ModFXMedia Named Best BPO Company in Jacksonville

ModFXMedia recently received the award of being one of the best BPO companies in Jacksonville by Digital.com. A total of 33 Jacksonville based companies were evaluated based on several criteria, and ModFXMedia successfully achieved recognition. 

There were multiple variables taken into consideration when awarding the best BPO companies, such as multiple service lines, firm size, and industry focus. ModFXMedia offers multiple services such as advertising, marketing, production, social media management, and much more. As a smaller company, ModFX is able to provide personal touches and special emphasis on specific areas for each of their clients, customized to their needs and ultimate goals. 

As a full service marketing company, ModFX is dedicated to providing clients the ultimate digital expertise in SEO optimization, content development strategy, production, social media management, and much more. ModFXMedia elevates your search engine rankings, helping you achieve the top spot on Google to grow organically. We create content that builds and tells the story of your brand, reinforces your SEO goals, and helps you exceed your marketing and revenue goals. ModFXMedia is your lead generating marketing and production machine. 

Follow us on Facebook for all of the latest news and updates! Read about our previous recognition of being one of the best web development companies in Jacksonville here!

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How Google Reviews Make a Difference For Your Health Care Business.

When it comes to your medical practice, having a strong online presence and reputation is absolutely necessary to acquire new patients and prevent referral leakage.

Today, there are so many ways that patients can share their feedback, communicate with others, and let you know how you did in caring for their needs with just a click of a button. One of the most critical and widespread forms of reviewing any business is through Google reviews!

How do Google Reviews Work?

Google assists the consumer (or patient) by providing everything they need to make an informed choice with ease. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like. One great review can produce another new patient and one bad review can cost you that new patient. 

Just as Google users consider a restaurant’s star ratings when they’re deciding on where to go for dinner, it’s the same when deciding on which doctor’s office to go to for medical care. 

Side Fact:

90% of consumers read online reviews before visiting a business and 88% of consumers trust online reviews as much as personal recommendations.

How to get more Reviews

If you believe that any of your patients seem happy with your service, request them to leave a positive Google review online. If they feel compelled, they will share their favorable views without any hesitation. Patients can rank your practice from one to five stars, and they also can leave comments. Your objective should be to collect at least a few genuine 5-star Google reviews every week. These positive Google reviews will not only help in improving your online reputation but more importantly – getting more patients to your office!

How to turn Negative Reviews into an Opportunity 

When your medical practice’s staff has been working so hard to provide excellent care for your patients, reading a negative online review can be upsetting to say the— least. However, you can use negative feedback as an opportunity to alert your practice to issues that live in your blind spots. 

What would you rather have?

 A big drop in returning patients with no explanation as to why OR a candid review that tells you what might be causing patient dissatisfaction? 

If a patient was too shy to tell you or your staff about an issue during their visit, they may be emboldened to post about it on a Google review. As much as you don’t want to read Any bad reviews, you can still extract honest patient experience issues and use the bad reviews as improvement opportunities. 

The main goal after reading a negative review for your business should be to improve on patient experience; in doing so, it will limit future negative reviews and build on the positive ones. 

Positive Patient Reviews of Doctors Make Up for the Negative 

Even if your practice accumulates a couple low star reviews, the positive reviews WILL make up for the negative ones. Google reviews for doctors are also a great PR opportunity! By having someone at your business reply to your practices reviews, both <negative and positive> it’s a great way to build goodwill and trust; and shows patients you care about what is being said. 

When you respond empathetically and request to resolve an issue in a private channel, those who are reading a negative review will instantly see your thoughtful and caring reply. This tells potential patients that you and your practice are actively engaged in providing a high quality of care. 

Responding to positive reviews, tells prospective patients that you do care about them having a great experience and that they are not just a number.

Why it’s Not good to have NO Google reviews

When a medical practice is new, it may not have any online patient reviews for its doctors yet. While no reviews mean there are no negative comments to influence consumer opinion, there are also no positive comments – so your practice can be upstaged by a competitor with a 4.7-star rating listed right above yours. 

Get started now by soliciting reviews so you can build a strong online profile on Google.

How Great Reviews Impact Your Local Search Ranking 

When you do a search for a term or phrase that brings local search results, the shortlist of three businesses you see at the top is known as Google’s “local pack.” These are the websites that are relevant to your search and have also garnered high star ratings. 

The top three results will get the most visibility in local SEO (search engine optimization) search. The medical practices that have consistently high star ratings are in the best position to edge out a competitor for Google’s top search results

Hire Experts to help 

Achieving a five-star rating for your business is a huge accomplishment. It takes lots of work and bumps in the road. So, if you’ve had a peek at your medical practice’s Google reviews and know you can do better, our Google experts here at ModFXMedia are here to give your business a boost. With our experience in marketing and google services for doctors and other medical professionals, we’ve grown client’s reviews by 160% or more and can help your business do the same. 
Our team knows how to best handle existing reviews and how to ramp up your online reputation velocity by bringing in more positive ones. Call us today (904)673-7587 or click here for our contact form!

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Should your business use SEO or Google Ads? Or Both?

Should your business use SEO or Google Ads or just take the red pill and use both? Did you get our Matrix hat tip there?

Comparing SEO or Google Ads, previously known as Adwords, is like comparing apples to oranges – both are equally and incredibly important, and help to get your brand in front of prospective customers. 

What is SEO and Ads?

SEO works to get your site higher in the organic rankings so that you rank for customers typing queries to your content. With traditional marketing channels like print, radio, billboards, and TV you aim to reach a certain target market, but no matter how much research you do, you can never be sure. SEO allows you to target very specific customers by optimizing your website to appear in very specific search queries to very specific demographics, in very specific locations.

Ads allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords. One of the biggest advantages of Google Ads is the platform’s enormous reach. A monopoly within the market, Google holds 90% of the search market and processes over 3.5 billion searches a day! What business wouldn’t want a piece of that action- that’s a lot of potential customers!

Both of these channels can help enhance your overall visibility in Search, but it is important to remember that trying to determine which is best you really just can’t compare either one over the other.

In a nutshell, a strong and lasting digital presence requires brands to use both channels and craft a strategy that can employ the two together to maximize the online potential of the brand.

What’s the different roles of SEO and Google Ads?

SEO and Ads have unique but complementary roles. The discipline of SEO management revolves around making your site appealing for customers as well as creating content that addresses their needs and engages them. This not only involves the material you write or the videos you create, it also involves optimizing site layout and design to ensure that it is user-friendly, easy to navigate, and moving users through your site in a logical way.

Google Ads on the other hand, are a form of online display advertising. It allows you to pay each time a person clicks on an ad you create. Your ad is displayed to users who type in particular keywords on the search engines. This allows you to target users interested in particular topics. Google Ads, therefore, can help you gain the visibility you want for important keywords, even before you have the site reputation and SEO rankings needed to see results from your organic efforts. When you combine both SEO and SEM to maximize that SERP real estate you’ll get that top spot every business craves. 

So, does Google Ads help with SEO?

When used properly, SEO and Google Ads can work extremely together. Brands that accurately track their rankings and organic traffic can strategically use Ads to increase visibility for important keywords, and drive paid traffic where they do not have the organic ranking to help get them on Page 1. 

Google Ads can also be used to test consumer response to particular keywords. If a user’s search keywords match the keywords on your site, your site will show up in the search results.

Brands can create ads for keywords that they are considering optimizing for. They can then track the customers who click on the ad and see how well they respond to the landing page and the rest of the site. Keywords that bring in visitors with higher conversion rates and more engagement will then take a higher priority to those that do not see as much success.

The keyword data from your SEO efforts can also be used to find the right opportunities for Ads. Uncovering keywords that have high search rates, but that also have high competition — meaning that it will be difficult for a site to earn a slot on the front page of the SERP — will likely be good candidates for Ads campaigns. 

As a brand builds a digital strategy, understanding the different roles of Google Ads and SEO in building a web presence is critical to success. 

Keep in mind….

While Google Ads can immediately generate traffic to your website it is not wise to focus solely on a paid marketing method without bolstering your earned and owned media. This is where Search Engine Optimisation comes in.

The better a business can use these two different features together for their advantage, the better their potential results will be in search engines! 

Keep in mind though, that in order to optimize both SEO and Google Ads you need to structure your approach, conduct thorough analyses of the results, and keep tweaking your approach. Unless you’re a guru in these areas already, don’t risk wasting precious time and money trying to do this yourself. Instead hire a marketing agency to make sure your business gets the results it wants. 

Our team of professionals at ModFXMedia take tremendous pride in delivering an integrated array of marketing services to deliver bottom-line results that will help to skyrocket your business.

If you have any questions about SEO and google ads and you’d like us to help set up a plan for your business, let us know – we’d love to hear from you! 

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