When you think of healthcare or medical marketing, you might picture TV ads for prescription drugs with smiling couples. While this is one form of medical marketing, it’s not really the kind medical marketing used by regular doctors for their practices.
Doctors who are working to build their own brand or grow their practice require a more personalized digital medical marketing approach that will target their specific needs, goals, and audience. Hiring a professional medical marketing agency is a good way to start, and it will allow you to focus on your job, which is treating patients.
Medical marketing professionals are trained to develop campaigns and creative tactics that will bring tangible results and patient leads to your practice.
Here are some ways in which doctors can benefit from the help of a medical marketing agency.
An Expert Healthcare Marketing Team
There’s no better sales tactic than quality care, great customer service, and showing true empathy to your patients. Patients interact with each department in your clinic, allowing each employee the opportunity to make a positive or negative impact on the patient experience.
When there’s a need to “get the word out” about a new service offered or provided at your practice, a physician generally doesn’t have the time or expertise to effectively engage in marketing.
Maybe you want to set up a PPC ad on your latest service, or share a video on your social media channels educating the public on ED treatment, or make updates to your website.
Whatever it is, your time is valuable as a physician, and a marketing agency has a team of experts that can creatively execute the right strategies and tactics for you.
There’s no need to burn yourself (or your staff) out simply because you are trying to be a marketer as well as a physician.
Strategy & Planning Analysis
A marketing agency can help you perform a deep dive into complex business development challenges, and implement solutions to keep your practice afloat and profitable.
Have you seen a dip since a new practice opened in your town? Are consumers going elsewhere based on online reviews of your practice?
Hiring a medical marketing team can help doctors determine things like:
- What number of patients and “sales” will guarantee enough income for overhead costs?
- How to set a goal for profit.
- How to put a strategy into action in order to reach more people and drive conversions on your site.
They Will Handle SEO Smoothly
Search Engine Optimization (SEO) is the method of ensuring your practice will come up near the top of the search engine results when potential patients are looking for a medical practitioner in your geographical window and area of expertise.
Multiple factors determine what moves a particular practice to the top of the search list, with just a few including competition, backlinks, website structure and readability, and age and credibility of their domain name. Those are just a sampling of things taken into consideration when improving SEO.
Most physicians would prefer to spend their time caring for patients or improving their specialty over learning the logistics of SEO.
Choosing not to participate in SEO monitoring isn’t a feasible option, though. Medical practices are missing out on prime growth by not paying attention to their ranking on search engines. By hiring a medical marketing agency, this allows physicians to use their time where it is most valuable.
They can help to target your ideal patient utilizing paid advertising
Unlike traditional broadcast and print media, a medical digital marketing agency helps you to be specific with your target through the ability to streamline them through certain features.
Digital marketing enables physicians to target patients by a specific condition, age, gender, demographic, or even zip code.
The ability of digital marketing to target consumers through the use of certain keywords increases the chance to reach the patients you want.
Also, this ability to target certain conditions can be done in real-time, and is a cost-saving move that cannot be done via traditional advertising methods.
PPC advertising allows you to pay for targeted ads across a specific demographic and/or geographic location.
For example, an orthopedic practice could invest in Google Ads to target a specific location – for instance, “Orthopedic specialist in Waco, TX” – this will help push prospective clients to visit their website or call their practice.
A medical marketing agency can help make sure you reach the patients you want in the area you want. They know all the ins, outs and tricks to make sure your paid advertising is successful.
They Can Create an Text & Email Marketing Campaign
Hiring a medical marketing agency like ModFXMedia allows you to ensure your communications with your patients aren’t going straight into the spam folder.
The marketing team will carefully craft the texts and emails and then schedule them at appropriate intervals.
They can also help you determine what type of text and email marketing would work best for your practice.
Some physicians send out bi-weekly or monthly informational content and practice updates to patients on their mailing lists. While others prefer to stick with a simple pre-appointment reminder email and patient satisfaction survey.
Working with a professional agency can help you to determine what works and what doesn’t to ensure your practice is keeping your current patients up to date while constantly gaining fresh leads from new subscribers.
They can improve patient reviews
Consumer-driven review websites like Yelp and Google are influential to consumers when looking for everything from a new hair salon to a doctor’s office.
As a consumer, why ask one or two friends for a recommendation when they can have instant access to dozens of reviews to get a variety of perspectives and help make their own decision?
These reviews can really make or break a practice, and they may be the reason you aren’t seeing return patients or even new patients.
Having a medical marketing team on your side can help you analyze these reviews daily and help you understand a common theme of either good or poor service.
It’s important to know what your consumers are saying about your office to help decide what changes are needed to improve patient quality and happiness.
Once you know what to fix, your medical marketing agency can launch campaigns to promote these changes and get more patients through your door who will, in turn, leave better reviews!
The time is now to invest in a Digital Marketing Agency
From well-established healthcare practices to fledgling offices, maintaining a robust digital presence will provide the stability required for a business to flourish.
If you want to win patients, you’ll need to create social profiles, optimize your website for SEO and mobile, and run paid advertisements to attract new patients.
Adopting a digital marketing plan for your practice will level the playing field so your practice can reach potential patients who are searching for services also offered by larger healthcare systems.
At ModFXMedia, we have years of experience in healthcare/medical digital marketing. We handle Healthcare practices, Dental Practices, Regeneration Clinics, Integrative Medicine, Ophthalmology/Vision clinic as well as Veterinary clinics. And the best news is you start to see results right away!
To learn more about ModFXMedia, and how we can help your practice, request a free strategy call with us by CLICKING HERE to fill out the form on our website. Or call us directly at 1-904-673-7587.