Understanding Online Reputation Management for Doctors

In this digital era, reputation management has become a crucial aspect for any medical practice. 

Reputation is all about how the brand identifies itself, and how the public perceives it. And having a great online reputation is an excellent means to enjoy a partnership with current patients as well as prospects! 

However, many doctors are unaware of the fundamentals of online reputation management. 

Keep reading if you’re interested in learning more about healthcare reputation management, and why it is crucial for your medical practice.

But first…

Does Online Reputation In Healthcare Really Matter?

Glad you asked. In the internet era, your online reputation is your reputation.

It used to be that you practiced great medicine and patients came through the office doors. Today, patients have more choices and more tools than ever!

Regardless of whether a patient was referred by another provider or a family member, chances are they’re going to check-up on you online. And what they see about you can greatly influence their decisions! It’s your job to ensure that the offline realities of your practice match the online reality these potential patients see. 

After all, you want your online reputation to be as stellar as your practice’s clinical care and customer service! So, to help you understand the importance of keeping tabs on your reputation and reputation management a little better, we’ve incorporated the most important aspects of it for you below! 

Negative Coverage Is Often Overlooked!

Unfortunately, we live in a society that can be harsh and negative! 

Although nearly every doctor makes every attempt to have a positive impact on each patient, it’s often impossible to please everyone. 

In fact, when surveyed, 98% of searchers won’t look past the first page of Google results for any query. Therefore, the content that shows up on page for a medical practice (good or otherwise) overwhelmingly controls public perception. 

Let me explain a little better. When patients are dissatisfied with a doctor, they regularly use the internet to convey their dissatisfaction through negative content. What makes it worse is that some doctors, through no fault of their own, receive these negative reviews but do nothing about them. Then the domino effect happens!

The Domino Effect Of A Negative Review

What you as a doctor need to understand is, negative reviews can spread like a rash! Then when searchers look for a doctor in your niche they will see these negative review(s). This can then lead to you losing many potential patients, and gain a possible bad reputation. 

How can this happen you ask? Well, negative coverage is frequently overlooked by doctors, and believe me when I say this..ignoring bad reviews is not a healthy long-term approach! 

Instead, doctors should take a more proactive approach to control their online reputation to make their practice stand out! 

For example- Patients looking for a new doctor will be able to find yours on the internet and on message boards. They then see how successful your practice is based on the positive reviews that your patients provide. On the other hand…if your practice has numerous negative reviews they will also see this! 

EXTRA TIP- An agency can help filter and negate any negative reviews and turn it into a positive outcome and control the narrative.

How To Turn Negative Reviews Into A Positive

There’s a few basic ways you can turn a negative review into a positive outcome which include:

  • –Monitor your online reputation constantly. 
  • –Don’t ignore negative reviews- always answer!
  • –Reply quickly. 
  • –Take it offline.
  • –Be respectful.
  • –Offer something for their inconvenience so potential clients see how it was handled.
  • –Offer a sincere apology.

The important thing to remember is that people who post complaints just want to be heard. Ignoring a bad comment, a social media post, or google review, will show them and other potential patients that you don’t care about their experience.

Many prospects regard an unacknowledged negative review as more believable than an acknowledged one on review sites. They may give the impression that you can’t improve your business. When medical practitioners answer, they send a positive message that the patient experience is vital, leaving a positive impression.

When responding to negative online reviews, you can prevent misunderstandings and get people to change their negative feedback to helpful feedback.

However, if you take the time to thoughtfully respond, you can take control of the situation and turn negative feedback into a positive experience for your business. 

Create an Online Reputation Management Strategy

Identify Your Unique Value Proposition.

Before jumping into creating a reputation management strategy for your practice, you’ll want to first identify what makes your practice different from the rest. What can you offer to your patients that they can’t get anywhere else! 

Focus on Providing Valuable and Helpful Information.

One of the best reputation management tactics is being helpful to your current and potential patients.

Many marketers know this too, as several are increasingly focusing on content marketing through blogs or social media posts to share helpful information around their industry. A doctor can do this too!

Focus on medical content that can help people see that you’re an expert in your field. And this can even help you develop strong relationships with your current patients and help you bring in new patients after they see your willingness to keep providing value.

Choose the Platforms Where You’ll Engage with Your Audience.

Just as important as knowing what to share is where you’re going to share it. Understanding your patients’ most preferred platforms for engaging with medical practices like yours can help make sure you not only reach your clients but also makes sure that new clients can reach you.

Part of an effective reputation management strategy also involves you effectively engaging with your audience. Email marketing is one of the most popular and profitable platforms to engage and nurture existing subscribers who can later turn into return patients. 

You may also be on Facebook or Instagram to share helpful tips that will get clients results, based on your practices strategies. Just make sure you stay within HIPPA’S guidelines. 

Read up on one of our other blogs- “How to use Social Media Marketing and Email Marketing for your medical practice”.

Here are some tried-and-true tips for enhancing your healthcare practice’s online reputation:

Use Digital Patient Engagement Platforms

Many patients today demand greater healthcare interaction because it can help them achieve better health results. Positive treatment outcomes lead to increased patient satisfaction and a better reputation. A digital patient interaction tool can help you accomplish this. And it gives your patients more input into their treatment decisions while using technology.

Display Positive Online Reviews on Your Website

While negative comments should not be ignored, positive comments are what bring you new referrals, patients, and retention. Make a page on your site dedicated to good patient testimonials. Allowing the good evaluations to shine and stand out is a successful tactic.

Survey Patients After Their Appointments

You may capture essential components of care that cause unhappiness and have an impact on your reputation by conducting patient satisfaction surveys. 

Surveying patients shortly after their session provides the most honest and useful responses.

Maintain a Positive Online Presence With the Right Strategy

As a healthcare provider, it’s critical to have a strong online reputation management strategy in place. The digital age has made it easier for patients to share information about their experiences with you and your team on review sites like Yelp and Google+. But without the right strategy, tools in place, and proper management of reviews, it can be overwhelming! Modfxmedia can help you with all of your medical marketing needs including reputation management and your strategy. Click Here to schedule your FREE strategy call with us!

For more healthcare marketing tips, follow ModFXMedia on FB!

How do you manage your practice’s reputation online? Share your experience with us in the comments section below!

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How SEO Benefits Your Medical Practice

Successful Search Engine Optimization (SEO) requires finding your niche and making it more visible to an audience looking for you online. It is valuable whether you are a blogger, an e-commerce shop, business professional, or medical practice.

Implementing SEO strategically will have a positive impact on the visibility and patient volume of your medical practice. Since all physicians are in such a competitive field, they stand to gain a huge advantage by applying search engine optimization to their website in order to help them stand out.

What is SEO?

SEO stands for “Search Engine Optimization.” The practice of SEO is the practice of employing a methodical approach to increasing your web page’s ranking on internet search engine results. Although SEO involves many tactics and approaches, one important pillar involves analyzing common searched-for keywords and phrases and building the website’s architecture around them to maximize their effect.

Through well-implemented SEO, you can promote your medical practice to achieve the top web page in search engines like:

  • –Google
  • –Bing
  • –Yahoo
  • –DuckDuckGo

Why Is SEO Important for Physicians?

SEO is important to physicians for 4 distinct reasons.

  • –It can help you rank at the top of the page
  • –It increases virtual foot traffic
  • –It makes information and services easily available
  • –It provides a better patient experience

75.1% of people click the top three results of a Google Search according to recent study. An increase in virtual foot traffic means a potential increase in real-world clients. An SEO-driven page highlights your skillset and expertise to a wider audience.

When health care is involved, patient emotion and anxiety often increase. A well-designed web page can help alleviate that anxiety by providing information quickly and easily, positioning your physician brand as knowledgeable and trustworthy.

Besides boosting your search result rankings, there are a number of other ways that your web presence can be optimized which results in a higher quality patient experience. This includes:

Targeted Leads

When patients search for a doctor online, millions of results will come up. However, when patients add keywords, such as specialty and location, the choices drop sharply. Having a strong SEO strategy will put your site in front of patients who are looking for exactly what you have to offer. 

Lower Costs

SEO is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). 

SEO has ongoing long-term results, such as constantly increasing traffic to your website and increasing brand awareness. Using the many strategies that SEO has to offer, you will be able to market your practices’ products and services to the patients that need them most. 

Build Authority

Trust is essential for any healthcare practice to lead patients further down the patient journey. Search engine rankings are determined by the number of people visiting a website and how they react, such as time spent on the site or if they immediately “bounced” back to the search engine results. Therefore, a website that ranks higher on search engines is seen as more trustworthy than one that ranks deep in the search results.

How Can ModFXMedia Help?

ModFXMedia can help provide SEO services specifically geared toward medical practices, including a full suite of features designed to enhance your patient experience. Those features can include:

  • –Medical Website Design & Management
  • –Medical & Healthcare SEO
  • –Google Advertising
  • –Reputation & Review Management
  • –Social Media Management
  • –Healthcare Content Marketing
  • –Creative Medical Brand Messaging

We can help you build and manage an effective website that ranks highly in browser search results, drawing new patients into your practice. ModFXMedia is able to take that increased visibility one step further by helping you manage your social media marketing campaigns, and making sure that positive patient reviews are prominently displayed in search results.

Amplify Your Practice with Proven SEO

Practices aspire to dominate their local market and be at the top of Google. 

ModFXMedia works closely with each provider to determine your practice’s niche and areas of opportunity and then promotes your expertise to an audience that is trying to find your services. 

With our proven experience executing medical SEO strategies, your website will receive a boost in website traffic, which will result in new patient visits and an increase in revenue.

Are you ready to boost your medical practices SEO strategy? Contact ModFXMedia for an SEO consultation today!

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How Hiring A Medical Marketing Agency Can Help Your Practice

When you think of healthcare or medical marketing, you might picture TV ads for prescription drugs with smiling couples. While this is one form of medical marketing, it’s not really the kind  medical marketing used by regular doctors for their practices.

Doctors who are working to build their own brand or grow their practice require a more personalized digital medical marketing approach that will target their specific needs, goals, and audience. Hiring a professional medical marketing agency is a good way to start, and it will allow you to focus on your job, which is treating patients.

Medical marketing professionals are trained to develop campaigns and creative tactics that will bring tangible results and patient leads to your practice. 

Here are some ways in which doctors can benefit from the help of a medical marketing agency.

An Expert Healthcare Marketing Team

There’s no better sales tactic than quality care, great customer service, and showing true empathy to your patients. Patients interact with each department in your clinic, allowing each employee the opportunity to make a positive or negative impact on the patient experience. 

When there’s a need to “get the word out” about a new service offered or provided at your practice, a physician generally doesn’t have the time or expertise to effectively engage in marketing.

Maybe you want to set up a PPC ad on your latest service, or share a video on your social media channels educating the public on ED treatment, or make updates to your website. 

Whatever it is, your time is valuable as a physician, and a marketing agency has a team of experts that can creatively execute the right strategies and tactics for you. 

There’s no need to burn yourself (or your staff) out simply because you are trying to be a marketer as well as a physician. 

Strategy & Planning Analysis

A marketing agency can help you perform a deep dive into complex business development challenges, and implement solutions to keep your practice afloat and profitable. 

Have you seen a dip since a new practice opened in your town? Are consumers going elsewhere based on online reviews of your practice?

Hiring a medical marketing team can help doctors determine things like: 

  • What number of patients and “sales” will guarantee enough income for overhead costs? 
  • How to set a goal for profit. 
  • How to put a strategy into action in order to reach more people and drive conversions on your site.

They Will Handle SEO Smoothly

Search Engine Optimization (SEO) is the method of ensuring your practice will come up near the top of the search engine results when potential patients are looking for a medical practitioner in your geographical window and area of expertise. 

Multiple factors determine what moves a particular practice to the top of the search list, with just a few including competition, backlinks, website structure and readability, and age and credibility of their domain name. Those are just a sampling of things taken into consideration when improving SEO.

Most physicians would prefer to spend their time caring for patients or improving their specialty over learning the logistics of SEO. 

Choosing not to participate in SEO monitoring isn’t a feasible option, though. Medical practices are missing out on prime growth by not paying attention to their ranking on search engines. By hiring a medical marketing agency, this allows physicians to use their time where it is most valuable.

They can help to target your ideal patient utilizing paid advertising

Unlike traditional broadcast and print media, a medical digital marketing agency helps you to be specific with your target through the ability to streamline them through certain features.

Digital marketing enables physicians to target patients by a specific condition, age, gender, demographic, or even zip code.

The ability of digital marketing to target consumers through the use of certain keywords increases the chance to reach the patients you want. 

Also, this ability to target certain conditions can be done in real-time, and is a cost-saving move that cannot be done via traditional advertising methods.

PPC advertising allows you to pay for targeted ads across a specific demographic and/or geographic location. 

For example, an orthopedic practice could invest in Google Ads to target a specific location – for instance, “Orthopedic specialist in Waco, TX” – this will help push prospective clients to visit their website or call their practice.

A medical marketing agency can help make sure you reach the patients you want in the area you want. They know all the ins, outs and tricks to make sure your paid advertising is successful. 

They Can Create an Text & Email Marketing Campaign

Hiring a medical marketing agency like ModFXMedia allows you to ensure your communications with your patients aren’t going straight into the spam folder. 

The marketing team will carefully craft the texts and emails and then schedule them at appropriate intervals. 

They can also help you determine what type of text and email marketing would work best for your practice.

Some physicians send out bi-weekly or monthly informational content and practice updates to patients on their mailing lists. While others prefer to stick with a simple pre-appointment reminder email and patient satisfaction survey. 

Working with a professional agency can help you to determine what works and what doesn’t to ensure your practice is keeping your current patients up to date while constantly gaining fresh leads from new subscribers.

They can improve patient reviews

Consumer-driven review websites like Yelp and Google are influential to consumers when looking for everything from a new hair salon to a doctor’s office. 

As a consumer, why ask one or two friends for a recommendation when they can have instant access to dozens of reviews to get a variety of perspectives and help make their own decision?

These reviews can really make or break a practice, and they may be the reason you aren’t seeing return patients or even new patients. 

Having a medical marketing team on your side can help you analyze these reviews daily and help you understand a common theme of either good or poor service. 

It’s important to know what your consumers are saying about your office to help decide what changes are needed to improve patient quality and happiness. 

Once you know what to fix, your medical marketing agency can launch campaigns to promote these changes and get more patients through your door who will, in turn, leave better reviews!

The time is now to invest in a Digital Marketing Agency

From well-established healthcare practices to fledgling offices, maintaining a robust digital presence will provide the stability required for a business to flourish. 

If you want to win patients, you’ll need to create social profiles, optimize your website for SEO and mobile, and run paid advertisements to attract new patients. 

Adopting a digital marketing plan for your practice will level the playing field so your practice can reach potential patients who are searching for services also offered by larger healthcare systems. 

At ModFXMedia, we have years of experience in healthcare/medical digital marketing. We handle Healthcare practices, Dental Practices, Regeneration Clinics, Integrative Medicine, Ophthalmology/Vision clinic as well as Veterinary clinics. And the best news is you start to see results right away! 
To learn more about ModFXMedia, and how we can help your practice, request a free strategy call with us by CLICKING HERE to fill out the form on our website. Or call us directly at 1-904-673-7587.

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Get To Know Your Target Audience

Marketing is continuously shifting and evolving; and in the past decade, marketing has significantly shifted toward the digital landscape. One of the most important things for a successful marketing experience today is knowing your target audience in digital marketing. 

Digital Marketing:

Digital marketing offers businesses more ways to target unique and specific audiences and demographics than traditional media. 

While traditional methods focus on reaching broad audiences and large volumes of people, digital marketing is able to be much more refined to target a specific audience that is interested in and searching for your product/service.

Since moving from traditional to digital marketing, brands are able to target consumers on a multitude of levels, from the basics which are: age, location, job and education level. To lifestyle segmentation which are: preferences, hobbies, wants, needs, likes and dislikes. 

Overall, digital marketing changed the game and gave businesses an easier and faster way to reach a specific audience on a digital platform. 

Why is it important to know who your Target Audience is?

Targeted marketing develops an understanding of a consumer’s behavior. And knowing and understanding your target audience is one of the most important things when it comes to marketing and digital marketing. 

Knowing who your target audience is, will guide your campaigns specifically to people who are interested or potentially interested in the products or services offered by your company. And understanding the interests and behavior of customers and potential customers will allow your business to better target them.

The more accurate a target audience is, the better your company can advertise and market to this population which can help you experience more conversions. 

That’s why it’s so important to know how to find your target audience, otherwise you’ll just be wasting time, resources and money by targeting everyone.  

Defining your Target Audience:

A business must first understand what a target audience is before it can determine its own target audience. 

A target audience is a business’s end consumer—whoever is interested in a company’s products or services. 

Things like: Demographics, interests, lifecycles and even geolocations define the target audience. 

In a nutshell, these are the individuals with the highest chance for conversion. 

In order for businesses to improve customer lifetime value and conversion rates, they need to be able to define and target specific audiences so they know where to concentrate their sales and marketing efforts. 

This process will involve some guesswork, but for the most part it’s based on the analysis of several specific factors that inform which audience is the best fit. Those factors include:

Audience demographics: 

Characteristics such as gender and age often play a key role in determining the likelihood of a prospect to make a purchase.

Audience income: 

Income can be an important qualifier for conversion. If you’re a B2B (Business to Business) marketer, assessing your audience’s average income means determining how much revenue a company generates and whether it aligns with what you are selling. 

For B2C (Business to Consumer) marketers, you can use income-based audience targeting which focuses on individual and household income data.

Audience location: 

Some prospects may never make a purchase from you simply because you are too far away to serve their area. That’s why it’s important to establish your marketing audience based on geographic location when working with online marketing channels. 

Audience psychographics: 

Psychographics refer to characteristics of studying consumers based on psychological characteristics (understanding the consumer’s emotions and values) and traits such as: values, desires, goals, interests, and lifestyle choices. By understanding this, you can market more accurately.

What else should you research?

You can also use the following questions to further help you define and research your target audience(s):

  • –Which social media sites does your target audience use the most?
  • –What type of audience follows my competitors?
  • –What posts topics do my competitors follow and react to the most?
  • –What issues are solved by your products or services that your target audience can rely on?

Knowing Your Target Audience on Different Platforms

Every digital platform has different uses, audiences, and purposes and therefore must receive unique marketing materials and processes. 

That’s why understanding a target audience in terms of specific platforms is essential because there are countless platforms to reach consumers in the digital sphere. 

  • SEO (Search engine optimization) can target someone who is actively looking for something specific. 
  • Social media is more apt to develop brand awareness and gather information on how consumers operate to retarget them more accurately. 
  • Email marketing provides several ways to segment your audience to build an even better understanding.

With lots of platforms available, it’s crucial to choose the right ones for your specific audience. 

Once you’ve done that, next is developing a marketing plan so you can target and convert each customer better.

Facebook, Instagram, and Other Social Media Sites

Each social site appeals to a different demographic. 

Social media sites such as Facebook and Pinterest are all highly unique platforms. Each uses a unique algorithm to adjust and track impressions, engagement, and conversions. 

The Facebook umbrella contains popular subsites such as Instagram and Marketplace. These all work together with an algorithm that identifies when, where, and to whom to deliver a company’s ads across all the smaller platforms under the umbrella.

Companies should fully understand how social media campaigns impact their business before selecting which social sites to market in and which to invest ad spend in. 

For younger demographics, sites such as TikTok and Snapchat may be the most direct routes. In comparison, older demographics are better accessible on Facebook. 

Overall, the Facebook umbrella has the most extensive reach of all ages.

Google and Other Search Engines

Most people use Google or other search engines daily. 

Understanding how search engines work is essential to fully utilizing all the features and opportunities available to your business. 

There are multiple ways to market your target audience on these search engines. There’s search engine optimization (SEO), which relies on your website, and pay-per-click (PPC) advertising, which is ad spend. 

Search engine optimization improves the organic search rankings of a business’s website through keywords, content, and development. It’s also extremely useful in reaching people with high conversion potential.

Pay-per-click advertising on search engines increases the number of people who click into a website. These clicks have high conversion potential. 

Knowing how PPC campaigns work and successfully utilizing the many tools involved are key to seeing a great ROI with PPC.

Methods of Identifying the Target Market

As we mentioned above, the target market is the first step to developing an in-depth working knowledge of it. And there’s actually several different methods to help you accurately identify your target market for your business. One method is:

Tracking

Tracking is essential to understanding who the target market consists of. A business can determine this by sending people surveys and questionnaires. These surveys should be quick and straightforward. People have the tendency to lose interest quickly, so keeping it just a few questions is ideal. 

The next method to help accurately identify the target market for a business is by using:

Analytics Tools

Using the different tools available on a marketing platform is another recommended way to identify a target audience. A great platform is Google Analytics

Google Analytics provides website owners with real-time data on keyword rankings, results, site speeds, retargeting data, and more. That’s why investing in a platform such as Google Ads or other search engine ads comes with the benefit of highly customized analytical data. This investment helps a business better analyze who they’re reaching and those customers’ lifetime values.

Challenges in Target Audience Identification

There’s plenty of challenges when it comes to identifying target audiences, regardless of the platform used. A business owner can field and manage these challenges, but it may be difficult and time-consuming to stay on top of that’s why hiring a professional digital marketing agency can be very cost effective and useful.

Inaccurate Data

Some analytical tools simply aren’t as advanced at data collection as others. Avoid using unknown metrics or relying on just one platform for all your data. This can lead to campaigns that are based on inaccurate or outdated data. 

Shared Devices

Shared devices are another challenge when it comes to tracking and identifying target markets. 

When people share devices, it can throw off tracking. A good example of this is a family that is sharing one tablet. The data only knows this tablet as one user, but a parent and a few kids of differing ages could be using it at different times as well. 

This can get interests crossed and develop an inaccurate view of who this audience truly is. A young child may spend a lot of tablet time watching children’s videos and playing games, but a parent may be using it for work and research, thus creating a view of a tablet user that confuses most established algorithms.

A business can avoid this issue by not relying entirely on data. A well-versed professional in digital marketing knows how important it is to understand that as accurate as data can be, common sense and human scope are essential to interpreting it. 

Marketing decisions should be made by experienced people and informed by data rather than informed by data alone.

How a Digital Marketing Agency Helps with Target Audience Identification

A well-rounded digital marketing agency that takes a full-funnel approach can be invaluable to target audience identification. 

Agencies like ModFXMedia, can dedicate ample time and resources to fully understanding the needs, wants, and patterns of the real target audience for specific products and services of a particular company. 

Below are just a few of the advantages of working with professionals for target audience identification and campaign planning.

Constant Testing

One of the major setbacks of trying to understand a target audience is a lack of accurate testing. Testing should be nearly constant, and adjustments should regularly happen to ensure the information is as precise and well-developed as possible. 

For example, our professional digital marketing agency, ModFXMedia, can do more research, studies, and searches on more key terms. We can look at your company’s customer analytics, such as account-based demographics, interests, platforms, and devices.

Other benefits to working with a digital marketing agency:

  • –You can gain access to industry-leading data and tools. With this, you can discover audiences for your brand and where those audiences are consuming media.
  • –You gain a whole team who has experience with navigating new digital marketing methods. Experts in social media marketing and digital retargeting, can help your team utilize unfamiliar channels successfully.
  • –You can work with an unbiased perspective when optimizing campaigns. A digital marketing agency can examine your efforts for what’s working, and what’s not. Then, they’ll guide you through the needed improvements to exceed expectations.
  • –You can access assistance with creative endeavors as well. In addition to optimizing your channels and targeting strategy, a digital marketing agency can work with your team to create effective marketing assets.

Final Takeaway

As you can see, there are many advantages to knowing your target audience in digital marketing. The main benefit is accurately targeting the group that is most likely to convert. 

Just keep in mind that researching your right target audience(s) isn’t about just finding stats and numbers, it’s about finding people and what drives them. Just remember to focus on WHAT they want to do better, WHAT motivates them, WHAT they need, and WHO they are.

A digital marketing campaign’s success will depend on the platform, the method, the proper identification of the target market, and how you market to them to build loyalty. 

With a professional, dedicated digital marketing team behind you, your business can achieve its full potential. 

At ModFXMedia, we increase impressions, conversions, and help companies reach their goals. Our team works together to ensure your company reaches its full potential through our variety of digital marketing options. 

With state-of-the-art reporting, site analytics, & build-a-brand testing, we can track where every penny is best spent along with where your campaign is succeeding & where it needs a lift.
Click Here to learn more about what ModFXMedia can do for you & then schedule your FREE Strategy call with us today!

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How Google Reviews Make a Difference For Your Health Care Business.

When it comes to your medical practice, having a strong online presence and reputation is absolutely necessary to acquire new patients and prevent referral leakage.

Today, there are so many ways that patients can share their feedback, communicate with others, and let you know how you did in caring for their needs with just a click of a button. One of the most critical and widespread forms of reviewing any business is through Google reviews!

How do Google Reviews Work?

Google assists the consumer (or patient) by providing everything they need to make an informed choice with ease. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like. One great review can produce another new patient and one bad review can cost you that new patient. 

Just as Google users consider a restaurant’s star ratings when they’re deciding on where to go for dinner, it’s the same when deciding on which doctor’s office to go to for medical care. 

Side Fact:

90% of consumers read online reviews before visiting a business and 88% of consumers trust online reviews as much as personal recommendations.

How to get more Reviews

If you believe that any of your patients seem happy with your service, request them to leave a positive Google review online. If they feel compelled, they will share their favorable views without any hesitation. Patients can rank your practice from one to five stars, and they also can leave comments. Your objective should be to collect at least a few genuine 5-star Google reviews every week. These positive Google reviews will not only help in improving your online reputation but more importantly – getting more patients to your office!

How to turn Negative Reviews into an Opportunity 

When your medical practice’s staff has been working so hard to provide excellent care for your patients, reading a negative online review can be upsetting to say the— least. However, you can use negative feedback as an opportunity to alert your practice to issues that live in your blind spots. 

What would you rather have?

 A big drop in returning patients with no explanation as to why OR a candid review that tells you what might be causing patient dissatisfaction? 

If a patient was too shy to tell you or your staff about an issue during their visit, they may be emboldened to post about it on a Google review. As much as you don’t want to read Any bad reviews, you can still extract honest patient experience issues and use the bad reviews as improvement opportunities. 

The main goal after reading a negative review for your business should be to improve on patient experience; in doing so, it will limit future negative reviews and build on the positive ones. 

Positive Patient Reviews of Doctors Make Up for the Negative 

Even if your practice accumulates a couple low star reviews, the positive reviews WILL make up for the negative ones. Google reviews for doctors are also a great PR opportunity! By having someone at your business reply to your practices reviews, both <negative and positive> it’s a great way to build goodwill and trust; and shows patients you care about what is being said. 

When you respond empathetically and request to resolve an issue in a private channel, those who are reading a negative review will instantly see your thoughtful and caring reply. This tells potential patients that you and your practice are actively engaged in providing a high quality of care. 

Responding to positive reviews, tells prospective patients that you do care about them having a great experience and that they are not just a number.

Why it’s Not good to have NO Google reviews

When a medical practice is new, it may not have any online patient reviews for its doctors yet. While no reviews mean there are no negative comments to influence consumer opinion, there are also no positive comments – so your practice can be upstaged by a competitor with a 4.7-star rating listed right above yours. 

Get started now by soliciting reviews so you can build a strong online profile on Google.

How Great Reviews Impact Your Local Search Ranking 

When you do a search for a term or phrase that brings local search results, the shortlist of three businesses you see at the top is known as Google’s “local pack.” These are the websites that are relevant to your search and have also garnered high star ratings. 

The top three results will get the most visibility in local SEO (search engine optimization) search. The medical practices that have consistently high star ratings are in the best position to edge out a competitor for Google’s top search results

Hire Experts to help 

Achieving a five-star rating for your business is a huge accomplishment. It takes lots of work and bumps in the road. So, if you’ve had a peek at your medical practice’s Google reviews and know you can do better, our Google experts here at ModFXMedia are here to give your business a boost. With our experience in marketing and google services for doctors and other medical professionals, we’ve grown client’s reviews by 160% or more and can help your business do the same. 
Our team knows how to best handle existing reviews and how to ramp up your online reputation velocity by bringing in more positive ones. Call us today (904)673-7587 or click here for our contact form!

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Should your business use SEO or Google Ads? Or Both?

Should your business use SEO or Google Ads or just take the red pill and use both? Did you get our Matrix hat tip there?

Comparing SEO or Google Ads, previously known as Adwords, is like comparing apples to oranges – both are equally and incredibly important, and help to get your brand in front of prospective customers. 

What is SEO and Ads?

SEO works to get your site higher in the organic rankings so that you rank for customers typing queries to your content. With traditional marketing channels like print, radio, billboards, and TV you aim to reach a certain target market, but no matter how much research you do, you can never be sure. SEO allows you to target very specific customers by optimizing your website to appear in very specific search queries to very specific demographics, in very specific locations.

Ads allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords. One of the biggest advantages of Google Ads is the platform’s enormous reach. A monopoly within the market, Google holds 90% of the search market and processes over 3.5 billion searches a day! What business wouldn’t want a piece of that action- that’s a lot of potential customers!

Both of these channels can help enhance your overall visibility in Search, but it is important to remember that trying to determine which is best you really just can’t compare either one over the other.

In a nutshell, a strong and lasting digital presence requires brands to use both channels and craft a strategy that can employ the two together to maximize the online potential of the brand.

What’s the different roles of SEO and Google Ads?

SEO and Ads have unique but complementary roles. The discipline of SEO management revolves around making your site appealing for customers as well as creating content that addresses their needs and engages them. This not only involves the material you write or the videos you create, it also involves optimizing site layout and design to ensure that it is user-friendly, easy to navigate, and moving users through your site in a logical way.

Google Ads on the other hand, are a form of online display advertising. It allows you to pay each time a person clicks on an ad you create. Your ad is displayed to users who type in particular keywords on the search engines. This allows you to target users interested in particular topics. Google Ads, therefore, can help you gain the visibility you want for important keywords, even before you have the site reputation and SEO rankings needed to see results from your organic efforts. When you combine both SEO and SEM to maximize that SERP real estate you’ll get that top spot every business craves. 

So, does Google Ads help with SEO?

When used properly, SEO and Google Ads can work extremely together. Brands that accurately track their rankings and organic traffic can strategically use Ads to increase visibility for important keywords, and drive paid traffic where they do not have the organic ranking to help get them on Page 1. 

Google Ads can also be used to test consumer response to particular keywords. If a user’s search keywords match the keywords on your site, your site will show up in the search results.

Brands can create ads for keywords that they are considering optimizing for. They can then track the customers who click on the ad and see how well they respond to the landing page and the rest of the site. Keywords that bring in visitors with higher conversion rates and more engagement will then take a higher priority to those that do not see as much success.

The keyword data from your SEO efforts can also be used to find the right opportunities for Ads. Uncovering keywords that have high search rates, but that also have high competition — meaning that it will be difficult for a site to earn a slot on the front page of the SERP — will likely be good candidates for Ads campaigns. 

As a brand builds a digital strategy, understanding the different roles of Google Ads and SEO in building a web presence is critical to success. 

Keep in mind….

While Google Ads can immediately generate traffic to your website it is not wise to focus solely on a paid marketing method without bolstering your earned and owned media. This is where Search Engine Optimisation comes in.

The better a business can use these two different features together for their advantage, the better their potential results will be in search engines! 

Keep in mind though, that in order to optimize both SEO and Google Ads you need to structure your approach, conduct thorough analyses of the results, and keep tweaking your approach. Unless you’re a guru in these areas already, don’t risk wasting precious time and money trying to do this yourself. Instead hire a marketing agency to make sure your business gets the results it wants. 

Our team of professionals at ModFXMedia take tremendous pride in delivering an integrated array of marketing services to deliver bottom-line results that will help to skyrocket your business.

If you have any questions about SEO and google ads and you’d like us to help set up a plan for your business, let us know – we’d love to hear from you! 

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The Business Website Checklist.

What your business website needs to have in order to succeed!

The great thing about having a website for your business is that it is accessible to anyone, anywhere and anytime.

Keeping your website updated and functioning properly with the latest features can be a time and money consuming process. After being frustrated that your current site isn’t performing the way it should you’ll be confronted with 2 options- either revamp it to make it more effective or recreate it from scratch. 

No matter which option you decide to go with, you’ll definitely want to have this business website checklist to make sure that your new site has what it takes to effectively compete in the online marketplace.

✔️ Calls to Action (CTAs):

No website is going to convert visitors into leads without calls to action (CTAs). 

CTAs take the form of a button or hyperlink with text prompting a specific action. They should appear in intuitive places on your site, like above the fold line or at the bottom. You can place it at the top right corner or across your banner image on the homepage. 

The idea behind a CTA is to catch a person’s attention with something exciting! A successful CTA button can vary in size and style, but always results in a conversion of some sort. The CTA is foundational for the success of any marketing initiative because it gives you the chance to motivate a visitor to take the leap towards becoming a customer or client.

Here’s a list of the typical call to action phrases you could use when designing your website:

  • Sign-Up
  • Register Here
  • Subscribe 
  • Try it Now
  • Buy Now
  • Order 
  • Download Here
  • Click here for…
  • Add to cart
  • Free trial

Get this one right….

✔️ Landing Pages:

A landing page is a single webpage that serves a single purpose—usually to drive conversions. Unlike your homepage, which might list all the services your business offers, a landing page encourages users to take one, specific action. They’re useful for directing visitors to content or actions that you want them to see.

Make sure when designing your landing page that you keep the layout simple. A good landing page design is minimalistic and attractive. To avoid sidetracking people with too many visual elements, use a clean, simple design with plenty of white space that keeps people on your product and call to action. 

Choose a big font to make it easy for visitors to read and understand what your landing page is all about, and have well-structured content to increase the conversion rate.

⭐️Remember, every detail matters, as it has an impact on the visitor. The simpler and neater a landing page, the better the chance it will convert users into leads.

Lastly, when designing your landing page make sure to add all the trust signals, marks and badges you can to show visitors that your offer and brand are reliable.

Examples of trust signals you could add:

  • Show renowned brands you’ve worked with
  • Show endorsements and recognitions you’ve received 
  • Show groups and coalitions you’re a member of.
  • Testimonials (Testimonials are considered a classic trust signal that reassures visitors)

All of these stamps of approval will give your customers more confidence in your brand.

Next up….

✔️ Great Images:

When it comes to designing your website, your goal is to make a great first impression on customers. 

So much of what we respond to nowadays is image-based- we’ve all heard the saying ‘a picture is worth a thousand words’; and as cliche that saying is, it’s true! 

When designing your website you need to have great images to compete. Your website represents your brand, service or products so don’t just add a bunch of stock images. Your best bet is to add as many high quality, professional images of your facilities, products, processes, and your team.

Hiring a professional photographer will ensure that your products and services look high quality. Using low quality, unprofessional photos on your website will communicate the same about your organization and the products and services you offer. 

So in the end when it comes to either hiring a professional for your website photos or adding a bunch of stock or camera photos- always choose to go Pro! 

Let’s not forget about….

✔️Mobile-Responsiveness:

It’s 2022. You need to make sure your website is mobile-responsive.

Responsive web design refers to a design strategy that creates websites that work well for mobile, tablet, and desktop devices. In a nutshell, if your site isn’t mobile-friendly then you’re missing out on a ton of traffic!

When adding a mobile-responsive design, make sure you think of touchscreens. Mobile devices (phones and tablets) are equipped with touchscreens along with a good amount of laptops; so you need to make sure your website offers some touchscreen and keyboard functions. Naturally, a responsive website will have to calibrate itself for being accessed via touchscreens. 

So how do you design your website to be touchscreen responsive? 

For example, let’s say there is a drop-down menu on the homepage you can

  • On desktop view, each menu item must be large enough so that it can be pressed with a fingertip of a touchscreen.
  • On mobile screens, smaller elements like buttons should also be easier to detect and select.

Other ways you can design your website to be mobile responsive are:

1)Choose a mobile-responsive theme or template

2)Change button size and placement

3)Space out your links

4)Use a large and readable font

5)Optimize Image Size

This one’s important!…

✔️ Fast Load Times:

If your site takes too long to load your design won’t be effective. In fact, most mobile users expect a website to load in less than four seconds. I know, we’re so spoiled nowadays! 

It’s also important to keep in mind that a slower loading website can affect your SEO, not to mention that Google penalizes websites with a low page load speed. 

More importantly, customers or visitors will stop returning to your website and new customers will simply just bounce (meaning the visitor will just leave right away) when your website page takes too long to render. This will result in the loss of potential customers and revenue for your business. That’s not good!

To keep load times fast when designing your website you can try: 

  •  enabling browser caching
  • optimize your images and CSS 
  • control when the external Javascript files load.

You can’t leave this one out!…

✔️ Blog:

A good website without a blog isn’t going to do well. Why? Because content is one of the main ways to drive organic traffic from search engines to your website.

Keep in mind, it’s not enough just to have a business blog on your website, it should address the specific problems, challenges, and stages in the buyer’s journey that your ideal clients are experiencing.

If you produce enough informative and engaging articles then you will also find that other sites may choose to link to it, thus expanding your reach with no extra effort. And if a reader likes a particular blog piece, they may choose to share it on social media channels, expanding that reach even further!!

5 more reasons why adding a blog to your website it important:

1)It drives traffic to your website

2)It increase your SEO/ SERP position and puts your business as                     the leader in your industry

3)It allows you to develop better customer relationships

4)It creates content for your social media profiles.

5)It generates leads!

The IMPORTANT factor!…

✔️ SEO-Friendly:

Your website should also be SEO-friendly. SEO (search engine optimization) is another critical factor in getting your website ranked by search engines and appearing in organic search results for your desired search terms.

Whether faced with a redesign or building your website from scratch, SEO should always play a major role in your strategic approach as it’s one of the most essential marketing channels for acquiring customers. 

A few ways to help build your website SEO: 

  • Analyze all of your website data and do that regularly.
  • Conduct a thorough keyword research.
  • Produce great content (look to see what your top competitors are posting)
  • Optimize for on-page SEO. 
  • Optimize for off-page SEO. 
  • Optimize the website for mobile. 
  • Speed up the pages
  • Get quality backlinks

What is the ultimate goal?

By having one of those top spots we talked about in search engines, it will improve your business’ lead generation and makes it easier to sell products/services when people trust your brand. 

So in the end, when you decide to revamp or redesign your website, you need to make sure you add all the ‘good stuff’  we talked about above so your website will read, look and run perfectly! Because in the end, we all know what the ultimate goal is- Gaining more consistent customers which in turn will make your business more successful!

ModFXMedia builds Websites that bring results!

We are in a time where there’s lots of competition out there. Having a website that gets things done is a huge deal. Let us help you build your empire and establish your dominance on the web. As we’ve established, it’s not enough to just build your wesbite: You need to have great CTA’s, a good directing landing page, eye-catching professional photos and videos, fast loading times, an informative blog and SEO with a purpose! 

Doing all of that on top of running your business can turn into a full time job in itself which is why hiring a professional marketing agency is your best bet. At ModFXMedia, we’ve helped countless businesses get to the top and we can help you too. Based out of Jacksonville, Fl., we work with local businesses and businesses that stretch all over the US. 
Engage with us on a strategy to get you a website that does the work for you! Contact us today for a quote or call us directly at- (904)-673-7587

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