Overview

At NIVA Health, we’ve developed a proven marketing and operational system that consistently delivers significant growth for each of our 7 office locations. By combining data-driven marketing strategies with community engagement and operational excellence, we’ve created a model that generates 6,000+ high-quality leads per month and drives $150K to $200K in revenue per office, every month.

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This case study outlines the exact strategies we use, our monthly investments, and the results we achieve to help other practices see how a multi-faceted approach can drive substantial growth.

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Our Marketing Strategy

To maximize patient volume and revenue, we utilize a robust multi-channel marketing approach focused on both online and offline strategies. Here’s a detailed breakdown:

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1. Direct Mail Campaigns

• We send targeted mailers to high-income households within the local community.

• These campaigns are personalized and promote our cutting-edge therapies and services.

• Investment: $5,000 per month, per office.

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2. TV and Radio Advertising

• We run ads on local broadcast TV and radio stations, ensuring we build strong awareness and trust in the community.

• This positions our offices as trusted, reliable providers offering innovative health solutions.

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3. Spotify Radio Ads

• Ads on Spotify allow us to engage target demographics in a non-intrusive way.

• These campaigns are designed specifically for brand awareness and consistent local exposure.

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4. Google PPC Campaigns

• We focus heavily on high-intent, high-quality leads through well-optimized Google pay-per-click ads.

• With strategic targeting, we maintain a cost-per-lead (CPL) of $50 or less.

• These leads are more likely to convert, as they are actively searching for the services we offer.

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5. Meta (Facebook & Instagram) Campaigns

• We run campaigns for:

• Video views to showcase our therapies and patient success stories.

• Lead generation with compelling ad creatives and offers, consistently achieving a CPL of $20 or less.

• These campaigns increase visibility while driving affordable, high-quality leads.

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6. AI-Driven Performance Max Campaigns

• Leveraging Google’s Performance Max Campaigns, we use AI to optimize ads across multiple platforms, including YouTube.

• Our YouTube campaigns focus on educating the community about our advanced therapies, driving awareness and trust at a local level.

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7. Weekly In-Office Workshops

• Every week, we host in-office workshops to bring members of the local community into our offices.

• These events give potential patients the opportunity to meet our doctors and team, learn about our therapies, and engage in a relaxed, educational setting.

• Workshops create personal connections and build trust that leads to higher patient conversion rates.

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How We Turn Leads into Appointments and Revenue

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1. Triad Call Center

• We’ve built a dedicated call center to follow up on all leads, ensuring no opportunity is missed.

• The call center team focuses on:

• Quick response times to new leads.

• Personalized follow-ups to book appointments.

• Results:

• We typically achieve a 50% lead-to-appointment booking rate.

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2. High Show Rates

• We emphasize reminders and confirmations to ensure patients show up for their appointments.

• With this focus, we maintain a 70-75% show rate for all confirmed bookings.

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3. In-Office Conversions

• Our doctors and team are trained to deliver exceptional consultations and patient experiences.

• We consistently see a 50% conversion rate for our high-ticket, cash-pay services.

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4. Flexible Financing Options

• We provide financing and payment plans to remove financial barriers, making it easier for patients to say “yes” to our care plans.

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Results: Consistent, Scalable Performance

By implementing this multi-channel marketing and operational system, we achieve the following results every month:

• Revenue Per Office:

• $150,000 to $200,000 per month consistently.

• Lead Generation:

• Over 6,000 new leads generated monthly across all 7 offices.

• Lead Cost Efficiency:

• Google PPC leads at $50 or less.

• Meta leads at $20 or less.

• Operational Performance:

• 50% of all leads book appointments through our call center.

• 70-75% show rate for confirmed appointments.

• 50% in-office conversion rate for high-ticket services.

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Why This Model Works

• Multiple Touchpoints for Engagement:

• By using both traditional and digital advertising, we reach our ideal patients where they are – at home, online, and within their local communities.

• Focus on High-Quality Leads:

• Google PPC and Meta ads target high-intent prospects actively looking for care, ensuring a better ROI.

• Strong Community Presence:

• Weekly workshops and local ads help build trust, positioning our offices as the go-to healthcare providers for advanced therapies.

• Efficient Follow-Up and Operations:

• Our triad call center and appointment system turn leads into booked consults, while our flexible payment plans ensure conversions.

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Conclusion

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At NIVA Health, we’ve invested in a proven marketing and operational system that drives predictable, scalable results. By spending $150K to $200K monthly across 7 offices, we’ve consistently achieved:

• $150K-$200K in monthly revenue per office

• 6,000+ high-quality leads monthly

• Exceptional conversion rates and operational performance.

This model is not only scalable but can be replicated for any healthcare office looking to grow patient volume, increase revenue, and build trust in their local community.

We’d love the opportunity to share how we can implement these strategies to help your practice grow just like we’ve done for NIVA Health. Let’s connect and explore how this proven system can work for you.

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