TikTok has become one of the most popular social media platforms in recent years, with over a billion active users worldwide. It’s no wonder that businesses are turning to TikTok as a way to reach new audiences and promote their products or services. However, with so many businesses vying for attention on the platform, it can be challenging to stand out. In this blog, we will discuss strategies for making your TikTok ads stand out from the crowd.

ModFXMedia: An Overview

ModFXMedia is a leading digital marketing agency that specializes in creating high-quality TikTok ads that engage audiences and drive results. Their team of experts has a deep understanding of the TikTok platform and can help businesses create ads that stand out from the crowd.

Understand Your Audience

The first step in creating TikTok ads that stand out is to understand your audience. TikTok has a unique user base, and it’s important to create content that resonates with them. Take the time to research your target audience, including their interests, behaviors, and preferences. Use this information to create ads that speak directly to their needs and desires.

Be Creative and Authentic

One of the keys to standing out on TikTok is to be creative and authentic. TikTok users are looking for content that is entertaining, engaging, and authentic. Don’t be afraid to think outside the box and try something new. Use humor, storytelling, or other creative techniques to make your ads memorable and engaging.

Focus on Visual Appeal

TikTok is a visual platform, so it’s essential to focus on visual appeal when creating your ads. Use high-quality images or videos that are visually appealing and eye-catching. Experiment with different visual elements, such as color, contrast, and composition, to create ads that grab attention and stand out.

Use Music and Sound Effects

Music and sound effects can be powerful tools for creating TikTok ads that stand out. TikTok users love music, and using the right music or sound effects can make your ads more engaging and memorable. Consider using popular songs or trending sound effects that resonate with your target audience.

Keep it Short and Sweet

TikTok videos are limited to 60 seconds, so it’s essential to keep your ads short and sweet. Focus on delivering your message quickly and efficiently, without sacrificing creativity or quality. Keep in mind that TikTok users have short attention spans, so your ads should be designed to grab attention and hold it from the first second.

Incorporate Hashtags

Hashtags are an essential element of TikTok, and incorporating them into your ads can help them get discovered by a wider audience. Use hashtags that are relevant to your target audience and your content. Avoid using too many hashtags, as this can make your ads appear spammy or inauthentic.

Engage with Your Audience
Finally, to create TikTok ads that stand out, it’s essential to engage with your audience. TikTok is a social platform, and users expect to interact with brands and content creators. Respond to comments, create duets or challenges, and use other engagement tactics to create a two-way conversation with your audience.

In conclusion, TikTok is a powerful platform for businesses looking to reach new audiences and promote their products or services. However, with so many businesses vying for attention on the platform, it’s essential to create TikTok ads that stand out from the crowd. By understanding your audience, being creative and authentic, focusing on visual appeal, using music and sound effects, keeping your ads short and sweet, incorporating hashtags, and engaging with your audience, you can create TikTok ads that drive results and stand out from the competition. With the help of a digital marketing agency like ModFXMedia, businesses can take their TikTok advertising to the next level and achieve their marketing goals

If you’re sitting here reading this it’s because your practice may be trying to solve the single-biggest problem to anyone who has worked in a medical office: helping to address the ever vexing problem of predicting and addressing patient no-shows. 

Studies have found that no-shows cost the U.S. healthcare system more than $150 billion a year and individual physicians an average of $200 per unused time slot. After all, whether or not patients show up, medical practices still have to pay their staff and cover expenses like rent and the cost of equipment. 

So how can you reduce these no-show rates? Well, just give us a couple more minutes of your time and keep reading, because we’ve listed 8 ways that just may help reduce your medical practices no-show rates- and fast!  

1) Use automated patient appointment reminders

If you’re not already doing this, it’s time to! Perhaps the most effective and simplest strategy for reducing patient no-show rates, is sending appointment reminders. 

Automated appointment reminders help bring down patient no-show rates and boost appointment confirmations. And by leveraging automated text reminders, it will ultimately increase patient attendance via better scheduling and slot utilization.

While email outreach is successful on its own, when paired with text appointment reminders it makes your strategy that much more bidirectional — meaning patients can text you back — which gives patients a chance to confirm their appointment, get directions, ask questions, and adequately prepare for their appointment.

2) Use the patient’s preferred method of contact  

Now this seems like an obvious one right? Well, you’d be surprised to know that this is one that is overlooked often. 

Patients of all ages now use technology in every facet of their lives and expect more than robo-dialers, or one-way email and text systems from their providers. They want the convenience of choosing their preferred channel to communicate whether it be text messaging, phone, or email. 

Always ask your patients their preferred method of contact for appointment reminders and other patient outreach. 

By using both text, email and phone call reminders you cross all your t’s and dot all your i’s to make sure the individual is receiving and responding to the messages your practice sends out. 

3) Text patients to reschedule

Sometimes patients do have to miss an appointment whether it’s due to work, family life, or an emergency. Life happens! The important thing is to be proactive about it right away. 

If a patient misses an appointment, reach out to these individuals right away with an invitation to reschedule. Encourage them to text back or contact the office staff. 

There are software features available that allow patients the ability to reschedule a medical appointment at their convenience. 

Professional marketing agencies like ModFXMedia come in handy because they use software features and other services bundled together to streamline and constantly monitor the lead generation process, which greatly helps to reduce and eliminate patient no-shows.

4) Offer digital check-in and updates on scheduling issues

Healthcare consumers are busy people, so asking them to repeatedly wait long periods of time before an appointment may turn them into no-shows. Eventually, they may also become a lost patient if they find another provider who they perceive values their time more. To save administrative time, many providers are continuing virtual waiting rooms options that were created during the COVID pandemic. Or some practices are now turning to a hybrid version of this. 

By offering patients a touchless or digital check-in process, this will allow patients to pre-register and complete any screenings or paperwork before their appointments. 

For up-to-date information, bidirectional texting allows patients and the medical staff to quickly communicate if there are any scheduling or time issues.

It’s also important for staff to be constantly trained on how to interact with patients in the office while the individual is waiting. 

Simply keeping a patient updated if their appointment is running behind shows the patient that your office cares enough about their time. If they do have to leave, ask to reschedule their appointment right away or send out a text reminder the following day to have the patient call to reschedule as soon as possible.

5) Reduce the time between scheduling an appointment and the actual appointment

How else can your practice improve no-show rates? You have to cut down on the waiting time for your patients to get an appointment. Whether it’s reducing no-show rates in primary care or in specialized practice, patients want faster access to doctors, information, and medical services. 

Spending a significant amount of time in between appointments waiting to see their doctor can be a frustrating experience to say the least. So if a practice wants to reduce these no-show appointments, that means providers need to keep the waiting time short for their patients. Unfortunately, the problem is a bit of a chicken-and-egg scenario. Long wait times to see a provider increases no-shows, and no-shows contribute to longer wait times for other patients.

It is possible to reduce the time between patient scheduling and appointments for an entire practice if delays are identified and the scheduling process is optimized. You can do this by working with a professional medical marketing agency like ModFXMedia to help optimize the appointment and scheduling process. While also using software to help pinpoint the causes of these delays. 

After using those resources a practice can then revamp their scheduling procedure and successfully cut down their average waiting time significantly. 

If wait times are significantly reduced, it will result in a positive experience for patients and significantly contribute to reducing patient no-show rates. 

If a practice is dealing with habitual no-show patients, try offering same-day or next-day appointments.

6) Help patients understand the need for the appointment

One reason patient no-show rates remain high is that patients don’t understand the purpose of the visit. Only 12 percent of US adults have proficient health literacy, and a staggering 77 million adults have basic or below basic health literacy. This results in patients not adhering to treatment plans — including attending their scheduled visits. 

One of the effective strategies to reduce no-show rates is to make information and health education accessible to patients, particularly in complex medical situations. 

In addition, providers can also communicate instructions and information prior to a visit or procedure to help patients prepare and empower them to show up to their doctor’s office. 

Research published in the journal Medscape General Medicine recommended five steps for changing patient beliefs and behavior as they relate to following treatment plans and attending appointments which we’ve listed for you below.

Educate your patients so they:

• Recognize the risk of not adopting a healthy behavior
• Educate them on the Price of Health and all fees before the appointment
• Perceive their condition as serious
• Believe in the positive effects of the suggested treatment
• Can address their fears and concerns
• Believe they can complete the treatment plan

7) Calm patient fears

Another way to reduce no-show appointments is to calm your patients and address their fears. 

Fear fuels patient no-show rates since patients may fear bad test results, getting on the scale, or uncomfortable procedures. Whatever the reason, fear keeps patients from following through with their scheduled appointments. 

A lot of people feel anxious because they fear the unknown, and this lets their imagination run wild. 

It’s not uncommon for a no-show to be due to someone imagining a worst-case scenario, when in fact going for an annual check-up is the best prevention.

By addressing this fear factor with new patients it’s a big step towards reducing no-show appointments. A provider can do this before a patient’s visit. Give new patients the option to speak with someone at the office about their anxiety before a visit. 

Having a live representative on your website can also help with this. 

If providers can initiate this type of conversation by asking patients how they feel about an upcoming test or visit, they can reinforce their role as not only a provider but also as an advocate and an ally. This can vastly help decrease no-show rates.

8) Send follow-up messages

Automating thank you messages to show your patients appreciation for keeping their appointments acknowledges their time is valuable and helps build patient loyalty. 

You can also include additional information in the post-appointment thank-you message for referrals, medication, and any other types of follow-up.

If all this seems like a lot, that’s because it is! But the practices that take the time to incorporate these suggestions will greatly reduce no-shows, build loyalty, receive more 5 star online reviews, and get more word of mouth referrals. But you don’t have to put forth this complex strategy all on your own! 

ModFXMedia

Practices aspire to dominate their local market so ModFXMedia works closely with each provider to help with lead generation, no-show solutions, determine your practice’s niche and areas of opportunity. We also work hard with your practice to promote your expertise to an audience that is trying to find your services. 

With our proven experience executing medical marketing strategies, your practice will receive a boost in website traffic, in new patient visits, a decrease in no-shows and an increase in revenue.

If that sounds like a strategy you’d show up for then contact ModFXMedia for a FREE strategy call session today! Or call us directly at (904)664-3160.

While you’re here check out another one of our blogs about How Hiring A Medical Marketing Agency Can Help Your Practice
And don’t forget to Follow us on Facebook and Instagram!

SEO or (Search Engine Optimization) is the process of utilizing certain tools to get your website to rank higher on search engines, giving your website more visibility and therefore more visitors. With business, the best product is a product that sells itself. One that you don’t have to pour money into year after year on commercials and advertising. If you get your SEO right, that is organic visitors coming to your website without any additional costs. Without you realizing it, SEO might be exactly what your website has been missing all this time. 

Does Your Website Gain Enough Traffic?

To find out you need to check your website’s analytics. There are many online sources for that to evaluate how well you are doing and tips on how you can improve. If you notice your websites organic engagement is low, that is a sign that SEO is lacking on your website and could use some improvement

What Does Your Website Look Like on Mobile Devices?

More than half of the people worldwide access the internet using mobile devices, while only 49% do so via desktops. With that knowledge, it’s vital that your website is user friendly on mobile. Search engines will only rank websites that are user friendly and accessible, high on their list. This is where SEO comes in handy as it does work to create an easier website design that users can easily read and understand. 

 Do Your Competitors Rank Higher Than You?

If so, that is an issue, because they are taking a lot of the organic leads that could have been yours. If you do a quick google search, where does your website rank. Typically, users choose from the first page of a search engine so that is the page you want to be on. Anything after that means you need SEO help. 

Do You Have a Clear Understanding on Your Audience and Digital Marketing Strategy?

SEO’s main priority is to target the intended audience for the product or service you are offering. If you are selling mens cologne for example, you want to be sure your website and its contents target men and men of a certain age as that is who you are selling too. When writing content such as blogs, you want to ensure it is on topic to the product you are selling and it is engaging the right audience. 

Do You Have Enough Backlinks?

Something SEO prioritizes is backlinks. Backlinks help to increase your sites visibility and gives your website credibility. You always want to direct your audience, whether that be to relevant sources or to other areas of your website. SEO can help you navigate backlinks and have the most relevant links on your site. Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm.

If you’ve said no to one or more of these questions, professional SEO help may be just what you need to see real growth on your website. At ModFXMedia, our team of professionals take tremendous pride in delivering an integrated array of marketing services to deliver bottom-line results for our clients to skyrocket their business and grow in the local Jacksonville, FL market.  We are a full service marketing power-house offering you all the digital expertise you need in one place.

ModFXMedia specializes in Search Engine Optimization and focuses on these three areas to get you growth in your business:

• Inbound Marketing
• On-page and off-page optimization (SEO)
• Content development strategy
• Pay-per-click (PPC) campaign strategy

To learn more about us follow us on facebook!

Related: IS SEO Worth It For Your Business?

Where would the world be without TikTok? Founded in 2016, TikTok’s popularity has overtaken social media, providing tons of content, entertainment, and information for over 800 million monthly users in over 150 global markets. That’s a lot of potential customers for a business. Not to mention all the other added benefits also that come with using the app like:

• -It will increase brand awareness
• -You’ll build engaged communities
• -You’ll have the opportunity to sell more products and services
• -You’ll get twice as much feedback from customers and audiences
• -You’ll provide great customer service by engaging with your consumers directly
• -You can advertise your products and services to your target audiences on a larger scale.

But how can one leverage this opportunity when every business under the moon is trying to do the same?

First, Incorporate TikTok Into Your Marketing Strategy

By incorporating TikTok into your marketing strategy you can triple your customer reach and sales in just a couple months if done correctly. 

Additionally, engagement is exceptionally high on the platform. TikTok beats all other platforms when it comes to engagement. And it’s also really good at keeping people on the app – those who have used it know how addicting it can be! 

And as one of the five most downloaded apps in the world, TikTok provides small businesses with the opportunity to expand their reach, connect with their audience and boost their sales significantly. But, you have to know how to create the right kind of content. You need to build your brand, keep your audience engaged and convince them to buy your products and services without coming off like that’s all you care about. 

That’s the key to successfully marketing your business on the app. You need to create content that doesn’t feel like an ad or like you’re trying to get anything from your viewers. 

I can’t tell you how many times I’ve caught myself watching content on my For You Page and didn’t realize that it was made by a business or promoting a product until it was over. 

So how can your business do the same?

Create Authentic and Interesting Content 

“Be authentic” may sound cliché, but TikTok is the perfect platform to show your business’s personality. But, to create great content that doesn’t feel like an ad, you need to be authentic, creative and interesting.

Unlike Instagram, where a cohesive aesthetic has become the norm, that isn’t necessary for this platform. On TikTok, consumers are increasingly seeking engaging, fun, and authentic content that is relatable and provides value. That means you have to build a platform that is transparent and responsive to evolving trends and consumer interests. You can do this by making videos that support your business’s branding but always make sure to keep it in a creative and modern light. 

How to produce creative content

1. Be Real!

This isn’t exclusive to just the TikTok platform but across all Social Media – authenticity is key! Brands that show off their personality, whether it’s through a ‘meet the team’ video or showing off behind the scenes- these videos will always pique the consumers interest.

2. Get Creative!

Of course, TikTok is one of the more creative-focused Social Media sites. Whether you’re following a trend or trying something new, your audience will engage best when you’re letting your creativity shine through! Stay on top of trends and put a creative twist that showcases your products or services. 

3. Be Entertaining!

This is a combination of the top two points. TikTok’s content ranges from informative to hilarious but they all have one thing in common: they’re entertaining! If you’ve spent any time in the app you’ll know how easy it is to lose a few hours! Watch what the top businesses are doing to attract views and take notes!

4. Try Something New!

If you get stuck on how to be creative and entertaining for your next video- try using new transitions, effects or sounds – the TikTok community really appreciates originality!

Connect With Your Target Audience

TikTok provides small business owners with an opportunity to tap into what content their target audience really wants to see without spending a lot of money in advertising.

 If you can create exciting content consistently, the TikTok algorithm will display your content to more and more people, just like on Instagram. 

Think of the most pressing topics that your audience shows an interest in on other channels dedicated to your niche and then brainstorm content ideas based around those conversations.

Side tip:

Make sure to take the time to engage with your audience and always comment back. This shows that you care about your consumers and this will help create brand loyalty. 

Don’t Forget To Partner with TikTok influencers

TikTok influencers aren’t mainstream celebrities but they are some of the most followed and trusted creators on the internet! And the best thing is, TikTok has influencers for almost every topic imaginable! 

By working with an influencer, you can share your business message with an engaged audience primed for inspiration. 

Side tip:

To find the right influencer for your business, look for creators who are already using your product or services who fit the persona of your customers. Make sure your influencers have the same values and messages that align with what your business stands for. 

Use Hashtags in Your Content

 No matter the type of content you create, be sure to use hashtags. Hashtags on TikTok work just like they do on platforms like Instagram and Twitter. Adding a certain hashtag to a video will make the content discoverable when someone searches for the hashtag. This allows users to join in on trending or relevant conversations using the right hashtags. Just make sure to use hashtags that are relevant to your content and your company. 

Boost Your Business With TikTok Ads 

From improved brand recall and engagement to view rates, TikTok ads featuring creators saw an 83% higher engagement rate versus non-creator ads (12%).

TikTok for Business is a centralized platform for advertisers on TikTok. The platform is great to use because it guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.

The other great thing about TikTok advertising is that it can be filtered by age, gender, and location to give a businesses a direct pathway to communicate with their target audience(s). 

After setting up an ad campaign, reaching your target audience should be fairly quick and easy. TikTok provides a step-by-step guide for creating ads in TikTok Ads Manager. 

TikTok offers different types of ads: 

– In-feed ads: 

These types of TikTok ads appear as people scroll through their “For You Page” (FYP) and can be up to 60 seconds long. Brands that create this type of TikTok ad can include a call-to-action button that links to a landing page

-Branded hashtags 

This involves doing a hashtag challenge. You ask users to videotape themselves and post it with a defined hashtag. The ads show up at the top of the discovery page. When users click on the hashtags, it leads them to landing pages on TikTok and a collection of other TikToks videos from the same hashtag challenge. 

-Takeover ads

This format replaces the user post someone would normally see when they open the app with either a three-second image or a three to five-second video from a business. The thing is- only one specific advertiser can take over a category each day. The cost for this type of ad is a minimum of $53,000 per day.

-Topview ads

Similar to Takeover ads, Topview ads appear when the app is opened. These ads are videos that last up to 60-seconds and have the sound on. Advertisers can turn a Takeover ad into a TopView by paying the difference. The cost is hefty- advertisers must fork out $65,000 per day but think of all the viewers that will see and click on it.

– Branded effects 

The format will let a business add 2D animated lenses to their views that can be triggered by face and hand movements. The effects are created by TikTok’s in-house creative team. Cost is $45,000 for 30 days.

Is your small business ready to start running TikTok ads? Schedule an appointment with ModFXMedia and let us do the legwork for you! 

TikTok Stats Your Business Should Know

• -TikTok users feel closer to brands they see on the platform
• -49% of users said TikTok helped them make purchase decisions
• -72% of TikTok users find ads on the platform inspiring
• -Collaborating with TikTok creators can increase ad recall by 27%
• -Consumers spent around $2.3 billion on TikTok in 2021

Ready to create an effective TikTok strategy for your brand? Keep these TikTok statistics in mind as you begin creating your content so you know exactly who to target and how to go about it. 

How to create a TikTok business account:

So, now that you’ve learned more about TikTok and how it can benefit your small business now it’s time to start creating! Here’s how to create a business account on the platform. 

• -Go to your profile page.
• -Open the Settings and Privacy tab in the top right corner.
• -Tap Manage account.
• -Under Account control, choose Switch to Business Account.
• -Choose the category that best describes your account
• -From there, you can add your business website and email to your profile 

and then you’re ready to roll! 

This is your year!

This is your year! 2022 is a chance for people and businesses to bounce back more than ever and TikTok gives your business the opportunity to be unique, collaborate with influencers, create meaningful efforts, and connect with your audience on a large scale. So what are you waiting for?

Hire a professional!

Are you ready to add TikTok into your SMM strategy for your business but still aren’t quite sure how to go about it? Then you’ll want a team of mega marketing gurus that can help catapult you on the platform! You need ModFXMedia!

At ModFXMedia, we are committed to helping you accomplish your marketing goals! We specialize in Ads and can also help your business implement a guiding strategy that will create cohesiveness across all aspects of your marketing! 
If you’re ready to boost your business just click here to schedule a FREE strategy call with us today!