Category: Uncategorized

Meet Justin Ingram of ModFXMedia

Article Written on Voyage Jacksonville

 

Hi Justin, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us. To start maybe you can share some of your backstories with our readers?


I started out in sales. By the time I was 30, I was maxed out on pay, super overworked, and couldn’t move up. I knew I had to find a new career and fast. When looking into a million opportunities, I finally found and realized digital marketing was right up my alley and aligned well with my skillsets and interest.

I started a digital marketing company and with my background in sales I was able to grow a business from just myself and then 1 year later we are at 1 million dollars in revenue and a team of 13.

We pride ourselves on doing a fantastic job, always making our clients a top priority, and doing all of our work in-house in an office environment with a great team and culture.

We’re trying to triple in size and staff in the next 12 months.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?


Definitely a struggle to learn all the skills required and most importantly finding the right people to grow the company with. Hiring and retaining talent through COVID has definitely been the hardest part about starting and growing a business 10000%.

We’ve been impressed with ModFXMedia, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?


We build your sales funnel for a true 24/7 lead-generating machine. We don’t believe in a quick fix for marketing. We’ll work to discover the big picture in your business and build revenue-generating machines for our clients to help them attract, acquire and retain customers with increasing revenue on autopilot. https://www.modfxmedia.com.

How Do You Think About Luck?


Being super aggressive and super personable to build strong relationships with our clients, so they trust us and know we do great work and send us a lot of referrals.

Contact Info:

 

Justin Ingram of ModFXMedia
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Could SEO benefit YOUR Website? Find out Here!

SEO or (Search Engine Optimization) is the process of utilizing certain tools to get your website to rank higher on search engines, giving your website more visibility and therefore more visitors. With business, the best product is a product that sells itself. One that you don’t have to pour money into year after year on commercials and advertising. If you get your SEO right, that is organic visitors coming to your website without any additional costs. Without you realizing it, SEO might be exactly what your website has been missing all this time. 

Does Your Website Gain Enough Traffic?

To find out you need to check your website’s analytics. There are many online sources for that to evaluate how well you are doing and tips on how you can improve. If you notice your websites organic engagement is low, that is a sign that SEO is lacking on your website and could use some improvement

What Does Your Website Look Like on Mobile Devices?

More than half of the people worldwide access the internet using mobile devices, while only 49% do so via desktops. With that knowledge, it’s vital that your website is user friendly on mobile. Search engines will only rank websites that are user friendly and accessible, high on their list. This is where SEO comes in handy as it does work to create an easier website design that users can easily read and understand. 

 Do Your Competitors Rank Higher Than You?

If so, that is an issue, because they are taking a lot of the organic leads that could have been yours. If you do a quick google search, where does your website rank. Typically, users choose from the first page of a search engine so that is the page you want to be on. Anything after that means you need SEO help. 

Do You Have a Clear Understanding on Your Audience and Digital Marketing Strategy?

SEO’s main priority is to target the intended audience for the product or service you are offering. If you are selling mens cologne for example, you want to be sure your website and its contents target men and men of a certain age as that is who you are selling too. When writing content such as blogs, you want to ensure it is on topic to the product you are selling and it is engaging the right audience. 

Do You Have Enough Backlinks?

Something SEO prioritizes is backlinks. Backlinks help to increase your sites visibility and gives your website credibility. You always want to direct your audience, whether that be to relevant sources or to other areas of your website. SEO can help you navigate backlinks and have the most relevant links on your site. Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm.

If you’ve said no to one or more of these questions, professional SEO help may be just what you need to see real growth on your website. At ModFXMedia, our team of professionals take tremendous pride in delivering an integrated array of marketing services to deliver bottom-line results for our clients to skyrocket their business and grow in the local Jacksonville, FL market.  We are a full service marketing power-house offering you all the digital expertise you need in one place.

ModFXMedia specializes in Search Engine Optimization and focuses on these three areas to get you growth in your business:

  • Inbound Marketing
  • On-page and off-page optimization (SEO)
  • Content development strategy
  • Pay-per-click (PPC) campaign strategy

To learn more about us follow us on facebook!

Related: IS SEO Worth It For Your Business?

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ModFXMedia Marketing Agency Ranked As Top 20 Web Design Agency

ModFXMedia is proud to share with our readers the recognition of another award!

DesignRush ranks the top Florida Pay Per Click Management Companies that can help you generate quality prospects and turn that into sales.

DesignRush is a B2B marketplace whose platform lists over 9,300 agencies from over 50 different countries connecting brands like ModFXMedia and ranking them on performance and reputation. Out of all of their marketing agencies, we have been awarded a top rank. 

ModFXMedia’s vast collection of skills and services that range from SEO, social media management, branding, online advertising, website design and development, and even video production continue to grow. We are proud of the goals we have met thus far and we are proud of the recognition such as this award from DesignRush! With every step forward that our clients can take as they attract, acquire, and retain new customers through our marketing and advertising efforts, we grow too! 

Thank you to DesignRush for the recognition of ModFXMedia and our amazing employees and thank you to all of our clients for helping make it all happen!

Follow us on Facebook to stay up to date on all things ModFXMedia!

Related: ModFXMedia Ranks As One Of The Top Advertising Agencies In Jacksonville

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IS SEO Worth it For Your Business?

SEO or (Search Engine Optimization) is the formula for getting web pages to rank higher on search engines like Google. The higher you rank on search engines, the more traffic you will receive on your web page. There is a lot of information and research you can do to continuously improve your SEO. You can hire marketing companies or SEO experts to help get you farther along but the question is, is SEO worth it? 

How SEO Works

Search engines like Google have an algorithm they’ve created to filter out pages and rank certain ones higher than others. Over time this algorithm has become more and more complex with thousands of different factors that affect your ranking. 

Here are 3 Main Factors that Search Engines Evaluate:

  • Content: Search engines analyze content of a webpage to determine its relevancy to the search that was conducted. An important part of SEO is creating content that is targeted towards the keywords that search engines’ users are searching for.
  • Links: A web page that has been linked from multiple pages is more likely to be ranked higher. Especially if a high ranking website used your web page link. 
  • Page Format: HTML code is used to create web pages and how that is structured can greatly impact your SEO. You want to use specific keywords that are likely to be searched and on topic. Although, some keywords are oversaturated online and you may struggle to rank simply because of competition. It’s important to do research on what keywords aren’t too competitive to increase your chance. 
    • Your HTML code also determines your crawlability. Crawlability is when a google bot for example, goes to your site and saves your HTML code in a database. The crawler allows you to show up on google’s search engine so it’s important to have crawlability. 

That is the fundamentals of SEO but there are countless things to understand. There are many optimization techniques that can be implemented, SEO tools to utilize and HTML code to learn. 

Is SEO Worth it?

The short answer is absolutely. The whole goal of marketing is to be seen. Therefore, if you rank high on google, it’s more likely someone will buy from you, rather than someone who is on page 8 of their search. Done correctly, you can increase your clientele dramatically. “More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from using Google’s advertising solutions.

SEO not only brings you lots of traffic but it provides better trackable results. Having comprehensive analytics lets you know where you can improve on and what needs to be changed to better perfect your content. SEO is cost effective as well. If you are high ranking, you don’t have to worry about buying that billboard on the freeway or hiring a call center for cold calls. You are getting organic traffic from simply ranking higher. Your brand will be more exposed and you will appear more trustworthy to your consumers when they access your site and see how high you rank on google. 

It’s a win-win. The only issue is how competitive it continues to be as many businesses are looking to get that top spot, just as you are. This is why businesses are hiring marketing companies and SEO experts to help them create this traffic to their site. 

If you’re looking for Search Engine Optimization help for your business click here.

For more information and to stay up to date with us, follow us on Facebook!

Related: Organic Growth In Business

 

 

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ModFXMedia Ranks as One of the Top Advertising Agencies in Jacksonville

ModFXMedia was found to rank in the top percentile of advertising agencies in Jacksonville by Expertise.com. This is the second year in a row that ModFXMedia has been recognized as one of the top advertising agencies in the area. The company received previous recognition in 2020 for being one of the most trusted agencies in the northeast part of Florida and continues their success in serving businesses across the country. 

Best Advertising Agencies Jacksonville

ModFXMedia proudly offers an array of marketing services and expertise in SEO optimization, website development, content development strategy, social media management, branding, and online marketing and advertising. ModFXMedia pushes to elevate your search engine rankings and drive organic and targeted traffic to your business. We work to unpack the big picture in your business and build revenue-generating content and strategies for our clients and their businesses. Our team strives to help our clients attract, acquire and retain customers with increasing growth and revenue.

For more information about ModFXMedia and the services we offer, visit our services page today and learn how we can be your lead-generating machine.

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ModFXMedia Named Top Web Development Company in Jacksonville by Digital.com

ModFXMedia was ranked among the most trusted providers with multiple service offerings and practice areas.

Jacksonville, FL Digital.com, a leading independent review website for small business online tools, products, and services, has announced ModFXMedia among the best web development companies in Jacksonville. The top 15 firms were evaluated based on service offerings, size of the firm, and industry focus. 

ModFXMedia and other high-ranking providers offer a broad range of services to meet the needs of clients as they shift business goals and expand operations. The study assessed large firms with the resources to execute national campaigns and small agencies that can offer quick turnaround and personalized services. It was also critical that these companies cater to clients across various industries, including information technology, retail, business services, healthcare, and medical, and financial services.

Digital.com’s research team conducted a 40-hour assessment of over 101 companies across the city. To access the complete list of best web developers, please visit. 

As a full-service marketing company, ModFXMedia serves to provide clients with the ultimate digital expertise in SEO optimization, content development strategy, website design, and more. ModFXMedia elevates your search engine rankings, helping you achieve the top spot on Google to grow organically. By utilizing social media marketing, we leverage the power of social media to drive organic and targeted traffic to your business to help generate increasing revenues. We create content that reinforces your SEO goals, builds your brand, and helps you exceed your marketing and revenue goals.

To learn more about ModFXMedia, and the services we offer, visit our page

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How Your Business Can Benefit From Using TikTok

Where would the world be without TikTok? Founded in 2016, TikTok’s popularity has overtaken social media, providing tons of content, entertainment, and information for over 800 million monthly users in over 150 global markets. That’s a lot of potential customers for a business. Not to mention all the other added benefits also that come with using the app like:

  • -It will increase brand awareness
  • -You’ll build engaged communities
  • -You’ll have the opportunity to sell more products and services
  • -You’ll get twice as much feedback from customers and audiences
  • -You’ll provide great customer service by engaging with your consumers directly
  • -You can advertise your products and services to your target audiences on a larger scale.

But how can one leverage this opportunity when every business under the moon is trying to do the same?

First, Incorporate TikTok Into Your Marketing Strategy

By incorporating TikTok into your marketing strategy you can triple your customer reach and sales in just a couple months if done correctly. 

Additionally, engagement is exceptionally high on the platform. TikTok beats all other platforms when it comes to engagement. And it’s also really good at keeping people on the app – those who have used it know how addicting it can be! 

And as one of the five most downloaded apps in the world, TikTok provides small businesses with the opportunity to expand their reach, connect with their audience and boost their sales significantly. But, you have to know how to create the right kind of content. You need to build your brand, keep your audience engaged and convince them to buy your products and services without coming off like that’s all you care about. 

That’s the key to successfully marketing your business on the app. You need to create content that doesn’t feel like an ad or like you’re trying to get anything from your viewers. 

I can’t tell you how many times I’ve caught myself watching content on my For You Page and didn’t realize that it was made by a business or promoting a product until it was over. 

So how can your business do the same?

Create Authentic and Interesting Content 

“Be authentic” may sound cliché, but TikTok is the perfect platform to show your business’s personality. But, to create great content that doesn’t feel like an ad, you need to be authentic, creative and interesting.

Unlike Instagram, where a cohesive aesthetic has become the norm, that isn’t necessary for this platform. On TikTok, consumers are increasingly seeking engaging, fun, and authentic content that is relatable and provides value. That means you have to build a platform that is transparent and responsive to evolving trends and consumer interests. You can do this by making videos that support your business’s branding but always make sure to keep it in a creative and modern light. 

How to produce creative content

1. Be Real!

This isn’t exclusive to just the TikTok platform but across all Social Media – authenticity is key! Brands that show off their personality, whether it’s through a ‘meet the team’ video or showing off behind the scenes- these videos will always pique the consumers interest.

2. Get Creative!

Of course, TikTok is one of the more creative-focused Social Media sites. Whether you’re following a trend or trying something new, your audience will engage best when you’re letting your creativity shine through! Stay on top of trends and put a creative twist that showcases your products or services. 

3. Be Entertaining!

This is a combination of the top two points. TikTok’s content ranges from informative to hilarious but they all have one thing in common: they’re entertaining! If you’ve spent any time in the app you’ll know how easy it is to lose a few hours! Watch what the top businesses are doing to attract views and take notes!

4. Try Something New!

If you get stuck on how to be creative and entertaining for your next video- try using new transitions, effects or sounds – the TikTok community really appreciates originality!

Connect With Your Target Audience

TikTok provides small business owners with an opportunity to tap into what content their target audience really wants to see without spending a lot of money in advertising.

 If you can create exciting content consistently, the TikTok algorithm will display your content to more and more people, just like on Instagram. 

Think of the most pressing topics that your audience shows an interest in on other channels dedicated to your niche and then brainstorm content ideas based around those conversations.

Side tip:

Make sure to take the time to engage with your audience and always comment back. This shows that you care about your consumers and this will help create brand loyalty. 

Don’t Forget To Partner with TikTok influencers

TikTok influencers aren’t mainstream celebrities but they are some of the most followed and trusted creators on the internet! And the best thing is, TikTok has influencers for almost every topic imaginable! 

By working with an influencer, you can share your business message with an engaged audience primed for inspiration. 

Side tip:

To find the right influencer for your business, look for creators who are already using your product or services who fit the persona of your customers. Make sure your influencers have the same values and messages that align with what your business stands for. 

Use Hashtags in Your Content

 No matter the type of content you create, be sure to use hashtags. Hashtags on TikTok work just like they do on platforms like Instagram and Twitter. Adding a certain hashtag to a video will make the content discoverable when someone searches for the hashtag. This allows users to join in on trending or relevant conversations using the right hashtags. Just make sure to use hashtags that are relevant to your content and your company. 

Boost Your Business With TikTok Ads 

From improved brand recall and engagement to view rates, TikTok ads featuring creators saw an 83% higher engagement rate versus non-creator ads (12%).

TikTok for Business is a centralized platform for advertisers on TikTok. The platform is great to use because it guides marketers through the whole process of creating ads, setting budgets, reaching the right audience, and analyzing campaign data.

The other great thing about TikTok advertising is that it can be filtered by age, gender, and location to give a businesses a direct pathway to communicate with their target audience(s). 

After setting up an ad campaign, reaching your target audience should be fairly quick and easy. TikTok provides a step-by-step guide for creating ads in TikTok Ads Manager. 

TikTok offers different types of ads: 

– In-feed ads: 

These types of TikTok ads appear as people scroll through their “For You Page” (FYP) and can be up to 60 seconds long. Brands that create this type of TikTok ad can include a call-to-action button that links to a landing page

-Branded hashtags 

This involves doing a hashtag challenge. You ask users to videotape themselves and post it with a defined hashtag. The ads show up at the top of the discovery page. When users click on the hashtags, it leads them to landing pages on TikTok and a collection of other TikToks videos from the same hashtag challenge. 

-Takeover ads

This format replaces the user post someone would normally see when they open the app with either a three-second image or a three to five-second video from a business. The thing is- only one specific advertiser can take over a category each day. The cost for this type of ad is a minimum of $53,000 per day.

-Topview ads

Similar to Takeover ads, Topview ads appear when the app is opened. These ads are videos that last up to 60-seconds and have the sound on. Advertisers can turn a Takeover ad into a TopView by paying the difference. The cost is hefty- advertisers must fork out $65,000 per day but think of all the viewers that will see and click on it.

– Branded effects 

The format will let a business add 2D animated lenses to their views that can be triggered by face and hand movements. The effects are created by TikTok’s in-house creative team. Cost is $45,000 for 30 days.

Is your small business ready to start running TikTok ads? Schedule an appointment with ModFXMedia and let us do the legwork for you! 

TikTok Stats Your Business Should Know

  • -TikTok users feel closer to brands they see on the platform
  • -49% of users said TikTok helped them make purchase decisions
  • -72% of TikTok users find ads on the platform inspiring
  • -Collaborating with TikTok creators can increase ad recall by 27%
  • -Consumers spent around $2.3 billion on TikTok in 2021

Ready to create an effective TikTok strategy for your brand? Keep these TikTok statistics in mind as you begin creating your content so you know exactly who to target and how to go about it. 

How to create a TikTok business account:

So, now that you’ve learned more about TikTok and how it can benefit your small business now it’s time to start creating! Here’s how to create a business account on the platform. 

  • -Go to your profile page.
  • -Open the Settings and Privacy tab in the top right corner.
  • -Tap Manage account.
  • -Under Account control, choose Switch to Business Account.
  • -Choose the category that best describes your account
  • -From there, you can add your business website and email to your profile 

and then you’re ready to roll! 

This is your year!

This is your year! 2022 is a chance for people and businesses to bounce back more than ever and TikTok gives your business the opportunity to be unique, collaborate with influencers, create meaningful efforts, and connect with your audience on a large scale. So what are you waiting for?

Hire a professional!

Are you ready to add TikTok into your SMM strategy for your business but still aren’t quite sure how to go about it? Then you’ll want a team of mega marketing gurus that can help catapult you on the platform! You need ModFXMedia!

At ModFXMedia, we are committed to helping you accomplish your marketing goals! We specialize in Ads and can also help your business implement a guiding strategy that will create cohesiveness across all aspects of your marketing! 
If you’re ready to boost your business just click here to schedule a FREE strategy call with us today!

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How Google Reviews Make a Difference For Your Health Care Business.

When it comes to your medical practice, having a strong online presence and reputation is absolutely necessary to acquire new patients and prevent referral leakage.

Today, there are so many ways that patients can share their feedback, communicate with others, and let you know how you did in caring for their needs with just a click of a button. One of the most critical and widespread forms of reviewing any business is through Google reviews!

How do Google Reviews Work?

Google assists the consumer (or patient) by providing everything they need to make an informed choice with ease. When leaving candid reviews, consumers help other consumers by providing an inside perspective of what the business, product, or service is like. One great review can produce another new patient and one bad review can cost you that new patient. 

Just as Google users consider a restaurant’s star ratings when they’re deciding on where to go for dinner, it’s the same when deciding on which doctor’s office to go to for medical care. 

Side Fact:

90% of consumers read online reviews before visiting a business and 88% of consumers trust online reviews as much as personal recommendations.

How to get more Reviews

If you believe that any of your patients seem happy with your service, request them to leave a positive Google review online. If they feel compelled, they will share their favorable views without any hesitation. Patients can rank your practice from one to five stars, and they also can leave comments. Your objective should be to collect at least a few genuine 5-star Google reviews every week. These positive Google reviews will not only help in improving your online reputation but more importantly – getting more patients to your office!

How to turn Negative Reviews into an Opportunity 

When your medical practice’s staff has been working so hard to provide excellent care for your patients, reading a negative online review can be upsetting to say the— least. However, you can use negative feedback as an opportunity to alert your practice to issues that live in your blind spots. 

What would you rather have?

 A big drop in returning patients with no explanation as to why OR a candid review that tells you what might be causing patient dissatisfaction? 

If a patient was too shy to tell you or your staff about an issue during their visit, they may be emboldened to post about it on a Google review. As much as you don’t want to read Any bad reviews, you can still extract honest patient experience issues and use the bad reviews as improvement opportunities. 

The main goal after reading a negative review for your business should be to improve on patient experience; in doing so, it will limit future negative reviews and build on the positive ones. 

Positive Patient Reviews of Doctors Make Up for the Negative 

Even if your practice accumulates a couple low star reviews, the positive reviews WILL make up for the negative ones. Google reviews for doctors are also a great PR opportunity! By having someone at your business reply to your practices reviews, both <negative and positive> it’s a great way to build goodwill and trust; and shows patients you care about what is being said. 

When you respond empathetically and request to resolve an issue in a private channel, those who are reading a negative review will instantly see your thoughtful and caring reply. This tells potential patients that you and your practice are actively engaged in providing a high quality of care. 

Responding to positive reviews, tells prospective patients that you do care about them having a great experience and that they are not just a number.

Why it’s Not good to have NO Google reviews

When a medical practice is new, it may not have any online patient reviews for its doctors yet. While no reviews mean there are no negative comments to influence consumer opinion, there are also no positive comments – so your practice can be upstaged by a competitor with a 4.7-star rating listed right above yours. 

Get started now by soliciting reviews so you can build a strong online profile on Google.

How Great Reviews Impact Your Local Search Ranking 

When you do a search for a term or phrase that brings local search results, the shortlist of three businesses you see at the top is known as Google’s “local pack.” These are the websites that are relevant to your search and have also garnered high star ratings. 

The top three results will get the most visibility in local SEO (search engine optimization) search. The medical practices that have consistently high star ratings are in the best position to edge out a competitor for Google’s top search results

Hire Experts to help 

Achieving a five-star rating for your business is a huge accomplishment. It takes lots of work and bumps in the road. So, if you’ve had a peek at your medical practice’s Google reviews and know you can do better, our Google experts here at ModFXMedia are here to give your business a boost. With our experience in marketing and google services for doctors and other medical professionals, we’ve grown client’s reviews by 160% or more and can help your business do the same. 
Our team knows how to best handle existing reviews and how to ramp up your online reputation velocity by bringing in more positive ones. Call us today (904)673-7587 or click here for our contact form!

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The Business Website Checklist.

What your business website needs to have in order to succeed!

The great thing about having a website for your business is that it is accessible to anyone, anywhere and anytime.

Keeping your website updated and functioning properly with the latest features can be a time and money consuming process. After being frustrated that your current site isn’t performing the way it should you’ll be confronted with 2 options- either revamp it to make it more effective or recreate it from scratch. 

No matter which option you decide to go with, you’ll definitely want to have this business website checklist to make sure that your new site has what it takes to effectively compete in the online marketplace.

✔️ Calls to Action (CTAs):

No website is going to convert visitors into leads without calls to action (CTAs). 

CTAs take the form of a button or hyperlink with text prompting a specific action. They should appear in intuitive places on your site, like above the fold line or at the bottom. You can place it at the top right corner or across your banner image on the homepage. 

The idea behind a CTA is to catch a person’s attention with something exciting! A successful CTA button can vary in size and style, but always results in a conversion of some sort. The CTA is foundational for the success of any marketing initiative because it gives you the chance to motivate a visitor to take the leap towards becoming a customer or client.

Here’s a list of the typical call to action phrases you could use when designing your website:

  • Sign-Up
  • Register Here
  • Subscribe 
  • Try it Now
  • Buy Now
  • Order 
  • Download Here
  • Click here for…
  • Add to cart
  • Free trial

Get this one right….

✔️ Landing Pages:

A landing page is a single webpage that serves a single purpose—usually to drive conversions. Unlike your homepage, which might list all the services your business offers, a landing page encourages users to take one, specific action. They’re useful for directing visitors to content or actions that you want them to see.

Make sure when designing your landing page that you keep the layout simple. A good landing page design is minimalistic and attractive. To avoid sidetracking people with too many visual elements, use a clean, simple design with plenty of white space that keeps people on your product and call to action. 

Choose a big font to make it easy for visitors to read and understand what your landing page is all about, and have well-structured content to increase the conversion rate.

⭐️Remember, every detail matters, as it has an impact on the visitor. The simpler and neater a landing page, the better the chance it will convert users into leads.

Lastly, when designing your landing page make sure to add all the trust signals, marks and badges you can to show visitors that your offer and brand are reliable.

Examples of trust signals you could add:

  • Show renowned brands you’ve worked with
  • Show endorsements and recognitions you’ve received 
  • Show groups and coalitions you’re a member of.
  • Testimonials (Testimonials are considered a classic trust signal that reassures visitors)

All of these stamps of approval will give your customers more confidence in your brand.

Next up….

✔️ Great Images:

When it comes to designing your website, your goal is to make a great first impression on customers. 

So much of what we respond to nowadays is image-based- we’ve all heard the saying ‘a picture is worth a thousand words’; and as cliche that saying is, it’s true! 

When designing your website you need to have great images to compete. Your website represents your brand, service or products so don’t just add a bunch of stock images. Your best bet is to add as many high quality, professional images of your facilities, products, processes, and your team.

Hiring a professional photographer will ensure that your products and services look high quality. Using low quality, unprofessional photos on your website will communicate the same about your organization and the products and services you offer. 

So in the end when it comes to either hiring a professional for your website photos or adding a bunch of stock or camera photos- always choose to go Pro! 

Let’s not forget about….

✔️Mobile-Responsiveness:

It’s 2022. You need to make sure your website is mobile-responsive.

Responsive web design refers to a design strategy that creates websites that work well for mobile, tablet, and desktop devices. In a nutshell, if your site isn’t mobile-friendly then you’re missing out on a ton of traffic!

When adding a mobile-responsive design, make sure you think of touchscreens. Mobile devices (phones and tablets) are equipped with touchscreens along with a good amount of laptops; so you need to make sure your website offers some touchscreen and keyboard functions. Naturally, a responsive website will have to calibrate itself for being accessed via touchscreens. 

So how do you design your website to be touchscreen responsive? 

For example, let’s say there is a drop-down menu on the homepage you can

  • On desktop view, each menu item must be large enough so that it can be pressed with a fingertip of a touchscreen.
  • On mobile screens, smaller elements like buttons should also be easier to detect and select.

Other ways you can design your website to be mobile responsive are:

1)Choose a mobile-responsive theme or template

2)Change button size and placement

3)Space out your links

4)Use a large and readable font

5)Optimize Image Size

This one’s important!…

✔️ Fast Load Times:

If your site takes too long to load your design won’t be effective. In fact, most mobile users expect a website to load in less than four seconds. I know, we’re so spoiled nowadays! 

It’s also important to keep in mind that a slower loading website can affect your SEO, not to mention that Google penalizes websites with a low page load speed. 

More importantly, customers or visitors will stop returning to your website and new customers will simply just bounce (meaning the visitor will just leave right away) when your website page takes too long to render. This will result in the loss of potential customers and revenue for your business. That’s not good!

To keep load times fast when designing your website you can try: 

  •  enabling browser caching
  • optimize your images and CSS 
  • control when the external Javascript files load.

You can’t leave this one out!…

✔️ Blog:

A good website without a blog isn’t going to do well. Why? Because content is one of the main ways to drive organic traffic from search engines to your website.

Keep in mind, it’s not enough just to have a business blog on your website, it should address the specific problems, challenges, and stages in the buyer’s journey that your ideal clients are experiencing.

If you produce enough informative and engaging articles then you will also find that other sites may choose to link to it, thus expanding your reach with no extra effort. And if a reader likes a particular blog piece, they may choose to share it on social media channels, expanding that reach even further!!

5 more reasons why adding a blog to your website it important:

1)It drives traffic to your website

2)It increase your SEO/ SERP position and puts your business as                     the leader in your industry

3)It allows you to develop better customer relationships

4)It creates content for your social media profiles.

5)It generates leads!

The IMPORTANT factor!…

✔️ SEO-Friendly:

Your website should also be SEO-friendly. SEO (search engine optimization) is another critical factor in getting your website ranked by search engines and appearing in organic search results for your desired search terms.

Whether faced with a redesign or building your website from scratch, SEO should always play a major role in your strategic approach as it’s one of the most essential marketing channels for acquiring customers. 

A few ways to help build your website SEO: 

  • Analyze all of your website data and do that regularly.
  • Conduct a thorough keyword research.
  • Produce great content (look to see what your top competitors are posting)
  • Optimize for on-page SEO. 
  • Optimize for off-page SEO. 
  • Optimize the website for mobile. 
  • Speed up the pages
  • Get quality backlinks

What is the ultimate goal?

By having one of those top spots we talked about in search engines, it will improve your business’ lead generation and makes it easier to sell products/services when people trust your brand. 

So in the end, when you decide to revamp or redesign your website, you need to make sure you add all the ‘good stuff’  we talked about above so your website will read, look and run perfectly! Because in the end, we all know what the ultimate goal is- Gaining more consistent customers which in turn will make your business more successful!

ModFXMedia builds Websites that bring results!

We are in a time where there’s lots of competition out there. Having a website that gets things done is a huge deal. Let us help you build your empire and establish your dominance on the web. As we’ve established, it’s not enough to just build your wesbite: You need to have great CTA’s, a good directing landing page, eye-catching professional photos and videos, fast loading times, an informative blog and SEO with a purpose! 

Doing all of that on top of running your business can turn into a full time job in itself which is why hiring a professional marketing agency is your best bet. At ModFXMedia, we’ve helped countless businesses get to the top and we can help you too. Based out of Jacksonville, Fl., we work with local businesses and businesses that stretch all over the US. 
Engage with us on a strategy to get you a website that does the work for you! Contact us today for a quote or call us directly at- (904)-673-7587

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Why hiring a professional SEO agency for your business is Money Well Spent!

SEO, this term is short but it can have so much impact on your website and business. You can either improve your website or cripple it, all depending on your SEO strategy and how you utilize it. With so much information available online, it can be hard for a business to stand out and be seen by potential customers; and let’s face it, traditional marketing tactics just can’t cut it alone anymore. That’s why hiring a professional marketing agency with SEO as one of their top services is money very well spent!

But, we’re getting ahead of ourselves here.

First…

What is SEO?

SEO stands for search engine optimization and is the process by which strategies, techniques, and tactics increase a website’s traffic through gaining a high ranking in the search results page of a search engine such as Google. Basically, in layman’s terms, SEO makes your site more visible on search engines. 

You can improve SEO through the strategies and techniques of keyword searches, page optimization, meta descriptions, content marketing strategies, and link-building both internally and externally. The higher your rank, the more likely you are to attract users to your website. 

SEO has changed!

Many people understand the basic principles of SEO, but a lot has changed in the last decade. 

The SEO that we know today is Not the same SEO that we knew and loved (or hated) 10 years ago. That’s why SEO is something that a business owner should turn to a professional marketing agency for. Because let’s be honest, these professionals are always continuing to define, and redefine the best SEO practices out there, and that means better business in the end for Your Business!

Why SEO is so important anyways?

Whether you’re a large business or a small local business, better ranking surely increases the authenticity of your business. 

With so many different digital marketing tactics out there, great SEO is the one that will make your business really stand out.. and we mean Literally!.

When you update your website, or post a blog or an ad on google, you’re targeting people who are already interested in your content with the goal in mind of having greater visits, clicks, and shares. But, data shows that web visitors think the first few websites at the top of the SERPs (search engine results pages) are the most authentic businesses in that industry. Basically, having great SEO is a psychological game that gives your business the advantage. But, being on top may become quite difficult if you have enormous competitors and you don’t know all the ins and outs of great SEO.

Does every business use SEO?

No, but every business absolutely needs to!

Majority of businesses of all sizes likely already use SEO to some extent. 

Some business owners try to learn SEO as they go or figure they don’t need to invest in a SEO professional.

Why Hiring a Professional Agency to run your SEO is Money WELL Spent!

Rank Higher On Google

An SEO agency can thoroughly optimise your website for search engines on your behalf. Running a business is time consuming. Hiring a professional will give you back the time in the day you need to run your business instead of worrying about the aspects you’re not 100% familiar with.

Get More Website clicks

Since a professional SEO agency knows all the ins and outs they’ll know how to get you more clicks. The more people that see and click on your website the more chance you’ll have at making more sales! And the icing on the cake is more clicks leads to higher search engine rankings.

You can focus on your business

When you hire a professional you get more time to focus on what you do best; running your business! If you don’t have time to continually learn the latest SEO techniques and implement them correctly, you’ll just wind up hurting your business in the long run.

You’ll become the Trust Worthy business in your niche.

Remember when we talked about earlier how people trust the businesses that rank the highest on google? Well, hiring a professional agency can help you establish that trust with your target audience.

You’ll have more Brand Awareness!

If your site is optimized for search engines, more people will see your business name and brand, whether they click through to your site or not. This will increase brand awareness, making purchases more likely.

A SEO Agency Will Bring You Targeted Traffic

Lots of traffic that is not targeted won’t be much use for sales. You need targeted traffic to reach people who actually have an interest in your products or services so you can lead them through the sales funnel. An SEO agency will make sure that you are ranking for relevant keywords to your website. This way, you only get relevant traffic from people searching for that keyword or term.

So as you can see there are LOTS of reasons why you should hire a professional agency to do your SEO!

SEO services can take your business to the next level. It’s the most effective way to reach your audience, increase brand awareness, and boost your visibility in search results. Plus, the results can last for years.

Your competitors are already using SEO to drive traffic and sales. What are you waiting for? 

At ModFxMedia we elevate your search engine rankings to create an optimized experience for your customers enabling you to reach the top spot on Google to grow organically. Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business. We create measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business. 

So, could you do SEO on your own? Yes, but why would you want to after reading all these Pro’s. In the end it’s definitely money Very Well Spent! 
To learn more about how the professionals at ModFXMedia can help you with your SEO strategy contact us today!

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