ModFXMedia Named Top Web Development Company in Jacksonville by Digital.com

ModFXMedia was ranked among the most trusted providers with multiple service offerings and practice areas.

Jacksonville, FL Digital.com, a leading independent review website for small business online tools, products, and services, has announced ModFXMedia among the best web development companies in Jacksonville. The top 15 firms were evaluated based on service offerings, size of the firm, and industry focus. 

ModFXMedia and other high-ranking providers offer a broad range of services to meet the needs of clients as they shift business goals and expand operations. The study assessed large firms with the resources to execute national campaigns and small agencies that can offer quick turnaround and personalized services. It was also critical that these companies cater to clients across various industries, including information technology, retail, business services, healthcare, and medical, and financial services.

Digital.com’s research team conducted a 40-hour assessment of over 101 companies across the city. To access the complete list of best web developers, please visit. 

As a full-service marketing company, ModFXMedia serves to provide clients with the ultimate digital expertise in SEO optimization, content development strategy, website design, and more. ModFXMedia elevates your search engine rankings, helping you achieve the top spot on Google to grow organically. By utilizing social media marketing, we leverage the power of social media to drive organic and targeted traffic to your business to help generate increasing revenues. We create content that reinforces your SEO goals, builds your brand, and helps you exceed your marketing and revenue goals.

To learn more about ModFXMedia, and the services we offer, visit our page

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Meet Justin Ingram of ModFXMedia

Article Written on Voyage Jacksonville

 

Hi Justin, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us. To start maybe you can share some of your backstories with our readers?


I started out in sales. By the time I was 30, I was maxed out on pay, super overworked, and couldn’t move up. I knew I had to find a new career and fast. When looking into a million opportunities, I finally found and realized digital marketing was right up my alley and aligned well with my skillsets and interest.

I started a digital marketing company and with my background in sales I was able to grow a business from just myself and then 1 year later we are at 1 million dollars in revenue and a team of 13.

We pride ourselves on doing a fantastic job, always making our clients a top priority, and doing all of our work in-house in an office environment with a great team and culture.

We’re trying to triple in size and staff in the next 12 months.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?


Definitely a struggle to learn all the skills required and most importantly finding the right people to grow the company with. Hiring and retaining talent through COVID has definitely been the hardest part about starting and growing a business 10000%.

We’ve been impressed with ModFXMedia, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?


We build your sales funnel for a true 24/7 lead-generating machine. We don’t believe in a quick fix for marketing. We’ll work to discover the big picture in your business and build revenue-generating machines for our clients to help them attract, acquire and retain customers with increasing revenue on autopilot. https://www.modfxmedia.com.

How Do You Think About Luck?


Being super aggressive and super personable to build strong relationships with our clients, so they trust us and know we do great work and send us a lot of referrals.

Contact Info:

 

Justin Ingram of ModFXMedia
ModFXMedia Employees
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Could SEO benefit YOUR Website? Find out Here!

SEO or (Search Engine Optimization) is the process of utilizing certain tools to get your website to rank higher on search engines, giving your website more visibility and therefore more visitors. With business, the best product is a product that sells itself. One that you don’t have to pour money into year after year on commercials and advertising. If you get your SEO right, that is organic visitors coming to your website without any additional costs. Without you realizing it, SEO might be exactly what your website has been missing all this time. 

Does Your Website Gain Enough Traffic?

To find out you need to check your website’s analytics. There are many online sources for that to evaluate how well you are doing and tips on how you can improve. If you notice your websites organic engagement is low, that is a sign that SEO is lacking on your website and could use some improvement

What Does Your Website Look Like on Mobile Devices?

More than half of the people worldwide access the internet using mobile devices, while only 49% do so via desktops. With that knowledge, it’s vital that your website is user friendly on mobile. Search engines will only rank websites that are user friendly and accessible, high on their list. This is where SEO comes in handy as it does work to create an easier website design that users can easily read and understand. 

 Do Your Competitors Rank Higher Than You?

If so, that is an issue, because they are taking a lot of the organic leads that could have been yours. If you do a quick google search, where does your website rank. Typically, users choose from the first page of a search engine so that is the page you want to be on. Anything after that means you need SEO help. 

Do You Have a Clear Understanding on Your Audience and Digital Marketing Strategy?

SEO’s main priority is to target the intended audience for the product or service you are offering. If you are selling mens cologne for example, you want to be sure your website and its contents target men and men of a certain age as that is who you are selling too. When writing content such as blogs, you want to ensure it is on topic to the product you are selling and it is engaging the right audience. 

Do You Have Enough Backlinks?

Something SEO prioritizes is backlinks. Backlinks help to increase your sites visibility and gives your website credibility. You always want to direct your audience, whether that be to relevant sources or to other areas of your website. SEO can help you navigate backlinks and have the most relevant links on your site. Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm.

If you’ve said no to one or more of these questions, professional SEO help may be just what you need to see real growth on your website. At ModFXMedia, our team of professionals take tremendous pride in delivering an integrated array of marketing services to deliver bottom-line results for our clients to skyrocket their business and grow in the local Jacksonville, FL market.  We are a full service marketing power-house offering you all the digital expertise you need in one place.

ModFXMedia specializes in Search Engine Optimization and focuses on these three areas to get you growth in your business:

  • Inbound Marketing
  • On-page and off-page optimization (SEO)
  • Content development strategy
  • Pay-per-click (PPC) campaign strategy

To learn more about us follow us on facebook!

Related: IS SEO Worth It For Your Business?

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ModFXMedia Marketing Agency Ranked As Top 20 Web Design Agency

ModFXMedia is proud to share with our readers the recognition of another award!

DesignRush ranks the top Florida Pay Per Click Management Companies that can help you generate quality prospects and turn that into sales.

DesignRush is a B2B marketplace whose platform lists over 9,300 agencies from over 50 different countries connecting brands like ModFXMedia and ranking them on performance and reputation. Out of all of their marketing agencies, we have been awarded a top rank. 

ModFXMedia’s vast collection of skills and services that range from SEO, social media management, branding, online advertising, website design and development, and even video production continue to grow. We are proud of the goals we have met thus far and we are proud of the recognition such as this award from DesignRush! With every step forward that our clients can take as they attract, acquire, and retain new customers through our marketing and advertising efforts, we grow too! 

Thank you to DesignRush for the recognition of ModFXMedia and our amazing employees and thank you to all of our clients for helping make it all happen!

Follow us on Facebook to stay up to date on all things ModFXMedia!

Related: ModFXMedia Ranks As One Of The Top Advertising Agencies In Jacksonville

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IS SEO Worth it For Your Business?

SEO or (Search Engine Optimization) is the formula for getting web pages to rank higher on search engines like Google. The higher you rank on search engines, the more traffic you will receive on your web page. There is a lot of information and research you can do to continuously improve your SEO. You can hire marketing companies or SEO experts to help get you farther along but the question is, is SEO worth it? 

How SEO Works

Search engines like Google have an algorithm they’ve created to filter out pages and rank certain ones higher than others. Over time this algorithm has become more and more complex with thousands of different factors that affect your ranking. 

Here are 3 Main Factors that Search Engines Evaluate:

  • Content: Search engines analyze content of a webpage to determine its relevancy to the search that was conducted. An important part of SEO is creating content that is targeted towards the keywords that search engines’ users are searching for.
  • Links: A web page that has been linked from multiple pages is more likely to be ranked higher. Especially if a high ranking website used your web page link. 
  • Page Format: HTML code is used to create web pages and how that is structured can greatly impact your SEO. You want to use specific keywords that are likely to be searched and on topic. Although, some keywords are oversaturated online and you may struggle to rank simply because of competition. It’s important to do research on what keywords aren’t too competitive to increase your chance. 
    • Your HTML code also determines your crawlability. Crawlability is when a google bot for example, goes to your site and saves your HTML code in a database. The crawler allows you to show up on google’s search engine so it’s important to have crawlability. 

That is the fundamentals of SEO but there are countless things to understand. There are many optimization techniques that can be implemented, SEO tools to utilize and HTML code to learn. 

Is SEO Worth it?

The short answer is absolutely. The whole goal of marketing is to be seen. Therefore, if you rank high on google, it’s more likely someone will buy from you, rather than someone who is on page 8 of their search. Done correctly, you can increase your clientele dramatically. “More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from using Google’s advertising solutions.

SEO not only brings you lots of traffic but it provides better trackable results. Having comprehensive analytics lets you know where you can improve on and what needs to be changed to better perfect your content. SEO is cost effective as well. If you are high ranking, you don’t have to worry about buying that billboard on the freeway or hiring a call center for cold calls. You are getting organic traffic from simply ranking higher. Your brand will be more exposed and you will appear more trustworthy to your consumers when they access your site and see how high you rank on google. 

It’s a win-win. The only issue is how competitive it continues to be as many businesses are looking to get that top spot, just as you are. This is why businesses are hiring marketing companies and SEO experts to help them create this traffic to their site. 

If you’re looking for Search Engine Optimization help for your business click here.

For more information and to stay up to date with us, follow us on Facebook!

Related: Organic Growth In Business

 

 

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Understanding Online Reputation Management for Doctors

In this digital era, reputation management has become a crucial aspect for any medical practice. 

Reputation is all about how the brand identifies itself, and how the public perceives it. And having a great online reputation is an excellent means to enjoy a partnership with current patients as well as prospects! 

However, many doctors are unaware of the fundamentals of online reputation management. 

Keep reading if you’re interested in learning more about healthcare reputation management, and why it is crucial for your medical practice.

But first…

Does Online Reputation In Healthcare Really Matter?

Glad you asked. In the internet era, your online reputation is your reputation.

It used to be that you practiced great medicine and patients came through the office doors. Today, patients have more choices and more tools than ever!

Regardless of whether a patient was referred by another provider or a family member, chances are they’re going to check-up on you online. And what they see about you can greatly influence their decisions! It’s your job to ensure that the offline realities of your practice match the online reality these potential patients see. 

After all, you want your online reputation to be as stellar as your practice’s clinical care and customer service! So, to help you understand the importance of keeping tabs on your reputation and reputation management a little better, we’ve incorporated the most important aspects of it for you below! 

Negative Coverage Is Often Overlooked!

Unfortunately, we live in a society that can be harsh and negative! 

Although nearly every doctor makes every attempt to have a positive impact on each patient, it’s often impossible to please everyone. 

In fact, when surveyed, 98% of searchers won’t look past the first page of Google results for any query. Therefore, the content that shows up on page for a medical practice (good or otherwise) overwhelmingly controls public perception. 

Let me explain a little better. When patients are dissatisfied with a doctor, they regularly use the internet to convey their dissatisfaction through negative content. What makes it worse is that some doctors, through no fault of their own, receive these negative reviews but do nothing about them. Then the domino effect happens!

The Domino Effect Of A Negative Review

What you as a doctor need to understand is, negative reviews can spread like a rash! Then when searchers look for a doctor in your niche they will see these negative review(s). This can then lead to you losing many potential patients, and gain a possible bad reputation. 

How can this happen you ask? Well, negative coverage is frequently overlooked by doctors, and believe me when I say this..ignoring bad reviews is not a healthy long-term approach! 

Instead, doctors should take a more proactive approach to control their online reputation to make their practice stand out! 

For example- Patients looking for a new doctor will be able to find yours on the internet and on message boards. They then see how successful your practice is based on the positive reviews that your patients provide. On the other hand…if your practice has numerous negative reviews they will also see this! 

EXTRA TIP- An agency can help filter and negate any negative reviews and turn it into a positive outcome and control the narrative.

How To Turn Negative Reviews Into A Positive

There’s a few basic ways you can turn a negative review into a positive outcome which include:

  • –Monitor your online reputation constantly. 
  • –Don’t ignore negative reviews- always answer!
  • –Reply quickly. 
  • –Take it offline.
  • –Be respectful.
  • –Offer something for their inconvenience so potential clients see how it was handled.
  • –Offer a sincere apology.

The important thing to remember is that people who post complaints just want to be heard. Ignoring a bad comment, a social media post, or google review, will show them and other potential patients that you don’t care about their experience.

Many prospects regard an unacknowledged negative review as more believable than an acknowledged one on review sites. They may give the impression that you can’t improve your business. When medical practitioners answer, they send a positive message that the patient experience is vital, leaving a positive impression.

When responding to negative online reviews, you can prevent misunderstandings and get people to change their negative feedback to helpful feedback.

However, if you take the time to thoughtfully respond, you can take control of the situation and turn negative feedback into a positive experience for your business. 

Create an Online Reputation Management Strategy

Identify Your Unique Value Proposition.

Before jumping into creating a reputation management strategy for your practice, you’ll want to first identify what makes your practice different from the rest. What can you offer to your patients that they can’t get anywhere else! 

Focus on Providing Valuable and Helpful Information.

One of the best reputation management tactics is being helpful to your current and potential patients.

Many marketers know this too, as several are increasingly focusing on content marketing through blogs or social media posts to share helpful information around their industry. A doctor can do this too!

Focus on medical content that can help people see that you’re an expert in your field. And this can even help you develop strong relationships with your current patients and help you bring in new patients after they see your willingness to keep providing value.

Choose the Platforms Where You’ll Engage with Your Audience.

Just as important as knowing what to share is where you’re going to share it. Understanding your patients’ most preferred platforms for engaging with medical practices like yours can help make sure you not only reach your clients but also makes sure that new clients can reach you.

Part of an effective reputation management strategy also involves you effectively engaging with your audience. Email marketing is one of the most popular and profitable platforms to engage and nurture existing subscribers who can later turn into return patients. 

You may also be on Facebook or Instagram to share helpful tips that will get clients results, based on your practices strategies. Just make sure you stay within HIPPA’S guidelines. 

Read up on one of our other blogs- “How to use Social Media Marketing and Email Marketing for your medical practice”.

Here are some tried-and-true tips for enhancing your healthcare practice’s online reputation:

Use Digital Patient Engagement Platforms

Many patients today demand greater healthcare interaction because it can help them achieve better health results. Positive treatment outcomes lead to increased patient satisfaction and a better reputation. A digital patient interaction tool can help you accomplish this. And it gives your patients more input into their treatment decisions while using technology.

Display Positive Online Reviews on Your Website

While negative comments should not be ignored, positive comments are what bring you new referrals, patients, and retention. Make a page on your site dedicated to good patient testimonials. Allowing the good evaluations to shine and stand out is a successful tactic.

Survey Patients After Their Appointments

You may capture essential components of care that cause unhappiness and have an impact on your reputation by conducting patient satisfaction surveys. 

Surveying patients shortly after their session provides the most honest and useful responses.

Maintain a Positive Online Presence With the Right Strategy

As a healthcare provider, it’s critical to have a strong online reputation management strategy in place. The digital age has made it easier for patients to share information about their experiences with you and your team on review sites like Yelp and Google+. But without the right strategy, tools in place, and proper management of reviews, it can be overwhelming! Modfxmedia can help you with all of your medical marketing needs including reputation management and your strategy. Click Here to schedule your FREE strategy call with us!

For more healthcare marketing tips, follow ModFXMedia on FB!

How do you manage your practice’s reputation online? Share your experience with us in the comments section below!

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ModFXMedia Named Best BPO Company in Jacksonville

ModFXMedia recently received the award of being one of the best BPO companies in Jacksonville by Digital.com. A total of 33 Jacksonville based companies were evaluated based on several criteria, and ModFXMedia successfully achieved recognition. 

There were multiple variables taken into consideration when awarding the best BPO companies, such as multiple service lines, firm size, and industry focus. ModFXMedia offers multiple services such as advertising, marketing, production, social media management, and much more. As a smaller company, ModFX is able to provide personal touches and special emphasis on specific areas for each of their clients, customized to their needs and ultimate goals. 

As a full service marketing company, ModFX is dedicated to providing clients the ultimate digital expertise in SEO optimization, content development strategy, production, social media management, and much more. ModFXMedia elevates your search engine rankings, helping you achieve the top spot on Google to grow organically. We create content that builds and tells the story of your brand, reinforces your SEO goals, and helps you exceed your marketing and revenue goals. ModFXMedia is your lead generating marketing and production machine. 

Follow us on Facebook for all of the latest news and updates! Read about our previous recognition of being one of the best web development companies in Jacksonville here!

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How SEO Benefits Your Medical Practice

Successful Search Engine Optimization (SEO) requires finding your niche and making it more visible to an audience looking for you online. It is valuable whether you are a blogger, an e-commerce shop, business professional, or medical practice.

Implementing SEO strategically will have a positive impact on the visibility and patient volume of your medical practice. Since all physicians are in such a competitive field, they stand to gain a huge advantage by applying search engine optimization to their website in order to help them stand out.

What is SEO?

SEO stands for “Search Engine Optimization.” The practice of SEO is the practice of employing a methodical approach to increasing your web page’s ranking on internet search engine results. Although SEO involves many tactics and approaches, one important pillar involves analyzing common searched-for keywords and phrases and building the website’s architecture around them to maximize their effect.

Through well-implemented SEO, you can promote your medical practice to achieve the top web page in search engines like:

  • –Google
  • –Bing
  • –Yahoo
  • –DuckDuckGo

Why Is SEO Important for Physicians?

SEO is important to physicians for 4 distinct reasons.

  • –It can help you rank at the top of the page
  • –It increases virtual foot traffic
  • –It makes information and services easily available
  • –It provides a better patient experience

75.1% of people click the top three results of a Google Search according to recent study. An increase in virtual foot traffic means a potential increase in real-world clients. An SEO-driven page highlights your skillset and expertise to a wider audience.

When health care is involved, patient emotion and anxiety often increase. A well-designed web page can help alleviate that anxiety by providing information quickly and easily, positioning your physician brand as knowledgeable and trustworthy.

Besides boosting your search result rankings, there are a number of other ways that your web presence can be optimized which results in a higher quality patient experience. This includes:

Targeted Leads

When patients search for a doctor online, millions of results will come up. However, when patients add keywords, such as specialty and location, the choices drop sharply. Having a strong SEO strategy will put your site in front of patients who are looking for exactly what you have to offer. 

Lower Costs

SEO is one of the most affordable forms of advertising and produces an exceptionally high return on investment (ROI). 

SEO has ongoing long-term results, such as constantly increasing traffic to your website and increasing brand awareness. Using the many strategies that SEO has to offer, you will be able to market your practices’ products and services to the patients that need them most. 

Build Authority

Trust is essential for any healthcare practice to lead patients further down the patient journey. Search engine rankings are determined by the number of people visiting a website and how they react, such as time spent on the site or if they immediately “bounced” back to the search engine results. Therefore, a website that ranks higher on search engines is seen as more trustworthy than one that ranks deep in the search results.

How Can ModFXMedia Help?

ModFXMedia can help provide SEO services specifically geared toward medical practices, including a full suite of features designed to enhance your patient experience. Those features can include:

  • –Medical Website Design & Management
  • –Medical & Healthcare SEO
  • –Google Advertising
  • –Reputation & Review Management
  • –Social Media Management
  • –Healthcare Content Marketing
  • –Creative Medical Brand Messaging

We can help you build and manage an effective website that ranks highly in browser search results, drawing new patients into your practice. ModFXMedia is able to take that increased visibility one step further by helping you manage your social media marketing campaigns, and making sure that positive patient reviews are prominently displayed in search results.

Amplify Your Practice with Proven SEO

Practices aspire to dominate their local market and be at the top of Google. 

ModFXMedia works closely with each provider to determine your practice’s niche and areas of opportunity and then promotes your expertise to an audience that is trying to find your services. 

With our proven experience executing medical SEO strategies, your website will receive a boost in website traffic, which will result in new patient visits and an increase in revenue.

Are you ready to boost your medical practices SEO strategy? Contact ModFXMedia for an SEO consultation today!

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Sales Strategy Tips For Small Businesses

What is your small business doing wrong? Let’s imagine for a minute that you have an excellent marketing team, management decisions and a great customer service team, but you’re not growing as a business! Frustrating, we know! Is it possible that there is something wrong with your sales strategy? In most cases it is, which is why we’re going to go over sales strategy tips for small businesses in this article.

The goal of every sales organization

Having a great sales strategy is not just for large organizations or multinationals. Small businesses need a great sales strategy as well to stay in the game and win over their competitors.

The goal of every sales organization is to close more deals faster or sell more products or services. In order to accomplish this, every organization needs a strong and effective sales strategy. As a business owner you may not have the time, team or resources which can cause you to lose precious time and money.

By building and developing a solid sales strategy with a professional marketing/digital marketing agency, it will help your business generate the leads you need that can really boost your small business. 

In this article we will walk you through the importance of a great sales strategy and how to build one that can help your small business make a real quantifiable growth.

What is a sales strategy?

Let’s jump back to basics for a minute here. What exactly is a sales strategy?

A sales strategy is an approach by an individual or a business to sell their products or services for generating and maximizing revenue. It supports your sales efforts and helps you to achieve desired results.

In other words, a sales strategy involves understanding your unique selling methods, identifying your target market, knowing your competitors, analysing trends and staying organized. A well-defined sales strategy shows you a clear path for achieving desired sales goals quickly.

Why is it important to have a sales strategy?

Having a solid sales strategy is important for the growth of your company. One of the biggest mistakes we often make is forgetting to build a sales strategy. Creating a sales strategy can help you get more customers, build strong customer relationships and sell more products/services.

A well-crafted sales strategy helps you to address the needs of customers at every stage. Doing this allows you to focus on areas that lead to closing more deals and enables you to find the right people for your team.

An efficient sales strategy can benefit your business by providing a clear-cut guide to streamlining your sales and marketing efforts.

Whether you deploy inbound sales or outbound sales, you can have sales strategies that can give you results.

Inbound sales strategy focuses on attracting prospects to your business and building strong relationships. The prospect is already aware of your business and initiates the contact.

One of the most popular ways to attract prospects is to provide best online contents such as blogs, e-books and other insightful information.

Prospects are actively looking for a solution or information regarding their challenge. At this stage, they are almost ready to purchase from you. So, to properly reel them in you need to clearly communicate how your product or service meets their needs. Depending on these interactions, prospects convert into customers.

In outbound sales, the seller actively seeks a potential buyer usually through targeted ads, cold calls, emails and text blasts. Having a good outbound strategy depends on having the right Ideal Customer Profile (ICP) for your business. If you’re not targeting your customers correctly you’re pretty much fishing without bait. 

Once you have your Ideal Customer Profile, you can generate a database of potential leads that match your target profile. Next, you can reach out to those leads to find whether they are interested in your products and services.

You can employ various prospecting methods including social media, digital marketing, cold calling, and text & email to get your prospect’s attention. Once you grab your prospects’ attention, you will need to understand their needs to close a deal and build a strong relationship with them.

How to build a sales strategy?

Now that you have a sales strategy plan, next it’s time to put your strategy into action. Here is a 7-step process to build a successful sales strategy:

1. Understand your target audience

We went over this a little above. Remember, the goal here is to attract more customers who have similar challenges as your current customers.

The best way to reach your target audience is to look at your current customers (or your competitors) and understand why they purchased a product / service. Ask yourself…what caused these customers to look for a solution like our product or service? Why did they purchase our product or service instead of a competitors? Why are they purchasing from our competitors and not us?

By creating a customer persona of your actual buyers or your competitors, you’ll be able to achieve consistent sales. 

In addition to understanding general demographics information such as business size and team size, you can collect details like why they ‘approached us’.

For example, you can post a customer survey on social media or through an email or text blast to understand your current customers better.

2. Implementing SWOT analysis

SWOT stands for: Strengths Weaknesses, Opportunities and Threat. This analysis is an important tool to analyze your current situation and consider your business strengths and weaknesses which will help you develop a stronger business strategy.

SWOT also helps you to identify whether you’re able to expand your business further, and this analysis can be performed by anyone familiar with your business processes.

SWOT analysis also highlights your areas of strength which you can use to make the most of the opportunities that you have in the future. It also shows your weakness so that you have the opportunity to address some of them and any threats that your business may have or may face. 

3. Aligning sales and marketing

Aligning your sales and marketing team will play a crucial role in the success of your business. It helps you in understanding customer acquisition and helps to increase your revenue. To properly manage every lead, you need sales and marketing to be united. Hiring a Professional Marketing and sales agency like ModFXMedia, can help you to understand and make sense of all of this so your money and efforts aren’t being wasted. 

Here’s a few ways in which could help for your sales and marketing teams to work better together: 

  • Arrange for regular joint meetings for both teams
  • Ensure open communication between both the teams
  • Facilitate sharing information between both the teams

Once you have aligned both the teams, next you have to produce a consistent message that both teams can use. Now you can send your consistent message to all your prospects for winning more deals.

4. Define a sales process

A sales process is a repeatable set of steps that a sales team can perform to turn potential leads into paying customers. It acts as a roadmap for your sales team so they can know what steps to take next so they can close a deal.

Having an effective sales process shows a clear path for your sales team to follow, and it gives them much more consistency in winning deals.

5. Get the right team

To achieve your sales target, you need the right sales talent. Creating an ideal hiring strategy and using it during the interview process is an excellent way to identify the best candidates.

Another way is to hire a professional marketing agency that has a team already trained in sales culture that can convert your small business with more leads.

6. Action plan

Set up a workflow that involves all tasks involved to achieve your goals. Assign the tasks to the right persons and provide a timeline for the completion of these tasks. Your timeline should be in sync with your revenue goals.

Hire a professional 

Whether you’re a start-up or an established player, building a well-defined sales strategy will help you to achieve your sales goals quickly. At ModFXMedia, we’ll help your business set clear priorities, measurable outcomes, strong guidelines and clear goals.

Set up your FREE digital marketing sales strategy with us today by Clicking Here to fill out our contact form on our website. Or, feel free to call us directly at- (904)673-7587. 

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Organic Growth in Business

Achieving and maintaining organic growth in business is one of the most important aspects of a successful company. Organic growth allows business owners to maintain control of their company, while ensuring security over their business without the influence of external factors such as mergers and acquisitions. Reaching successful organic growth is an intricate process that requires strategy and design. If your business is able to achieve continuous organic growth, it sets the company up for future success, and helps achieve revenue growth and goals without the need for assistance from external businesses. 

What is Organic Growth? 

Organic growth is the growth that a company is able to achieve solely through internal efforts. Examples of these internal efforts include:

Branding and Promotion

Customer Relationships

Content Creation

Product Development

The organic growth that a company achieves is done without the help or assistance of other businesses, and simply relies on its own resources. Organic growth strategies optimize growth from within the company, and this is done through the internal efforts that are listed above. 

Benefits of Organic Growth

When a business is able to grow organically, there are several benefits that come from this internal growth that set up the potential for future success. First, the owners are able maintain full and complete control of the company, as it grows from the inner workings of itself. When companies stray from organic growth and utilize the assistance of other businesses, the chances of losing control and ownership of the company increase. Another benefit of maximizing organic growth is that it is relatively inexpensive compared to other methods for achieving growth. By utilizing the strategies for organic growth, companies save money and maintain organization and control if they are willing to have a gradual growth process. 

Strategies to Grow Organically

Organic growth comes by design. There are several strategies to implement into your organic growth plan to help your company achieve successful and steady growth.

Branding and Promotion

Increasing your market share by promoting your brand and increasing brand awareness is essential in attaining organic growth. Brand awareness is the ability of customers to recognize your brand by its features and attributes. The more branding and promotions that are done increase your brand awareness and recognition. Promoting your services and products consistently will drive traffic to your company and allow brand awareness and recognition to continue growing.

Customer Relationships

Establishing good relationships with your customers and clients will help drive business to your company, and help establish credibility and trustworthiness. These relationships will improve your customer loyalty and continue driving returning customers and also bring in new ones. Encourage your returning customers to leave online reviews. This will improve your company’s reputation and establish it as dependable.

Creative Content

Digital marketing is a tool that every business needs in order to achieve growth and success. In your content, tell the story of your brand and connect with potential customers. Create content that resonates with your target market, and elicits an emotional response. Because you are trying to grow your company and reach as many people as possible, your content should be scheduled and consistently posted. Ensure that you are making your content creative, informative, and useful to the potential customers you are trying to reach.


In conclusion, acquiring growth organically is a gradual process, but the return is very profitable. Business owners are able to maintain control over their company throughout the process of growing organically. Organic growth also allows owners to be able to stay organized throughout the growth process because everything is done internally. By building your brand, promoting the services and products that your company offers, strategically creating content, and building customer relationships, the organic growth of your company will follow. 

Visit our Facebook to see the latest updates and posts from ModFXMedia. Click here to read about the importance of graphic design in digital marketing and how it can help fuel your organic growth!

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How Hiring A Medical Marketing Agency Can Help Your Practice

When you think of healthcare or medical marketing, you might picture TV ads for prescription drugs with smiling couples. While this is one form of medical marketing, it’s not really the kind  medical marketing used by regular doctors for their practices.

Doctors who are working to build their own brand or grow their practice require a more personalized digital medical marketing approach that will target their specific needs, goals, and audience. Hiring a professional medical marketing agency is a good way to start, and it will allow you to focus on your job, which is treating patients.

Medical marketing professionals are trained to develop campaigns and creative tactics that will bring tangible results and patient leads to your practice. 

Here are some ways in which doctors can benefit from the help of a medical marketing agency.

An Expert Healthcare Marketing Team

There’s no better sales tactic than quality care, great customer service, and showing true empathy to your patients. Patients interact with each department in your clinic, allowing each employee the opportunity to make a positive or negative impact on the patient experience. 

When there’s a need to “get the word out” about a new service offered or provided at your practice, a physician generally doesn’t have the time or expertise to effectively engage in marketing.

Maybe you want to set up a PPC ad on your latest service, or share a video on your social media channels educating the public on ED treatment, or make updates to your website. 

Whatever it is, your time is valuable as a physician, and a marketing agency has a team of experts that can creatively execute the right strategies and tactics for you. 

There’s no need to burn yourself (or your staff) out simply because you are trying to be a marketer as well as a physician. 

Strategy & Planning Analysis

A marketing agency can help you perform a deep dive into complex business development challenges, and implement solutions to keep your practice afloat and profitable. 

Have you seen a dip since a new practice opened in your town? Are consumers going elsewhere based on online reviews of your practice?

Hiring a medical marketing team can help doctors determine things like: 

  • What number of patients and “sales” will guarantee enough income for overhead costs? 
  • How to set a goal for profit. 
  • How to put a strategy into action in order to reach more people and drive conversions on your site.

They Will Handle SEO Smoothly

Search Engine Optimization (SEO) is the method of ensuring your practice will come up near the top of the search engine results when potential patients are looking for a medical practitioner in your geographical window and area of expertise. 

Multiple factors determine what moves a particular practice to the top of the search list, with just a few including competition, backlinks, website structure and readability, and age and credibility of their domain name. Those are just a sampling of things taken into consideration when improving SEO.

Most physicians would prefer to spend their time caring for patients or improving their specialty over learning the logistics of SEO. 

Choosing not to participate in SEO monitoring isn’t a feasible option, though. Medical practices are missing out on prime growth by not paying attention to their ranking on search engines. By hiring a medical marketing agency, this allows physicians to use their time where it is most valuable.

They can help to target your ideal patient utilizing paid advertising

Unlike traditional broadcast and print media, a medical digital marketing agency helps you to be specific with your target through the ability to streamline them through certain features.

Digital marketing enables physicians to target patients by a specific condition, age, gender, demographic, or even zip code.

The ability of digital marketing to target consumers through the use of certain keywords increases the chance to reach the patients you want. 

Also, this ability to target certain conditions can be done in real-time, and is a cost-saving move that cannot be done via traditional advertising methods.

PPC advertising allows you to pay for targeted ads across a specific demographic and/or geographic location. 

For example, an orthopedic practice could invest in Google Ads to target a specific location – for instance, “Orthopedic specialist in Waco, TX” – this will help push prospective clients to visit their website or call their practice.

A medical marketing agency can help make sure you reach the patients you want in the area you want. They know all the ins, outs and tricks to make sure your paid advertising is successful. 

They Can Create an Text & Email Marketing Campaign

Hiring a medical marketing agency like ModFXMedia allows you to ensure your communications with your patients aren’t going straight into the spam folder. 

The marketing team will carefully craft the texts and emails and then schedule them at appropriate intervals. 

They can also help you determine what type of text and email marketing would work best for your practice.

Some physicians send out bi-weekly or monthly informational content and practice updates to patients on their mailing lists. While others prefer to stick with a simple pre-appointment reminder email and patient satisfaction survey. 

Working with a professional agency can help you to determine what works and what doesn’t to ensure your practice is keeping your current patients up to date while constantly gaining fresh leads from new subscribers.

They can improve patient reviews

Consumer-driven review websites like Yelp and Google are influential to consumers when looking for everything from a new hair salon to a doctor’s office. 

As a consumer, why ask one or two friends for a recommendation when they can have instant access to dozens of reviews to get a variety of perspectives and help make their own decision?

These reviews can really make or break a practice, and they may be the reason you aren’t seeing return patients or even new patients. 

Having a medical marketing team on your side can help you analyze these reviews daily and help you understand a common theme of either good or poor service. 

It’s important to know what your consumers are saying about your office to help decide what changes are needed to improve patient quality and happiness. 

Once you know what to fix, your medical marketing agency can launch campaigns to promote these changes and get more patients through your door who will, in turn, leave better reviews!

The time is now to invest in a Digital Marketing Agency

From well-established healthcare practices to fledgling offices, maintaining a robust digital presence will provide the stability required for a business to flourish. 

If you want to win patients, you’ll need to create social profiles, optimize your website for SEO and mobile, and run paid advertisements to attract new patients. 

Adopting a digital marketing plan for your practice will level the playing field so your practice can reach potential patients who are searching for services also offered by larger healthcare systems. 

At ModFXMedia, we have years of experience in healthcare/medical digital marketing. We handle Healthcare practices, Dental Practices, Regeneration Clinics, Integrative Medicine, Ophthalmology/Vision clinic as well as Veterinary clinics. And the best news is you start to see results right away! 
To learn more about ModFXMedia, and how we can help your practice, request a free strategy call with us by CLICKING HERE to fill out the form on our website. Or call us directly at 1-904-673-7587.

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