monthly users in over 150 global markets. That’s a lot of potential customers for a business. Not to mention all the other added benefits also that come with using the app like:
-It will increase brand awareness
-You’ll build engaged communities
-You’ll have the opportunity to sell more products and services
-You’ll get twice as much feedback from customers and audiences
-You’ll provide great customer service by engaging with your consumers directly
-You can advertise your products and services to your target audiences on a larger scale.
But how can one leverage this opportunity when every business under the moon is trying to do the same?
First, Incorporate TikTok Into Your Marketing Strategy
By incorporating TikTok into your marketing strategy you can triple your customer reach and sales in just a couple months if done correctly.
Additionally, engagement is exceptionally high on the platform. TikTok beats all other platforms when it comes to engagement. And it’s also really good at keeping people on the app – those who have used it know how addicting it can be!
And as one of the five most downloaded apps in the world, TikTok provides small businesses with the opportunity to expand their reach, connect with their audience and boost their sales significantly. But, you have to know how to create the right kind of content. You need to build your brand, keep your audience engaged and convince them to buy your products and services without coming off like that’s all you care about.
That’s the key to successfully marketing your business on the app. You need to create content that doesn’t feel like an ad or like you’re trying to get anything from your viewers.
I can’t tell you how many times I’ve caught myself watching content on my For You Page and didn’t realize that it was made by a business or promoting a product until it was over.
So how can your business do the same?
Create Authentic and Interesting Content
“Be authentic” may sound cliché, but TikTok is the perfect platform to show your business’s personality. But, to create great content that doesn’t feel like an ad, you need to be authentic, creative and interesting.
Unlike Instagram, where a cohesive aesthetic has become the norm, that isn’t necessary for this platform. On TikTok, consumers are increasingly seeking engaging, fun, and authentic content that is relatable and provides value. That means you have to build a platform that is transparent and responsive to evolving trends and consumer interests. You can do this by making videos that support your business’s branding but always make sure to keep it in a creative and modern light.
How to produce creative content
1. Be Real!
This isn’t exclusive to just the TikTok platform but across all Social Media – authenticity is key! Brands that show off their personality, whether it’s through a ‘meet the team’ video or showing off behind the scenes- these videos will always pique the consumers interest.
2. Get Creative!
Of course, TikTok is one of the more creative-focused Social Media sites. Whether you’re following a trend or trying something new, your audience will engage best when you’re letting your creativity shine through! Stay on top of trends and put a creative twist that showcases your products or services.
3. Be Entertaining!
This is a combination of the top two points. TikTok’s content ranges from informative to hilarious but they all have one thing in common: they’re entertaining! If you’ve spent any time in the app you’ll know how easy it is to lose a few hours! Watch what the top businesses are doing to attract views and take notes!
4. Try Something New!
If you get stuck on how to be creative and entertaining for your next video- try using new transitions, effects or sounds – the TikTok community really appreciates originality!
Connect With Your Target Audience
TikTok provides small business owners with an opportunity to tap into what content their target audience really wants to see without spending a lot of money in advertising.
If you can create exciting content consistently, the TikTok algorithm will display your content to more and more people, just like on Instagram.
Think of the most pressing topics that your audience shows an interest in on other channels dedicated to your niche and then brainstorm content ideas based around those conversations.
Make sure to take the time to engage with your audience and always comment back. This shows that you care about your consumers and this will help create brand loyalty.
Don’t Forget To Partner with TikTok influencers
TikTok influencers aren’t mainstream celebrities but they are some of the most followed and trusted creators on the internet! And the best thing is, TikTok has influencers for almost every topic imaginable!
By working with an influencer, you can share your business message with an engaged audience primed for inspiration.
To find the right influencer for your business, look for creators who are already using your product or services who fit the persona of your customers. Make sure your influencers have the same values and messages that align with what your business stands for.
Use Hashtags in Your Content
No matter the type of content you create, be sure to use hashtags. Hashtags on TikTok work just like they do on platforms like Instagram and Twitter. Adding a certain hashtag to a video will make the content discoverable when someone searches for the hashtag. This allows users to join in on trending or relevant conversations using the right hashtags. Just make sure to use hashtags that are relevant to your content and your company.
Boost Your Business With TikTok Ads
From improved brand recall and engagement to view rates, TikTok ads featuring creators saw an 83% higher engagement rate versus non-creator ads (12%).
TikTok for Business is a centralized platform for advertisers on TikTok. The platform is great to use because it guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.
The other great thing about TikTok advertising is that it can be filtered by age, gender, and location to give a businesses a direct pathway to communicate with their target audience(s).
After setting up an ad campaign, reaching your target audience should be fairly quick and easy. TikTok provides a step-by-step guide for creating ads in TikTok Ads Manager.
TikTok offers different types of ads:
– In-feed ads:
These types of TikTok ads appear as people scroll through their “For You Page” (FYP) and can be up to 60 seconds long. Brands that create this type of TikTok ad can include a call-to-action button that links to a landing page
This involves doing a hashtag challenge. You ask users to videotape themselves and post it with a defined hashtag. The ads show up at the top of the discovery page. When users click on the hashtags, it leads them to landing pages on TikTok and a collection of other TikToks videos from the same hashtag challenge.
This format replaces the user post someone would normally see when they open the app with either a three-second image or a three to five-second video from a business. The thing is- only one specific advertiser can take over a category each day. The cost for this type of ad is a minimum of $53,000 per day.
Similar to Takeover ads, Topview ads appear when the app is opened. These ads are videos that last up to 60-seconds and have the sound on. Advertisers can turn a Takeover ad into a TopView by paying the difference. The cost is hefty- advertisers must fork out $65,000 per day but think of all the viewers that will see and click on it.
– Branded effects
The format will let a business add 2D animated lenses to their views that can be triggered by face and hand movements. The effects are created by TikTok’s in-house creative team. Cost is $45,000 for 30 days.
-TikTok users feel closer to brands they see on the platform
-49% of users said TikTok helped them make purchase decisions
-72% of TikTok users find ads on the platform inspiring
-Collaborating with TikTok creators can increase ad recall by 27%
-Consumers spent around $2.3 billion on TikTok in 2021
Ready to create an effective TikTok strategy for your brand? Keep these TikTok statistics in mind as you begin creating your content so you know exactly who to target and how to go about it.
How to create a TikTok business account:
So, now that you’ve learned more about TikTok and how it can benefit your small business now it’s time to start creating! Here’s how to create a business account on the platform.
-Go to your profile page.
-Open the Settings and Privacy tab in the top right corner.
-Tap Manage account.
-Under Account control, choose Switch to Business Account.
-Choose the category that best describes your account
-From there, you can add your business website and email to your profile
and then you’re ready to roll!
This is your year!
This is your year! 2022 is a chance for people and businesses to bounce back more than ever and TikTok gives your business the opportunity to be unique, collaborate with influencers, create meaningful efforts, and connect with your audience on a large scale. So what are you waiting for?
Hire a professional!
Are you ready to add TikTok into your SMM strategy for your business but still aren’t quite sure how to go about it? Then you’ll want a team of mega marketing gurus that can help catapult you on the platform! You need ModFXMedia!
At ModFXMedia, we are committed to helping you accomplish your marketing goals! We specialize in Ads and can also help your business implement a guiding strategy that will create cohesiveness across all aspects of your marketing! If you’re ready to boost your business just click here to schedule a FREE strategy call with us today!