In today’s digital age, social media platforms have become powerful tools for businesses to connect with their target audience and attract new clients. One platform that has experienced tremendous growth and popularity is TikTok. Initially known for its entertaining and creative content, TikTok has evolved into a platform that can also be utilized for professional purposes, including medical practice marketing. In this blog post, we will explore how using TikTok can benefit your medical practice and how ModFXMedia, a leading medical digital marketing agency, can assist you in leveraging this platform to gain more clients.

I. TikTok: A Powerful Platform for Medical Practice Marketing

Engaging and Growing Your Audience

TikTok has a massive user base, with millions of active users worldwide. By creating informative and engaging content, you can reach a wider audience and raise awareness about your medical practice.

Building Trust and Credibility

TikTok allows you to showcase your expertise and educate viewers about various medical topics. By sharing valuable information, you can establish yourself as a trusted authority in your field, gaining credibility and attracting potential clients.

Humanizing Your Practice

TikTok’s casual and authentic nature allows you to humanize your medical practice. By sharing behind-the-scenes moments, patient success stories, and introducing your team, you can create a personal connection with your audience, making them more likely to choose your practice.

Leveraging Trends and Challenges

TikTok is known for its viral challenges and trends. By participating in relevant healthcare challenges or incorporating trending sounds and effects into your content, you can increase your visibility and engage with a broader audience.

II. ModFXMedia: Medical Digital Marketing Experts

Targeted Strategy and Content Creation

ModFXMedia specializes in medical digital marketing and understands the unique needs of healthcare professionals. Our team can develop a customized strategy and create compelling TikTok content that aligns with your medical practice’s goals and target audience.

Professional Video Creation

Creating high-quality videos is 

essential for capturing the attention of TikTok users. At ModFXMedia, we have the expertise and resources to produce professional videos that showcase your practice and provide valuable information in an engaging manner.

Trend Analysis and Optimization

Staying up to date with the latest TikTok trends is crucial for maximizing your reach. ModFXMedia keeps a close eye on emerging trends and utilizes data-driven insights to optimize your TikTok content for better visibility and engagement.

Community Management and Engagement

Building an active and engaged community on TikTok requires consistent interaction and response to comments and messages. The ModFXMedia team can handle community management on your behalf, ensuring that your practice’s TikTok presence is nurtured and responsive.

III. How ModFXMedia Can Help You Utilize TikTok for Your Medical Practice

Comprehensive Marketing Strategy

ModFXMedia takes a holistic approach to medical digital marketing. We can develop a comprehensive strategy that incorporates TikTok along with other social media platforms, ensuring a cohesive and effective online presence for your practice.

Targeted Campaigns and Advertising

At ModFXMedia, we can run targeted advertising campaigns on TikTok, reaching potential clients who match your desired demographics and interests. This can significantly boost your visibility and attract new patients to your practice.

Analytics and Performance Tracking

Understanding the effectiveness of your TikTok marketing efforts is essential. At ModFXMedia, we can provide detailed analytics and performance tracking, allowing you to measure the success of your campaigns and make data-driven decisions for future optimizations.

The Takeaway

Incorporating TikTok into your medical practice’s digital marketing strategy can be a game-changer when it comes to attracting new clients. By leveraging the expertise of ModFXMedia, you can navigate the world of TikTok with confidence. 

Our tailored approach, creative content creation, and data-driven strategies will help your medical practice gain more clients and establish a strong online presence. 

Embrace the power of TikTok, and watch your practice thrive in the digital era. Click Here to schedule your FREE strategy call with us and get a quote.

For more medical digital marketing tips, follow ModFXMedia on FB & Instagram!

Check out another one of our blogs on a step by step guide and advice on “How to Incorporate Tik-Tok into your marketing strategy”

How do you manage your practice’s Tik-Tok account? Share your experience with us in the comments section below!

Successful Search Engine Optimization (SEO) requires finding your niche and making it more visible to an audience looking for you online. It is valuable whether you are a blogger, an e-commerce shop, business professional, or medical practice.

Implementing SEO strategically will have a positive impact on the visibility and patient volume of your medical practice. Since all physicians are in such a competitive field, they stand to gain a huge advantage by applying search engine optimization to their website in order to help them stand out.

What is SEO?

SEO stands for “Search Engine Optimization.” The practice of SEO is the practice of employing a methodical approach to increasing your web page’s ranking on internet search engine results. Although SEO involves many tactics and approaches, one important pillar involves analyzing common searched-for keywords and phrases and building the website’s architecture around them to maximize their effect.

Through well-implemented SEO, you can promote your medical practice to achieve the top web page in search engines like:

• –Google
• –Bing
• –Yahoo
• –DuckDuckGo

Why Is SEO Important for Physicians?

SEO is important to physicians for 4 distinct reasons.

• –It can help you rank at the top of the page
• –It increases virtual foot traffic
• –It makes information and services easily available
• –It provides a better patient experience

75.1% of people click the top three results of a Google Search according to recent study. An increase in virtual foot traffic means a potential increase in real-world clients. An SEO-driven page highlights your skillset and expertise to a wider audience.

When health care is involved, patient emotion and anxiety often increase. A well-designed web page can help alleviate that anxiety by providing information quickly and easily, positioning your physician brand as knowledgeable and trustworthy.

Besides boosting your search result rankings, there are a number of other ways that your web presence can be optimized which results in a higher quality patient experience. This includes:

Targeted Leads

When patients search for a doctor online, millions of results will come up. However, when patients add keywords, such as specialty and location, the choices drop sharply. Having a strong SEO strategy will put your site in front of patients who are looking for exactly what you have to offer. 

Lower Costs

SEO is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). 

SEO has ongoing long-term results, such as constantly increasing traffic to your website and increasing brand awareness. Using the many strategies that SEO has to offer, you will be able to market your practices’ products and services to the patients that need them most. 

Build Authority

Trust is essential for any healthcare practice to lead patients further down the patient journey. Search engine rankings are determined by the number of people visiting a website and how they react, such as time spent on the site or if they immediately “bounced” back to the search engine results. Therefore, a website that ranks higher on search engines is seen as more trustworthy than one that ranks deep in the search results.

How Can ModFXMedia Help?

ModFXMedia can help provide SEO services specifically geared toward medical practices, including a full suite of features designed to enhance your patient experience. Those features can include:

• –Medical Website Design & Management
• –Medical & Healthcare SEO
• –Google Advertising
• –Reputation & Review Management
• –Social Media Management
• –Healthcare Content Marketing
• –Creative Medical Brand Messaging

We can help you build and manage an effective website that ranks highly in browser search results, drawing new patients into your practice. ModFXMedia is able to take that increased visibility one step further by helping you manage your social media marketing campaigns, and making sure that positive patient reviews are prominently displayed in search results.

Amplify Your Practice with Proven SEO

Practices aspire to dominate their local market and be at the top of Google. 

ModFXMedia works closely with each provider to determine your practice’s niche and areas of opportunity and then promotes your expertise to an audience that is trying to find your services. 

With our proven experience executing medical SEO strategies, your website will receive a boost in website traffic, which will result in new patient visits and an increase in revenue.

Are you ready to boost your medical practices SEO strategy? Contact ModFXMedia for an SEO consultation today!

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Email marketing and social media are two of the most powerful marketing tools for expanding your audience, building your brand, and in turn, growing your practice.  The two strategies are best when you use them in conjunction to increase the reach of your content.

Companies that integrate email with social media marketing can build customer loyalty and generate brand recognition.

How to use social media without violating HIPAA

You as a healthcare providers must be careful about how you use social media in order to avoid violating HIPAA by exposing a patient’s protected health information (PHI-protected health information). 

There are a number of limitations that covered entities must consider.

So, it’s vital to know what you can—and cannot—say on social media in a HIPAA compliant manner.

Adhere to the following guidelines when using social media to avoid a HIPAA violation:

• Understand what information constitutes PHI 
• Never post any information that can be interpreted PHI
• Do not disclose if a patient received or intends to receive any services
• Do not share or allude to any specific or unique medical cases
• Use broad terms that address “all patients” and avoid addressing individuals or their situations
• Do not diagnose or describe any prognoses, symptoms or courses of treatment publicly
• Use HIPAA compliant email to contact patients (or potential patients) directly—do NOT send messages to patients either privately or publicly via a social media platform.

To keep it simple: If a patient can be identified, don’t say it on social media!

Thankfully, there is plenty you CAN say online. Here are some HIPAA-friendly types of posts you can integrate into your content:

• Share updates or news about your practice
• Educate the public about popular or timely health topics

• Share health and wellness tips
• Support other local businesses and partners
• Promote events related to your practice

The benefits of social media

Don’t let all the Hippa rules deter you from having a good social media strategy! 

More and more people around the globe are using social media. In fact, when it comes to health care, social networks play an important role in everything from information gathering to connecting with people going through similar experiences. 

Consider the following: 

• 80% of internet users search for health information, and almost 50% would like information about a specific doctor.
• 60% of consumers say they trust doctors’ social media posts.
• More than 75% of Americans use social media to research their health symptoms.

As social media is becoming more integrated into our daily lives, it unveils countless opportunities for medical businesses that are looking to reach out to their target audience.

How to use email marketing without violating HIPAA

The HIPAA Privacy Rule regulates how PHI can be used for marketing. In general, HIPAA requires written authorization before a covered entity can use PHI for marketing purposes.

However, there are many types of communication that HIPAA does not consider marketing.  

After all, HIPAA is not intended to restrict providers’ ability to communicate about goods and services that are essential for quality healthcare.

Also, HIPAA doesn’t imply that doctors cannot market to clients—simply that in some instances patient authorization is required.

Also, remember that all marketing emails, including for healthcare purposes, must abide by the CAN SPAM Act as well.

The benefits of email marketing

Email marketing is also a great way to grow your business.  The average open rate for healthcare emails is 19.7% with a 2.7% click-through rate, which is above the average for all industries. This goes to show that patients do indeed engage with healthcare emails.

Healthcare email marketing can benefit your practice in many ways.  Just check out some of the examples we listed below.

Owning your contacts

There is one major difference between your email subscribers and your social media connections—you don’t own your social media audience.

You might have thousands of followers on Twitter or fans on Facebook, but if you don’t have their email addresses, you could wake up one morning to find that your Facebook business account was deleted. Those people that you worked so hard to find will be gone forever.

The best thing to do is to gain control of your social media audience by converting them into email subscribers.

Stay top of mind

The main goal of your medical practice is to keep people healthy, but you also want to maintain patient relationships for when they need you.  

Engaging with patients via email marketing can make sure that you’re their first pick when they need treatment.

Build long-lasting relationships

Email marketing is the best digital marketing channel for healthcare providers to build long-lasting relationships because it gives you a direct line of communication with your patients. When you see them, you build a rapport that makes them feel comfortable. Email lets you extend that trust throughout the year.

How email marketing and social media can work together

Social media marketing is great for reaching new people and email marketing is an effective way to convert followers into patients.

Acquisition strategies often rely on online reviews, advertising, promotions, as well as social media to get new patients. When you get that new patient, you work hard to win their trust and deliver a positive experience, which can be enhanced with an effective email marketing strategy.

The effect of both email marketing and social media will be amplified if you use them together in a coordinated manner.  We provide some ideas below.

Build a stronger, cohesive brand

It is important to maintain brand consistency across all communication platforms.  

Brand integrity implies that a company is trustworthy and pays attention to detail.

This means having everyone on your team involved in marketing communicate with each other to make sure they strike a similar tone on social media and in your email marketing.

If you are able to sync up the language, you will build more effective branding.

Include links to your social media pages in your email updates

Your email marketing and social media efforts can work together to grow your subscribers, attract a bigger audience, and increase the exposure of your content.

Email marketing can increase your engagement on social media by reminding subscribers that your brand has an active social community.

• Put links in your social media posts and also in your email updates so that subscribing to your profiles is a one-click decision.

Leverage social media to increase email marketing subscribers

Many of your followers on Facebook, Instagram, or Twitter are either current patients or potential patients who want to hear from you.  Add a link to a signup landing page on your various profiles so they can start receiving your email updates.

PS: Remember that your signup landing page must be HIPAA compliant too!

You can also encourage social media followers to sign up for your mailing lists by reminding them what kind of content you share or promotions you offer to inspire them to join.

Wondering about what kind of information patients are looking for?  Get started here: 

How to Write an Effective Healthcare Email Newsletter.

When people opt-in to your email list, your business then has a more direct and effective way of communicating with them than on social media.

Also, since they opted in, you are not limited in the types of email marketing you can send to patients, as we explained above.

Recycle your content

It’s pretty easy to recycle content between email and social media marketing channels.

For example, if you maintain a blog for your practice, you want to make sure your patients know when you post new content.

A great way to spread the word is with an email newsletter containing a roundup of recent stories or articles you have published, and you can also share your articles via social media.

As another example, if you use a Twitter thread or a Facebook post  to explain something to your audience, the next time you send an email campaign, try linking to that social media posy instead of writing new content. Once again, this will nudge subscribers to follow you on social media.

This tactic works in the other direction, too. If you tell an in-depth story in an email update you can also recycle it for Twitter or Facebook.  

If it’s too long for a tweet, separate it into multiple tweets, and tell people how they can receive more useful information from you by joining your email list.

Take advantage of social media email digests

Another idea is joining social media groups that are relevant to your practice and post useful content there.

For example, pick a popular group in your medical field on LinkedIn and start participating.  

If you add useful insight, potential patients might start following your own social media accounts or join your email list.

Conclusion

The most successful brands are able to integrate all branches of their marketing together to create an amazing customer experience.  

Are you ready to take the next step and expand your medical organization’s social media or email marketing footprint? Our award-winning digital marketing team at ModFXMedia is standing by to show you how you can do just that. Contact us today to schedule your discovery session.
🔸️Why you’re here, read how your Medical practice Can Make 30K in just 30 Days! We share with you our 10 important Key Factors that we have personally used to help other practices accomplish this!

Does your Medical practice use social media? It’s a reliable way to reach, educate, communicate, and draw in new clientele. However, if your business falls into the health and medical care category, you must follow HIPAA social media rules for all online actions. These rules outline what you can and cannot share, say, or post on both business and personal pages of the establishment and all staff.

Unfortunately, many private facilities shy away from any form of social media engagement due to fear of violating HIPAA rules. This leaves these businesses missing out on valuable audiences that are not only listening, but looking for them online.

Consider the following: 

• – 80% of internet users search for health information, and almost 50% would like information about a specific doctor.
• – 60% of consumers say they trust doctors’ social media posts.
• – More than 75% of Americans use social media to research their health symptoms.

Do you run or work for a business in the health care sector and are ready to take your visibility online? Follow along to discover how to be HIPAA compliant on social media and what this looks like for your pages.

HIPAA and Social Media

When it comes to health care, social networks play an important role in everything from information gathering, to connecting with people going through similar experiences. 

The Health Insurance Portability and Accountability Act (HIPAA) established in 1996 works to protect the privacy and health information of patients to ensure complete confidentiality. This act came into play long before the introduction of social media but clearly impacts what health institutions can and cannot share online.

When in breach of the HIPAA social media guidelines, violators face lofty penalties which could include a fine or even loss of license. For this reason, the importance of HIPAA compliance on social media is crucial for both the institution and patients alike.

HIPAA outlines that any and all PHI must be kept off of social media platforms unless express permission has been granted by the patient.

What Is PHI?

In order to follow the HIPAA social media rules and maintain compliance, individuals must first understand what’s classified as PHI.

PHI stands for personal health information. This includes all information about a patient, their care, and any details that could expose their identity.

This includes but is not limited to:

— Names, including nicknames social media handles

— Address or location hints

— Dates such as birthdate, appointment dates, treatment duration dates

— Phone or fax number

— Email address

— Web URLs or social media links

— Social security number and any other account numbers

— Medical record or health plan number

— Photographs and scans

— Vehicle description or number plates

— Fingerprints, retinal scans, or voice recordings

— Anything that could give hints regarding the patient’s identity

The only time in which any of this information can be shared on social media pages is when a patient has given express written permission. However, the patient must have a clear understanding of exactly how the information will be used and the purpose of sharing their details.

A signed agreement including clear indications of how the information will be used must then remain on file. This is essential to confirm the patient’s willingness to participate. Verbal agreements are not sufficient permission. Lack of physical proof of permission may result in HIPAA violations.

What’s Not Allowed

So what does this look like for your online sharing? The PHI information outlined above must not be divulged in any way, shape, or form on a digital platform for all health and medical field professions. This includes all posts, comments, replies, or online messaging.

Posts:

A medical business account and any associated personal accounts may not share any photographs of the patients, details of their treatment, or any other PHI indicators (without a signed agreement that is kept on file).

Even if you do not mention the patient’s name or demographics, giving a detailed description of their condition, the treatment, and even the results could expose the identity of the individual and breach their privacy rights. Even if the patient has shared their story on their own page, you must gain express permission before sharing any details.

You also cannot repost anything they have posted on their account, as this would give direct reference to the individual.

▪️This applies to any posts on social media, as well as blogs, forums, and any other online platforms.

Comments

A simple mistake that could breach HIPAA compliance on social media is the acknowledgment or disclosure of information in comments. These comments could be either on your own post or another user’s social media account.

Even if the information is available elsewhere, the business is not permitted to disclose details. This includes stating that they treated that particular case, when it happened, and mentioning who was involved.

▪️This applies to news posts, patient posts, other medical professionals, and any other online resources.

Replies

Businesses are encouraged to respond to comments on both social media platforms and sites such as Google My Business. Responding to comments and reviews is a great way to build relationships and boost engagement for your establishment.

Unfortunately, a HIPAA violation can occur when replies reveal too much information. This can include calling the reviewer by name, making reference to their treatment, or even defending the actions of the clinic by explaining the details of a situation.

Seeing as it is human nature to defend or acknowledge details, responding to feedback can be a difficult area in the healthcare profession. If you are ever unsure about what you can and cannot communicate in a reply, it’s always best to offer less.

If a comment has asked questions or stated information that you cannot safely reply to, you can always leave a comment stating that privacy laws do not permit you to disclose certain information, and where they can contact you if they have any concerns.

Online Messaging

Online messaging platforms have made group messaging and communication easier than ever. However, if you choose to use these online messaging platforms for work applications, there are guidelines you will need to follow.Just follow the same guidelines we mentioned above in ‘replies’. 

When online messaging, you are not permitted to share any PHI in direct messages or private chats. As per HIPAA, this applies to any online and offline conversations with individuals who are not privileged to the information.

Furthermore, any online conversations with other staff members or practitioners may not disclose PHI or reveal details. Because these conversations are now part of the digital cloud of social media, the conversations run the risk of being exposed.

Also, when discussing specifics of a patient, treatment, or in-office situation, all conversations should be private and offline.

What Is Allowed

While these social media rules may feel limiting, there are still several post formats and engagements you can partake in. 

Just like any other business, health care accounts are still encouraged to engage with individuals online. Your practice can do this by offering helpful information and insights with their posts, comments, and replies.

Content ideas that you can post about on social media 

• -Share mental health tips that may help your specific client-base

• -Link to new research related to your specialty

• -Share inspirational or motivational quotes

• -Let clients know about upcoming events your practice will be hosting or participating in, that will be open to the public.

• -Brag about any awards your practice has received.

• -Let clients get to know you better with staff bios and photos

• -Offer discounts or special offers.

• -Promote posts from your website’s blog

• -Announce new business partnerships

• -Post your reviews anonymously 

You Can Post With Compliance

Without disclosing information, there are several posts that you are permitted to share online. Any patient-generic information or advice that could benefit your patients may be posted on both social media and blogs.

This could include tips and advice about health conditions or even research articles about a relevant concern. The key to these information pieces is not referencing actual cases. As long as you do not mention your own experiences with treating clients or the cases you have observed, you will not be in breach of any social media rules.

You may also share information about events you will be taking part in. This could include upcoming specials, promotions, or celebrations. You can even brag about accomplishments such as receiving a business award or specialist certificates.

Many practices find it beneficial to introduce their staff and practitioners online with a brief bio and photograph. This encourages familiarity for clients who wish to seek treatment from your facility and serves as a business promotion for lead generation.

You Can Respond to Reviews

Reviews have become as valuable as a personal recommendation for potential clients. How you respond to your reviews could make or break your growth. Of course, as discussed above, even information revealed in reviews does not permit you to share PHI.

When responding to both positive and negative reviews, the safest options for HIPAA compliance include:

Thanking the reviewer for their feedback:

-Ask the reviewer to contact your office for questions, clarification, or to resolve problems. 

-You can also offer a solution to problems via an in-person consultation or a free appointment.

Responding ensures your audience that you care about the client’s concerns. They will see that you value feedback and that your office takes measures to provide the best possible service and experience.

You Can Engage in Conversation

When you are online with a business account, you are representing the views of your establishment with every interaction. This means the posts you like, comments you leave, and shares you save are all reflecting on your business.

It is important to consider all online actions and understand what messages they will send to consumers. This is applicable for any industry but especially true in the health sector.

You can reply directly to comments on your posts, but make sure to do so without mentioning names or disclosing information. 

You can also comment on posts by other professionals and even share their posts on your own page with appropriate credit.

If your posts follow HIPAA social media guidelines, your practice has the opportunity to grow considerably. Just remember, if you wish to share photos of events and celebrations, make sure that all individuals who appear in the content sign a release form.

Benefits of social media for your practice

As we all know, the majority of individuals partake in social media, which means that people are likely to look up your organization on these platforms. 

It can also increase your patient volumes, help you control the accuracy of health-related information available online, strengthen your relationships with current patients, and broaden your exposure to potential patients. 

Another perk is that patients are able to easily find your office online, view any information that you post, read online reviews left by other patients and be kept up-to-date on any changes to office hours, personnel, or protocols. 

In a nutshell, using social media platforms will enable you to promote your business easier and faster than just word of mouth and traditional advertising. 

HIPAA Compliance on Social Media Conclusion

Think of social media as your digital bedside manner – and gain a competitive edge for your medical practice. When used correctly, social media can take a medical practice to the next level by utilizing the existing platforms to reach current and potential patients already accessing social media daily. So don’t shy away from posting! 

Now that you understand the purpose of HIPAA social media rules and guidelines, you can ensure your social media activity is never in breach. From understanding what you may and may not share, you can rest assured that your business will never face fines or license suspensions due to your online presence.

Are you ready to take the next step and expand your medical organization’s social media footprint? Our award-winning digital marketing team at ModFXMedia is standing by to show you how you can do just that. Contact us today to schedule your discovery session.

 🔸CHECK THIS OUT! Why you’re here, read how your Medical practice can Make 30K in just 30 Days! We share with you our 10 important Key Factors that we have personally used to help other practices accomplish this!

Marketing is continuously shifting and evolving; and in the past decade, marketing has significantly shifted toward the digital landscape. One of the most important things for a successful marketing experience today is knowing your target audience in digital marketing. 

Digital Marketing:

Digital marketing offers businesses more ways to target unique and specific audiences and demographics than traditional media. 

While traditional methods focus on reaching broad audiences and large volumes of people, digital marketing is able to be much more refined to target a specific audience that is interested in and searching for your product/service.

Since moving from traditional to digital marketing, brands are able to target consumers on a multitude of levels, from the basics which are: age, location, job and education level. To lifestyle segmentation which are: preferences, hobbies, wants, needs, likes and dislikes. 

Overall, digital marketing changed the game and gave businesses an easier and faster way to reach a specific audience on a digital platform. 

Why is it important to know who your Target Audience is?

Targeted marketing develops an understanding of a consumer’s behavior. And knowing and understanding your target audience is one of the most important things when it comes to marketing and digital marketing. 

Knowing who your target audience is, will guide your campaigns specifically to people who are interested or potentially interested in the products or services offered by your company. And understanding the interests and behavior of customers and potential customers will allow your business to better target them.

The more accurate a target audience is, the better your company can advertise and market to this population which can help you experience more conversions. 

That’s why it’s so important to know how to find your target audience, otherwise you’ll just be wasting time, resources and money by targeting everyone.  

Defining your Target Audience:

A business must first understand what a target audience is before it can determine its own target audience. 

A target audience is a business’s end consumer—whoever is interested in a company’s products or services. 

Things like: Demographics, interests, lifecycles and even geolocations define the target audience. 

In a nutshell, these are the individuals with the highest chance for conversion. 

In order for businesses to improve customer lifetime value and conversion rates, they need to be able to define and target specific audiences so they know where to concentrate their sales and marketing efforts. 

This process will involve some guesswork, but for the most part it’s based on the analysis of several specific factors that inform which audience is the best fit. Those factors include:

Audience demographics: 

Characteristics such as gender and age often play a key role in determining the likelihood of a prospect to make a purchase.

Audience income: 

Income can be an important qualifier for conversion. If you’re a B2B (Business to Business) marketer, assessing your audience’s average income means determining how much revenue a company generates and whether it aligns with what you are selling. 

For B2C (Business to Consumer) marketers, you can use income-based audience targeting which focuses on individual and household income data.

Audience location: 

Some prospects may never make a purchase from you simply because you are too far away to serve their area. That’s why it’s important to establish your marketing audience based on geographic location when working with online marketing channels. 

Audience psychographics: 

Psychographics refer to characteristics of studying consumers based on psychological characteristics (understanding the consumer’s emotions and values) and traits such as: values, desires, goals, interests, and lifestyle choices. By understanding this, you can market more accurately.

What else should you research?

You can also use the following questions to further help you define and research your target audience(s):

• –Which social media sites does your target audience use the most?
• –What type of audience follows my competitors?
• –What posts topics do my competitors follow and react to the most?
• –What issues are solved by your products or services that your target audience can rely on?

Knowing Your Target Audience on Different Platforms

Every digital platform has different uses, audiences, and purposes and therefore must receive unique marketing materials and processes. 

That’s why understanding a target audience in terms of specific platforms is essential because there are countless platforms to reach consumers in the digital sphere. 

• SEO (Search engine optimization) can target someone who is actively looking for something specific. 

• Social media is more apt to develop brand awareness and gather information on how consumers operate to retarget them more accurately. 

• Email marketing provides several ways to segment your audience to build an even better understanding.

With lots of platforms available, it’s crucial to choose the right ones for your specific audience. 

Once you’ve done that, next is developing a marketing plan so you can target and convert each customer better.

Facebook, Instagram, and Other Social Media Sites

Each social site appeals to a different demographic. 

Social media sites such as Facebook and Pinterest are all highly unique platforms. Each uses a unique algorithm to adjust and track impressions, engagement, and conversions. 

The Facebook umbrella contains popular subsites such as Instagram and Marketplace. These all work together with an algorithm that identifies when, where, and to whom to deliver a company’s ads across all the smaller platforms under the umbrella.

Companies should fully understand how social media campaigns impact their business before selecting which social sites to market in and which to invest ad spend in. 

For younger demographics, sites such as TikTok and Snapchat may be the most direct routes. In comparison, older demographics are better accessible on Facebook. 

Overall, the Facebook umbrella has the most extensive reach of all ages.

Google and Other Search Engines

Most people use Google or other search engines daily. 

Understanding how search engines work is essential to fully utilizing all the features and opportunities available to your business. 

There are multiple ways to market your target audience on these search engines. There’s search engine optimization (SEO), which relies on your website, and pay-per-click (PPC) advertising, which is ad spend. 

Search engine optimization improves the organic search rankings of a business’s website through keywords, content, and development. It’s also extremely useful in reaching people with high conversion potential.

Pay-per-click advertising on search engines increases the number of people who click into a website. These clicks have high conversion potential. 

Knowing how PPC campaigns work and successfully utilizing the many tools involved are key to seeing a great ROI with PPC.

Methods of Identifying the Target Market

As we mentioned above, the target market is the first step to developing an in-depth working knowledge of it. And there’s actually several different methods to help you accurately identify your target market for your business. One method is:

Tracking

Tracking is essential to understanding who the target market consists of. A business can determine this by sending people surveys and questionnaires. These surveys should be quick and straightforward. People have the tendency to lose interest quickly, so keeping it just a few questions is ideal. 

The next method to help accurately identify the target market for a business is by using:

Analytics Tools

Using the different tools available on a marketing platform is another recommended way to identify a target audience. A great platform is Google Analytics. 

Google Analytics provides website owners with real-time data on keyword rankings, results, site speeds, retargeting data, and more. That’s why investing in a platform such as Google Ads or other search engine ads comes with the benefit of highly customized analytical data. This investment helps a business better analyze who they’re reaching and those customers’ lifetime values.

Challenges in Target Audience Identification

There’s plenty of challenges when it comes to identifying target audiences, regardless of the platform used. A business owner can field and manage these challenges, but it may be difficult and time-consuming to stay on top of that’s why hiring a professional digital marketing agency can be very cost effective and useful.

Inaccurate Data

Some analytical tools simply aren’t as advanced at data collection as others. Avoid using unknown metrics or relying on just one platform for all your data. This can lead to campaigns that are based on inaccurate or outdated data. 

Shared Devices

Shared devices are another challenge when it comes to tracking and identifying target markets. 

When people share devices, it can throw off tracking. A good example of this is a family that is sharing one tablet. The data only knows this tablet as one user, but a parent and a few kids of differing ages could be using it at different times as well. 

This can get interests crossed and develop an inaccurate view of who this audience truly is. A young child may spend a lot of tablet time watching children’s videos and playing games, but a parent may be using it for work and research, thus creating a view of a tablet user that confuses most established algorithms.

A business can avoid this issue by not relying entirely on data. A well-versed professional in digital marketing knows how important it is to understand that as accurate as data can be, common sense and human scope are essential to interpreting it. 

Marketing decisions should be made by experienced people and informed by data rather than informed by data alone.

How a Digital Marketing Agency Helps with Target Audience Identification

A well-rounded digital marketing agency that takes a full-funnel approach can be invaluable to target audience identification. 

Agencies like ModFXMedia, can dedicate ample time and resources to fully understanding the needs, wants, and patterns of the real target audience for specific products and services of a particular company. 

Below are just a few of the advantages of working with professionals for target audience identification and campaign planning.

Constant Testing

One of the major setbacks of trying to understand a target audience is a lack of accurate testing. Testing should be nearly constant, and adjustments should regularly happen to ensure the information is as precise and well-developed as possible. 

For example, our professional digital marketing agency, ModFXMedia, can do more research, studies, and searches on more key terms. We can look at your company’s customer analytics, such as account-based demographics, interests, platforms, and devices.

Other benefits to working with a digital marketing agency:

• –You can gain access to industry-leading data and tools. With this, you can discover audiences for your brand and where those audiences are consuming media.

• –You gain a whole team who has experience with navigating new digital marketing methods. Experts in social media marketing and digital retargeting, can help your team utilize unfamiliar channels successfully.

• –You can work with an unbiased perspective when optimizing campaigns. A digital marketing agency can examine your efforts for what’s working, and what’s not. Then, they’ll guide you through the needed improvements to exceed expectations.

• –You can access assistance with creative endeavors as well. In addition to optimizing your channels and targeting strategy, a digital marketing agency can work with your team to create effective marketing assets.

Final Takeaway

As you can see, there are many advantages to knowing your target audience in digital marketing. The main benefit is accurately targeting the group that is most likely to convert. 

Just keep in mind that researching your right target audience(s) isn’t about just finding stats and numbers, it’s about finding people and what drives them. Just remember to focus on WHAT they want to do better, WHAT motivates them, WHAT they need, and WHO they are.

A digital marketing campaign’s success will depend on the platform, the method, the proper identification of the target market, and how you market to them to build loyalty. 

With a professional, dedicated digital marketing team behind you, your business can achieve its full potential. 

At ModFXMedia, we increase impressions, conversions, and help companies reach their goals. Our team works together to ensure your company reaches its full potential through our variety of digital marketing options. 

With state-of-the-art reporting, site analytics, & build-a-brand testing, we can track where every penny is best spent along with where your campaign is succeeding & where it needs a lift.
Click Here to learn more about what ModFXMedia can do for you & then schedule your FREE Strategy call with us today!