Category: Business

ModFXMedia Named Best BPO Company in Jacksonville

ModFXMedia recently received the award of being one of the best BPO companies in Jacksonville by Digital.com. A total of 33 Jacksonville based companies were evaluated based on several criteria, and ModFXMedia successfully achieved recognition. 

There were multiple variables taken into consideration when awarding the best BPO companies, such as multiple service lines, firm size, and industry focus. ModFXMedia offers multiple services such as advertising, marketing, production, social media management, and much more. As a smaller company, ModFX is able to provide personal touches and special emphasis on specific areas for each of their clients, customized to their needs and ultimate goals. 

As a full service marketing company, ModFX is dedicated to providing clients the ultimate digital expertise in SEO optimization, content development strategy, production, social media management, and much more. ModFXMedia elevates your search engine rankings, helping you achieve the top spot on Google to grow organically. We create content that builds and tells the story of your brand, reinforces your SEO goals, and helps you exceed your marketing and revenue goals. ModFXMedia is your lead generating marketing and production machine. 

Follow us on Facebook for all of the latest news and updates! Read about our previous recognition of being one of the best web development companies in Jacksonville here!

Read More

Organic Growth in Business

Achieving and maintaining organic growth in business is one of the most important aspects of a successful company. Organic growth allows business owners to maintain control of their company, while ensuring security over their business without the influence of external factors such as mergers and acquisitions. Reaching successful organic growth is an intricate process that requires strategy and design. If your business is able to achieve continuous organic growth, it sets the company up for future success, and helps achieve revenue growth and goals without the need for assistance from external businesses. 

What is Organic Growth? 

Organic growth is the growth that a company is able to achieve solely through internal efforts. Examples of these internal efforts include:

Branding and Promotion

Customer Relationships

Content Creation

Product Development

The organic growth that a company achieves is done without the help or assistance of other businesses, and simply relies on its own resources. Organic growth strategies optimize growth from within the company, and this is done through the internal efforts that are listed above. 

Benefits of Organic Growth

When a business is able to grow organically, there are several benefits that come from this internal growth that set up the potential for future success. First, the owners are able maintain full and complete control of the company, as it grows from the inner workings of itself. When companies stray from organic growth and utilize the assistance of other businesses, the chances of losing control and ownership of the company increase. Another benefit of maximizing organic growth is that it is relatively inexpensive compared to other methods for achieving growth. By utilizing the strategies for organic growth, companies save money and maintain organization and control if they are willing to have a gradual growth process. 

Strategies to Grow Organically

Organic growth comes by design. There are several strategies to implement into your organic growth plan to help your company achieve successful and steady growth.

Branding and Promotion

Increasing your market share by promoting your brand and increasing brand awareness is essential in attaining organic growth. Brand awareness is the ability of customers to recognize your brand by its features and attributes. The more branding and promotions that are done increase your brand awareness and recognition. Promoting your services and products consistently will drive traffic to your company and allow brand awareness and recognition to continue growing.

Customer Relationships

Establishing good relationships with your customers and clients will help drive business to your company, and help establish credibility and trustworthiness. These relationships will improve your customer loyalty and continue driving returning customers and also bring in new ones. Encourage your returning customers to leave online reviews. This will improve your company’s reputation and establish it as dependable.

Creative Content

Digital marketing is a tool that every business needs in order to achieve growth and success. In your content, tell the story of your brand and connect with potential customers. Create content that resonates with your target market, and elicits an emotional response. Because you are trying to grow your company and reach as many people as possible, your content should be scheduled and consistently posted. Ensure that you are making your content creative, informative, and useful to the potential customers you are trying to reach.


In conclusion, acquiring growth organically is a gradual process, but the return is very profitable. Business owners are able to maintain control over their company throughout the process of growing organically. Organic growth also allows owners to be able to stay organized throughout the growth process because everything is done internally. By building your brand, promoting the services and products that your company offers, strategically creating content, and building customer relationships, the organic growth of your company will follow. 

Visit our Facebook to see the latest updates and posts from ModFXMedia. Click here to read about the importance of graphic design in digital marketing and how it can help fuel your organic growth!

Read More

How To Spice Up Your Medical Practices Social Media Content

If you’re reading this blog post, you probably already know why it’s important that your medical practice has a strong presence on social media! But, unless someone has a health condition or is specifically looking for a doctor online, gaining and keeping new followers on social media can be difficult.

I mean, it’s not like medical practices post about the hottest celebrity breakups or makeup tutorials. Instead, they post about health conditions and their services, (which is great) but let’s face it, even the most valuable client can lose interest and stop hitting that like button after a while. 

When followers stop liking and engaging on your social media posts, your content comes up less and less on their profile. Then before you know it, you’re wondering what happened to your social media presence altogether. 

So, how can your medical practice spice up your social media content? 

The goal is to post informative content, but also find ways to keep your content fresh and engaging. Easier said than done, we know! Especially when you’re trying to simultaneously run a successful medical practice. 

So, we decided to ‘assist’ and share a list of our favorite content ideas that your medical practice can use on social media. 

1) An Intro: 

Post a current photo. Introduce yourself and tell people about your training. Explain why you became a doctor, and why you are passionate about what you do.

2) A Family Photo: 

If you are comfortable doing so, post a family photo and introduce your spouse and children. Talk about your family pets, too. The more your social media visitors can relate to you, the more they’ll trust you, and likely choose you over a competitor.

3) Your Staff: 

Post a photo of each staff member and tell people about their education, training, and any special interests they have. 

Make sure you mention why they are an important member of your team, and talk about what they love most about their job.

4) Upcoming Events: 

Share information about all upcoming events that you are holding or attending.

5) Events Updates: 

Share photos and an update on how those events went.

6) Helpful Tips: 

Post short photos and videos with helpful tips for your patients.

7) Staff Celebrations: 

Share staff birthdays, parties, events, and anything else that shows your company’s culture and caring nature.

8) Products & Services: 

Share information about your products and/or services. Don’t SELL them…teach about them. 

Explain their benefits and talk about how they can help your patients. Make sure to add photos if appropriate.

9) Success Stories: 

Post patient success stories. Use before and after photos, along with their story. 

NOTE: Make sure you have their written permission before doing so, and be sure to adhere to all HIPAA regulations!

Read our other blog on Hipaa social media rules for your practice

10) Inspirational posts: 

Post anything that can inspire your clients, help motivate them, help them to focus on healing or improve their well being. 

Post an inspirational quote or share a success story from another medical source. 

11) Awards: 

Talk about any awards you or your staff receive. Share a photo of the award and some information about it.

12) Press: 

Mention any press you receive. Make sure to share a link to the article and their logo.

13) FAQ’s: 

Answer frequently asked questions. Post a question that many of your patients ask, and then post the answer to it below. 

You can also post the answer in the comments. By adding the answer into the comments, it makes the reader click the post which raises your engagement percentage.

14) Demonstrations: 

Demonstrate how your equipment works. This can help relieve the fear of the unknown for your current and prospective patients.

15) Tests & Procedures: 

Give an explanation of specific tests or procedures that are common for your patients to have.

16) Industry Findings: 

Talk about the most recent industry findings in your field, explained in layman’s terms. 

Remember that your clients and followers don’t understand medical jargon. Always break it down for your reader to understand. 

17) Discounts or Promotions: 

Mention all discounts and/or promotions that your practice is offering. Make sure you give patients a code to use to get the promotion that is specific to the social media platform you are posting it on. Doing this will help you to know which platform is the most effective for this purpose.

18) Holidays: 

Celebrate the holidays with your social media followers. You can post photos of your office decorations. Or share pictures and videos of your in-office holiday celebrations. 

Always make sure to send out well-wishes via social media. You can do this by scheduling your posts.

19) National “Something” Day: 

Basically every day is National “Something” Day. Pick out the ones that apply to your business or patients, and create fun posts around those.

20) Reviews: 

Anytime a review is posted, on any website, make sure you share it.

21) Charity work: 

It’s important for every business to support a cause or help their community. Whatever you choose to do, share photos and information before, during and after. Invite your social media followers to participate.

22) Office tours: 

Create a short video showing your office and explain what each room is for.

23) Giveaways: 

If appropriate, consider holding a giveaway for a product or service. Make sure you have people who enter the drawing, like the post, following your social media page and tagging another individual.

You can also send them to a page and have them fill out their first name and email address in order to enter. This is a great way to add to your email list. 

NOTE: Make sure you follow all of the contest rules on each social media platform.

24) Anything & Everything New: 

If your business adds a new product, service, location or staff member…share that information on social media.

25) Basic information: 

Make it easy on your viewers. Share your address, phone number and office hours every so often in a post.

26) Humor: 

Share a funny meme, quote, video or photo that is appropriate and relates to your field. Remember, people come on social media to be entertained. You can still be professional while also showing a sense of humor. People appreciate seeing that side of a doctor and their medical practice.

27) Fun facts: 

Share any useful, helpful or interesting information that relates to your area of practice.

28) Community Information: 

Share in the joy of, and congratulate any local business or organization that has big news. 

By sharing the news of other businesses, most of the time they will do the same for you. This means twice as many eyes seeing your posts and knowing about your medical practice.

29) Infographic: 

Post an infographic that will help your patients to visualize a process or an outcome.

30) Other People’s Content: 

This is basically #10 & #28 but….share really good posts created by others that will be interesting or helpful to your patients. Make sure to credit the content creator. 

31) Polls: 

Create a poll to find out what your prospective patients are interested in.

32) Introduce A Colleague: 

Talk about a trusted colleague who you would recommend to your patients. Ask them to do the same for you! 

33) Staff News: 

Celebrate your staff! Share birth announcements, marriages, birthdays, promotions, awards, courses taken, etc. 

Seek a second opinion!

If after reading this, you still feel your content marketing and social media management could use a face lift, then hiring a professional agency is the best ‘treatment’!

We’re prescribing your medical practice Modfxmedia

At ModFXMedia, we specialize in online medical/healthcare marketing, and have created creative content for hundreds of medical practices.

If you want more traffic, leads and patients..then we’re the business for you.

Our job is to reinforce your Google Ads, SMM and SEO goals into a cohesive strategy that will transform your online visitors into paying customers.

Set up your strategy call with us today by Clicking Here. One of our experts will be in touch within 24 hours!
Want to learn how your medical practice can make ’30k in 30 Days’?!

Read More

How to use Social media and Email Marketing for your Medical Practice.

Email marketing and social media are two of the most powerful marketing tools for expanding your audience, building your brand, and in turn, growing your practice.  The two strategies are best when you use them in conjunction to increase the reach of your content.

Companies that integrate email with social media marketing can build customer loyalty and generate brand recognition.

How to use social media without violating HIPAA

You as a healthcare providers must be careful about how you use social media in order to avoid violating HIPAA by exposing a patient’s protected health information (PHI-protected health information). 

There are a number of limitations that covered entities must consider.

So, it’s vital to know what you can—and cannot—say on social media in a HIPAA compliant manner.

Adhere to the following guidelines when using social media to avoid a HIPAA violation:

  • Understand what information constitutes PHI 
  • Never post any information that can be interpreted PHI
  • Do not disclose if a patient received or intends to receive any services
  • Do not share or allude to any specific or unique medical cases
  • Use broad terms that address “all patients” and avoid addressing individuals or their situations
  • Do not diagnose or describe any prognoses, symptoms or courses of treatment publicly
  • Use HIPAA compliant email to contact patients (or potential patients) directly—do NOT send messages to patients either privately or publicly via a social media platform.

To keep it simple: If a patient can be identified, don’t say it on social media!

Thankfully, there is plenty you CAN say online. Here are some HIPAA-friendly types of posts you can integrate into your content:

  • Share updates or news about your practice
  • Educate the public about popular or timely health topics
  • Share health and wellness tips
  • Support other local businesses and partners
  • Promote events related to your practice

The benefits of social media

Don’t let all the Hippa rules deter you from having a good social media strategy! 

More and more people around the globe are using social media. In fact, when it comes to health care, social networks play an important role in everything from information gathering to connecting with people going through similar experiences. 

Consider the following: 

  • 80% of internet users search for health information, and almost 50% would like information about a specific doctor.
  • 60% of consumers say they trust doctors’ social media posts.
  • More than 75% of Americans use social media to research their health symptoms.

As social media is becoming more integrated into our daily lives, it unveils countless opportunities for medical businesses that are looking to reach out to their target audience.

How to use email marketing without violating HIPAA

The HIPAA Privacy Rule regulates how PHI can be used for marketing. In general, HIPAA requires written authorization before a covered entity can use PHI for marketing purposes.

However, there are many types of communication that HIPAA does not consider marketing.  

After all, HIPAA is not intended to restrict providers’ ability to communicate about goods and services that are essential for quality healthcare.

Also, HIPAA doesn’t imply that doctors cannot market to clients—simply that in some instances patient authorization is required.

Also, remember that all marketing emails, including for healthcare purposes, must abide by the CAN SPAM Act as well.

The benefits of email marketing

Email marketing is also a great way to grow your business.  The average open rate for healthcare emails is 19.7% with a 2.7% click-through rate, which is above the average for all industries. This goes to show that patients do indeed engage with healthcare emails.

Healthcare email marketing can benefit your practice in many ways.  Just check out some of the examples we listed below.

Owning your contacts

There is one major difference between your email subscribers and your social media connections—you don’t own your social media audience.

You might have thousands of followers on Twitter or fans on Facebook, but if you don’t have their email addresses, you could wake up one morning to find that your Facebook business account was deleted. Those people that you worked so hard to find will be gone forever.

The best thing to do is to gain control of your social media audience by converting them into email subscribers.

Stay top of mind

The main goal of your medical practice is to keep people healthy, but you also want to maintain patient relationships for when they need you.  

Engaging with patients via email marketing can make sure that you’re their first pick when they need treatment.

Build long-lasting relationships

Email marketing is the best digital marketing channel for healthcare providers to build long-lasting relationships because it gives you a direct line of communication with your patients. When you see them, you build a rapport that makes them feel comfortable. Email lets you extend that trust throughout the year.

How email marketing and social media can work together

Social media marketing is great for reaching new people and email marketing is an effective way to convert followers into patients.

Acquisition strategies often rely on online reviews, advertising, promotions, as well as social media to get new patients. When you get that new patient, you work hard to win their trust and deliver a positive experience, which can be enhanced with an effective email marketing strategy.

The effect of both email marketing and social media will be amplified if you use them together in a coordinated manner.  We provide some ideas below.

Build a stronger, cohesive brand

It is important to maintain brand consistency across all communication platforms.  

Brand integrity implies that a company is trustworthy and pays attention to detail.

This means having everyone on your team involved in marketing communicate with each other to make sure they strike a similar tone on social media and in your email marketing.

If you are able to sync up the language, you will build more effective branding.

Include links to your social media pages in your email updates

Your email marketing and social media efforts can work together to grow your subscribers, attract a bigger audience, and increase the exposure of your content.

Email marketing can increase your engagement on social media by reminding subscribers that your brand has an active social community.

  • Put links in your social media posts and also in your email updates so that subscribing to your profiles is a one-click decision.

Leverage social media to increase email marketing subscribers

Many of your followers on Facebook, Instagram, or Twitter are either current patients or potential patients who want to hear from you.  Add a link to a signup landing page on your various profiles so they can start receiving your email updates.

PS: Remember that your signup landing page must be HIPAA compliant too!

You can also encourage social media followers to sign up for your mailing lists by reminding them what kind of content you share or promotions you offer to inspire them to join.

Wondering about what kind of information patients are looking for?  Get started here: 

How to Write an Effective Healthcare Email Newsletter.

When people opt-in to your email list, your business then has a more direct and effective way of communicating with them than on social media.

Also, since they opted in, you are not limited in the types of email marketing you can send to patients, as we explained above.

Recycle your content

It’s pretty easy to recycle content between email and social media marketing channels.

For example, if you maintain a blog for your practice, you want to make sure your patients know when you post new content.

A great way to spread the word is with an email newsletter containing a roundup of recent stories or articles you have published, and you can also share your articles via social media.

As another example, if you use a Twitter thread or a Facebook post  to explain something to your audience, the next time you send an email campaign, try linking to that social media posy instead of writing new content. Once again, this will nudge subscribers to follow you on social media.

This tactic works in the other direction, too. If you tell an in-depth story in an email update you can also recycle it for Twitter or Facebook.  

If it’s too long for a tweet, separate it into multiple tweets, and tell people how they can receive more useful information from you by joining your email list.

Take advantage of social media email digests

Another idea is joining social media groups that are relevant to your practice and post useful content there.

For example, pick a popular group in your medical field on LinkedIn and start participating.  

If you add useful insight, potential patients might start following your own social media accounts or join your email list.

Conclusion

The most successful brands are able to integrate all branches of their marketing together to create an amazing customer experience.  

Are you ready to take the next step and expand your medical organization’s social media or email marketing footprint? Our award-winning digital marketing team at ModFXMedia is standing by to show you how you can do just that. Contact us today to schedule your discovery session.
🔸️Why you’re here, read how your Medical practice Can Make 30K in just 30 Days! We share with you our 10 important Key Factors that we have personally used to help other practices accomplish this!

Read More

HIPAA Social Media Rules For Your Medical Practice.

Does your Medical practice use social media? It’s a reliable way to reach, educate, communicate, and draw in new clientele. However, if your business falls into the health and medical care category, you must follow HIPAA social media rules for all online actions. These rules outline what you can and cannot share, say, or post on both business and personal pages of the establishment and all staff.

Unfortunately, many private facilities shy away from any form of social media engagement due to fear of violating HIPAA rules. This leaves these businesses missing out on valuable audiences that are not only listening, but looking for them online.

Consider the following: 

  • – 80% of internet users search for health information, and almost 50% would like information about a specific doctor.
  • – 60% of consumers say they trust doctors’ social media posts.
  • – More than 75% of Americans use social media to research their health symptoms.

Do you run or work for a business in the health care sector and are ready to take your visibility online? Follow along to discover how to be HIPAA compliant on social media and what this looks like for your pages.

HIPAA and Social Media

When it comes to health care, social networks play an important role in everything from information gathering, to connecting with people going through similar experiences. 

The Health Insurance Portability and Accountability Act (HIPAA) established in 1996 works to protect the privacy and health information of patients to ensure complete confidentiality. This act came into play long before the introduction of social media but clearly impacts what health institutions can and cannot share online.

When in breach of the HIPAA social media guidelines, violators face lofty penalties which could include a fine or even loss of license. For this reason, the importance of HIPAA compliance on social media is crucial for both the institution and patients alike.

HIPAA outlines that any and all PHI must be kept off of social media platforms unless express permission has been granted by the patient.

What Is PHI?

In order to follow the HIPAA social media rules and maintain compliance, individuals must first understand what’s classified as PHI.

PHI stands for personal health information. This includes all information about a patient, their care, and any details that could expose their identity.

This includes but is not limited to:

— Names, including nicknames social media handles

— Address or location hints

— Dates such as birthdate, appointment dates, treatment duration dates

— Phone or fax number

— Email address

— Web URLs or social media links

— Social security number and any other account numbers

— Medical record or health plan number

— Photographs and scans

— Vehicle description or number plates

— Fingerprints, retinal scans, or voice recordings

— Anything that could give hints regarding the patient’s identity

The only time in which any of this information can be shared on social media pages is when a patient has given express written permission. However, the patient must have a clear understanding of exactly how the information will be used and the purpose of sharing their details.

A signed agreement including clear indications of how the information will be used must then remain on file. This is essential to confirm the patient’s willingness to participate. Verbal agreements are not sufficient permission. Lack of physical proof of permission may result in HIPAA violations.

What’s Not Allowed

So what does this look like for your online sharing? The PHI information outlined above must not be divulged in any way, shape, or form on a digital platform for all health and medical field professions. This includes all posts, comments, replies, or online messaging.

Posts:

A medical business account and any associated personal accounts may not share any photographs of the patients, details of their treatment, or any other PHI indicators (without a signed agreement that is kept on file).

Even if you do not mention the patient’s name or demographics, giving a detailed description of their condition, the treatment, and even the results could expose the identity of the individual and breach their privacy rights. Even if the patient has shared their story on their own page, you must gain express permission before sharing any details.

You also cannot repost anything they have posted on their account, as this would give direct reference to the individual.

▪️This applies to any posts on social media, as well as blogs, forums, and any other online platforms.

Comments

A simple mistake that could breach HIPAA compliance on social media is the acknowledgment or disclosure of information in comments. These comments could be either on your own post or another user’s social media account.

Even if the information is available elsewhere, the business is not permitted to disclose details. This includes stating that they treated that particular case, when it happened, and mentioning who was involved.

▪️This applies to news posts, patient posts, other medical professionals, and any other online resources.

Replies

Businesses are encouraged to respond to comments on both social media platforms and sites such as Google My Business. Responding to comments and reviews is a great way to build relationships and boost engagement for your establishment.

Unfortunately, a HIPAA violation can occur when replies reveal too much information. This can include calling the reviewer by name, making reference to their treatment, or even defending the actions of the clinic by explaining the details of a situation.

Seeing as it is human nature to defend or acknowledge details, responding to feedback can be a difficult area in the healthcare profession. If you are ever unsure about what you can and cannot communicate in a reply, it’s always best to offer less.

If a comment has asked questions or stated information that you cannot safely reply to, you can always leave a comment stating that privacy laws do not permit you to disclose certain information, and where they can contact you if they have any concerns.

Online Messaging

Online messaging platforms have made group messaging and communication easier than ever. However, if you choose to use these online messaging platforms for work applications, there are guidelines you will need to follow.Just follow the same guidelines we mentioned above in ‘replies’. 

When online messaging, you are not permitted to share any PHI in direct messages or private chats. As per HIPAA, this applies to any online and offline conversations with individuals who are not privileged to the information.

Furthermore, any online conversations with other staff members or practitioners may not disclose PHI or reveal details. Because these conversations are now part of the digital cloud of social media, the conversations run the risk of being exposed.

Also, when discussing specifics of a patient, treatment, or in-office situation, all conversations should be private and offline.

What Is Allowed

While these social media rules may feel limiting, there are still several post formats and engagements you can partake in. 

Just like any other business, health care accounts are still encouraged to engage with individuals online. Your practice can do this by offering helpful information and insights with their posts, comments, and replies.

Content ideas that you can post about on social media 

  • -Share mental health tips that may help your specific client-base
  • -Link to new research related to your specialty
  • -Share inspirational or motivational quotes
  • -Let clients know about upcoming events your practice will be hosting or participating in, that will be open to the public.
  • -Brag about any awards your practice has received.
  • -Let clients get to know you better with staff bios and photos
  • -Offer discounts or special offers.
  • -Promote posts from your website’s blog
  • -Announce new business partnerships
  • -Post your reviews anonymously 

You Can Post With Compliance

Without disclosing information, there are several posts that you are permitted to share online. Any patient-generic information or advice that could benefit your patients may be posted on both social media and blogs.

This could include tips and advice about health conditions or even research articles about a relevant concern. The key to these information pieces is not referencing actual cases. As long as you do not mention your own experiences with treating clients or the cases you have observed, you will not be in breach of any social media rules.

You may also share information about events you will be taking part in. This could include upcoming specials, promotions, or celebrations. You can even brag about accomplishments such as receiving a business award or specialist certificates.

Many practices find it beneficial to introduce their staff and practitioners online with a brief bio and photograph. This encourages familiarity for clients who wish to seek treatment from your facility and serves as a business promotion for lead generation.

You Can Respond to Reviews

Reviews have become as valuable as a personal recommendation for potential clients. How you respond to your reviews could make or break your growth. Of course, as discussed above, even information revealed in reviews does not permit you to share PHI.

When responding to both positive and negative reviews, the safest options for HIPAA compliance include:

Thanking the reviewer for their feedback:

-Ask the reviewer to contact your office for questions, clarification, or to resolve problems. 

-You can also offer a solution to problems via an in-person consultation or a free appointment.

Responding ensures your audience that you care about the client’s concerns. They will see that you value feedback and that your office takes measures to provide the best possible service and experience.

You Can Engage in Conversation

When you are online with a business account, you are representing the views of your establishment with every interaction. This means the posts you like, comments you leave, and shares you save are all reflecting on your business.

It is important to consider all online actions and understand what messages they will send to consumers. This is applicable for any industry but especially true in the health sector.

You can reply directly to comments on your posts, but make sure to do so without mentioning names or disclosing information. 

You can also comment on posts by other professionals and even share their posts on your own page with appropriate credit.

If your posts follow HIPAA social media guidelines, your practice has the opportunity to grow considerably. Just remember, if you wish to share photos of events and celebrations, make sure that all individuals who appear in the content sign a release form.

Benefits of social media for your practice

As we all know, the majority of individuals partake in social media, which means that people are likely to look up your organization on these platforms. 

It can also increase your patient volumes, help you control the accuracy of health-related information available online, strengthen your relationships with current patients, and broaden your exposure to potential patients. 

Another perk is that patients are able to easily find your office online, view any information that you post, read online reviews left by other patients and be kept up-to-date on any changes to office hours, personnel, or protocols. 

In a nutshell, using social media platforms will enable you to promote your business easier and faster than just word of mouth and traditional advertising. 

HIPAA Compliance on Social Media Conclusion

Think of social media as your digital bedside manner – and gain a competitive edge for your medical practice. When used correctly, social media can take a medical practice to the next level by utilizing the existing platforms to reach current and potential patients already accessing social media daily. So don’t shy away from posting! 

Now that you understand the purpose of HIPAA social media rules and guidelines, you can ensure your social media activity is never in breach. From understanding what you may and may not share, you can rest assured that your business will never face fines or license suspensions due to your online presence.

Are you ready to take the next step and expand your medical organization’s social media footprint? Our award-winning digital marketing team at ModFXMedia is standing by to show you how you can do just that. Contact us today to schedule your discovery session.


 🔸CHECK THIS OUT! Why you’re here, read how your Medical practice can Make 30K in just 30 Days! We share with you our 10 important Key Factors that we have personally used to help other practices accomplish this!

Read More

Should your business use SEO or Google Ads? Or Both?

Should your business use SEO or Google Ads or just take the red pill and use both? Did you get our Matrix hat tip there?

Comparing SEO or Google Ads, previously known as Adwords, is like comparing apples to oranges – both are equally and incredibly important, and help to get your brand in front of prospective customers. 

What is SEO and Ads?

SEO works to get your site higher in the organic rankings so that you rank for customers typing queries to your content. With traditional marketing channels like print, radio, billboards, and TV you aim to reach a certain target market, but no matter how much research you do, you can never be sure. SEO allows you to target very specific customers by optimizing your website to appear in very specific search queries to very specific demographics, in very specific locations.

Ads allow you to target particular keyword phrases and then create an ad that promotes your site and content for those using those keywords. One of the biggest advantages of Google Ads is the platform’s enormous reach. A monopoly within the market, Google holds 90% of the search market and processes over 3.5 billion searches a day! What business wouldn’t want a piece of that action- that’s a lot of potential customers!

Both of these channels can help enhance your overall visibility in Search, but it is important to remember that trying to determine which is best you really just can’t compare either one over the other.

In a nutshell, a strong and lasting digital presence requires brands to use both channels and craft a strategy that can employ the two together to maximize the online potential of the brand.

What’s the different roles of SEO and Google Ads?

SEO and Ads have unique but complementary roles. The discipline of SEO management revolves around making your site appealing for customers as well as creating content that addresses their needs and engages them. This not only involves the material you write or the videos you create, it also involves optimizing site layout and design to ensure that it is user-friendly, easy to navigate, and moving users through your site in a logical way.

Google Ads on the other hand, are a form of online display advertising. It allows you to pay each time a person clicks on an ad you create. Your ad is displayed to users who type in particular keywords on the search engines. This allows you to target users interested in particular topics. Google Ads, therefore, can help you gain the visibility you want for important keywords, even before you have the site reputation and SEO rankings needed to see results from your organic efforts. When you combine both SEO and SEM to maximize that SERP real estate you’ll get that top spot every business craves. 

So, does Google Ads help with SEO?

When used properly, SEO and Google Ads can work extremely together. Brands that accurately track their rankings and organic traffic can strategically use Ads to increase visibility for important keywords, and drive paid traffic where they do not have the organic ranking to help get them on Page 1. 

Google Ads can also be used to test consumer response to particular keywords. If a user’s search keywords match the keywords on your site, your site will show up in the search results.

Brands can create ads for keywords that they are considering optimizing for. They can then track the customers who click on the ad and see how well they respond to the landing page and the rest of the site. Keywords that bring in visitors with higher conversion rates and more engagement will then take a higher priority to those that do not see as much success.

The keyword data from your SEO efforts can also be used to find the right opportunities for Ads. Uncovering keywords that have high search rates, but that also have high competition — meaning that it will be difficult for a site to earn a slot on the front page of the SERP — will likely be good candidates for Ads campaigns. 

As a brand builds a digital strategy, understanding the different roles of Google Ads and SEO in building a web presence is critical to success. 

Keep in mind….

While Google Ads can immediately generate traffic to your website it is not wise to focus solely on a paid marketing method without bolstering your earned and owned media. This is where Search Engine Optimisation comes in.

The better a business can use these two different features together for their advantage, the better their potential results will be in search engines! 

Keep in mind though, that in order to optimize both SEO and Google Ads you need to structure your approach, conduct thorough analyses of the results, and keep tweaking your approach. Unless you’re a guru in these areas already, don’t risk wasting precious time and money trying to do this yourself. Instead hire a marketing agency to make sure your business gets the results it wants. 

Our team of professionals at ModFXMedia take tremendous pride in delivering an integrated array of marketing services to deliver bottom-line results that will help to skyrocket your business.

If you have any questions about SEO and google ads and you’d like us to help set up a plan for your business, let us know – we’d love to hear from you! 

Read More

Why hiring a professional SEO agency for your business is Money Well Spent!

SEO, this term is short but it can have so much impact on your website and business. You can either improve your website or cripple it, all depending on your SEO strategy and how you utilize it. With so much information available online, it can be hard for a business to stand out and be seen by potential customers; and let’s face it, traditional marketing tactics just can’t cut it alone anymore. That’s why hiring a professional marketing agency with SEO as one of their top services is money very well spent!

But, we’re getting ahead of ourselves here.

First…

What is SEO?

SEO stands for search engine optimization and is the process by which strategies, techniques, and tactics increase a website’s traffic through gaining a high ranking in the search results page of a search engine such as Google. Basically, in layman’s terms, SEO makes your site more visible on search engines. 

You can improve SEO through the strategies and techniques of keyword searches, page optimization, meta descriptions, content marketing strategies, and link-building both internally and externally. The higher your rank, the more likely you are to attract users to your website. 

SEO has changed!

Many people understand the basic principles of SEO, but a lot has changed in the last decade. 

The SEO that we know today is Not the same SEO that we knew and loved (or hated) 10 years ago. That’s why SEO is something that a business owner should turn to a professional marketing agency for. Because let’s be honest, these professionals are always continuing to define, and redefine the best SEO practices out there, and that means better business in the end for Your Business!

Why SEO is so important anyways?

Whether you’re a large business or a small local business, better ranking surely increases the authenticity of your business. 

With so many different digital marketing tactics out there, great SEO is the one that will make your business really stand out.. and we mean Literally!.

When you update your website, or post a blog or an ad on google, you’re targeting people who are already interested in your content with the goal in mind of having greater visits, clicks, and shares. But, data shows that web visitors think the first few websites at the top of the SERPs (search engine results pages) are the most authentic businesses in that industry. Basically, having great SEO is a psychological game that gives your business the advantage. But, being on top may become quite difficult if you have enormous competitors and you don’t know all the ins and outs of great SEO.

Does every business use SEO?

No, but every business absolutely needs to!

Majority of businesses of all sizes likely already use SEO to some extent. 

Some business owners try to learn SEO as they go or figure they don’t need to invest in a SEO professional.

Why Hiring a Professional Agency to run your SEO is Money WELL Spent!

Rank Higher On Google

An SEO agency can thoroughly optimise your website for search engines on your behalf. Running a business is time consuming. Hiring a professional will give you back the time in the day you need to run your business instead of worrying about the aspects you’re not 100% familiar with.

Get More Website clicks

Since a professional SEO agency knows all the ins and outs they’ll know how to get you more clicks. The more people that see and click on your website the more chance you’ll have at making more sales! And the icing on the cake is more clicks leads to higher search engine rankings.

You can focus on your business

When you hire a professional you get more time to focus on what you do best; running your business! If you don’t have time to continually learn the latest SEO techniques and implement them correctly, you’ll just wind up hurting your business in the long run.

You’ll become the Trust Worthy business in your niche.

Remember when we talked about earlier how people trust the businesses that rank the highest on google? Well, hiring a professional agency can help you establish that trust with your target audience.

You’ll have more Brand Awareness!

If your site is optimized for search engines, more people will see your business name and brand, whether they click through to your site or not. This will increase brand awareness, making purchases more likely.

A SEO Agency Will Bring You Targeted Traffic

Lots of traffic that is not targeted won’t be much use for sales. You need targeted traffic to reach people who actually have an interest in your products or services so you can lead them through the sales funnel. An SEO agency will make sure that you are ranking for relevant keywords to your website. This way, you only get relevant traffic from people searching for that keyword or term.

So as you can see there are LOTS of reasons why you should hire a professional agency to do your SEO!

SEO services can take your business to the next level. It’s the most effective way to reach your audience, increase brand awareness, and boost your visibility in search results. Plus, the results can last for years.

Your competitors are already using SEO to drive traffic and sales. What are you waiting for? 

At ModFxMedia we elevate your search engine rankings to create an optimized experience for your customers enabling you to reach the top spot on Google to grow organically. Our cutting-edge, targeted solutions help you attract the right customers, convert leads and grow your business. We create measurable marketing campaigns — tracking every click, every call, every lead — so you know that your advertising dollars are working hard to bring you more business. 

So, could you do SEO on your own? Yes, but why would you want to after reading all these Pro’s. In the end it’s definitely money Very Well Spent! 
To learn more about how the professionals at ModFXMedia can help you with your SEO strategy contact us today!

Read More