31 Aug
Successful Search Engine Optimization (SEO) requires finding your niche and making it more visible to an audience looking for you online. It is valuable whether you are a blogger, an e-commerce shop, business professional, or medical practice.
Implementing SEO strategically will have a positive impact on the visibility and patient volume of your medical practice. Since all physicians are in such a competitive field, they stand to gain a huge advantage by applying search engine optimization to their website in order to help them stand out.
What is SEO?
SEO stands for “Search Engine Optimization.” The practice of SEO is the practice of employing a methodical approach to increasing your web page’s ranking on internet search engine results. Although SEO involves many tactics and approaches, one important pillar involves analyzing common searched-for keywords and phrases and building the website’s architecture around them to maximize their effect.
Through well-implemented SEO, you can promote your medical practice to achieve the top web page in search engines like:
- –Bing
- –Yahoo
- –DuckDuckGo
Why Is SEO Important for Physicians?
SEO is important to physicians for 4 distinct reasons.
- –It can help you rank at the top of the page
- –It increases virtual foot traffic
- –It makes information and services easily available
- –It provides a better patient experience
75.1% of people click the top three results of a Google Search according to recent study. An increase in virtual foot traffic means a potential increase in real-world clients. An SEO-driven page highlights your skillset and expertise to a wider audience.
When health care is involved, patient emotion and anxiety often increase. A well-designed web page can help alleviate that anxiety by providing information quickly and easily, positioning your physician brand as knowledgeable and trustworthy.
Besides boosting your search result rankings, there are a number of other ways that your web presence can be optimized which results in a higher quality patient experience. This includes:
Targeted Leads
When patients search for a doctor online, millions of results will come up. However, when patients add keywords, such as specialty and location, the choices drop sharply. Having a strong SEO strategy will put your site in front of patients who are looking for exactly what you have to offer.
Lower Costs
SEO is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI).
SEO has ongoing long-term results, such as constantly increasing traffic to your website and increasing brand awareness. Using the many strategies that SEO has to offer, you will be able to market your practicesâ products and services to the patients that need them most.
Build Authority
Trust is essential for any healthcare practice to lead patients further down the patient journey. Search engine rankings are determined by the number of people visiting a website and how they react, such as time spent on the site or if they immediately âbouncedâ back to the search engine results. Therefore, a website that ranks higher on search engines is seen as more trustworthy than one that ranks deep in the search results.
How Can ModFXMedia Help?
ModFXMedia can help provide SEO services specifically geared toward medical practices, including a full suite of features designed to enhance your patient experience. Those features can include:
- –Medical Website Design & Management
- –Medical & Healthcare SEO
- –Google Advertising
- –Reputation & Review Management
- –Social Media Management
- –Healthcare Content Marketing
- –Creative Medical Brand Messaging
We can help you build and manage an effective website that ranks highly in browser search results, drawing new patients into your practice. ModFXMedia is able to take that increased visibility one step further by helping you manage your social media marketing campaigns, and making sure that positive patient reviews are prominently displayed in search results.
Amplify Your Practice with Proven SEO
Practices aspire to dominate their local market and be at the top of Google.
ModFXMedia works closely with each provider to determine your practice’s niche and areas of opportunity and then promotes your expertise to an audience that is trying to find your services.
With our proven experience executing medical SEO strategies, your website will receive a boost in website traffic, which will result in new patient visits and an increase in revenue.
Are you ready to boost your medical practices SEO strategy? Contact ModFXMedia for an SEO consultation today!
