How Using TikTok Can Gain Your Medical Practice More Clients

In today’s digital age, social media platforms have become powerful tools for businesses to connect with their target audience and attract new clients. One platform that has experienced tremendous growth and popularity is TikTok. Initially known for its entertaining and creative content, TikTok has evolved into a platform that can also be utilized for professional purposes, including medical practice marketing. In this blog post, we will explore how using TikTok can benefit your medical practice and how ModFXMedia, a leading medical digital marketing agency, can assist you in leveraging this platform to gain more clients.

I. TikTok: A Powerful Platform for Medical Practice Marketing

Engaging and Growing Your Audience

TikTok has a massive user base, with millions of active users worldwide. By creating informative and engaging content, you can reach a wider audience and raise awareness about your medical practice.

Building Trust and Credibility

TikTok allows you to showcase your expertise and educate viewers about various medical topics. By sharing valuable information, you can establish yourself as a trusted authority in your field, gaining credibility and attracting potential clients.

Humanizing Your Practice

TikTok’s casual and authentic nature allows you to humanize your medical practice. By sharing behind-the-scenes moments, patient success stories, and introducing your team, you can create a personal connection with your audience, making them more likely to choose your practice.

Leveraging Trends and Challenges

TikTok is known for its viral challenges and trends. By participating in relevant healthcare challenges or incorporating trending sounds and effects into your content, you can increase your visibility and engage with a broader audience.

II. ModFXMedia: Medical Digital Marketing Experts

Targeted Strategy and Content Creation

ModFXMedia specializes in medical digital marketing and understands the unique needs of healthcare professionals. Our team can develop a customized strategy and create compelling TikTok content that aligns with your medical practice’s goals and target audience.

Professional Video Creation

Creating high-quality videos is 

essential for capturing the attention of TikTok users. At ModFXMedia, we have the expertise and resources to produce professional videos that showcase your practice and provide valuable information in an engaging manner.

Trend Analysis and Optimization

Staying up to date with the latest TikTok trends is crucial for maximizing your reach. ModFXMedia keeps a close eye on emerging trends and utilizes data-driven insights to optimize your TikTok content for better visibility and engagement.

Community Management and Engagement

Building an active and engaged community on TikTok requires consistent interaction and response to comments and messages. The ModFXMedia team can handle community management on your behalf, ensuring that your practice’s TikTok presence is nurtured and responsive.

III. How ModFXMedia Can Help You Utilize TikTok for Your Medical Practice

Comprehensive Marketing Strategy

ModFXMedia takes a holistic approach to medical digital marketing. We can develop a comprehensive strategy that incorporates TikTok along with other social media platforms, ensuring a cohesive and effective online presence for your practice.

Targeted Campaigns and Advertising

At ModFXMedia, we can run targeted advertising campaigns on TikTok, reaching potential clients who match your desired demographics and interests. This can significantly boost your visibility and attract new patients to your practice.

Analytics and Performance Tracking

Understanding the effectiveness of your TikTok marketing efforts is essential. At ModFXMedia, we can provide detailed analytics and performance tracking, allowing you to measure the success of your campaigns and make data-driven decisions for future optimizations.

The Takeaway

Incorporating TikTok into your medical practice’s digital marketing strategy can be a game-changer when it comes to attracting new clients. By leveraging the expertise of ModFXMedia, you can navigate the world of TikTok with confidence. 

Our tailored approach, creative content creation, and data-driven strategies will help your medical practice gain more clients and establish a strong online presence. 

Embrace the power of TikTok, and watch your practice thrive in the digital era. Click Here to schedule your FREE strategy call with us and get a quote.

For more medical digital marketing tips, follow ModFXMedia on FB & Instagram!

Check out another one of our blogs on a step by step guide and advice on “How to Incorporate Tik-Tok into your marketing strategy”

How do you manage your practice’s Tik-Tok account? Share your experience with us in the comments section below!

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Strategies for Making Your Tik Tok Ads Stand Out from the Crowd

TikTok has become one of the most popular social media platforms in recent years, with over a billion active users worldwide. It’s no wonder that businesses are turning to TikTok as a way to reach new audiences and promote their products or services. However, with so many businesses vying for attention on the platform, it can be challenging to stand out. In this blog, we will discuss strategies for making your TikTok ads stand out from the crowd.

ModFXMedia: An Overview

ModFXMedia is a leading digital marketing agency that specializes in creating high-quality TikTok ads that engage audiences and drive results. Their team of experts has a deep understanding of the TikTok platform and can help businesses create ads that stand out from the crowd.

Understand Your Audience

The first step in creating TikTok ads that stand out is to understand your audience. TikTok has a unique user base, and it’s important to create content that resonates with them. Take the time to research your target audience, including their interests, behaviors, and preferences. Use this information to create ads that speak directly to their needs and desires.

Be Creative and Authentic

One of the keys to standing out on TikTok is to be creative and authentic. TikTok users are looking for content that is entertaining, engaging, and authentic. Don’t be afraid to think outside the box and try something new. Use humor, storytelling, or other creative techniques to make your ads memorable and engaging.

Focus on Visual Appeal

TikTok is a visual platform, so it’s essential to focus on visual appeal when creating your ads. Use high-quality images or videos that are visually appealing and eye-catching. Experiment with different visual elements, such as color, contrast, and composition, to create ads that grab attention and stand out.

Use Music and Sound Effects

Music and sound effects can be powerful tools for creating TikTok ads that stand out. TikTok users love music, and using the right music or sound effects can make your ads more engaging and memorable. Consider using popular songs or trending sound effects that resonate with your target audience.

Keep it Short and Sweet

TikTok videos are limited to 60 seconds, so it’s essential to keep your ads short and sweet. Focus on delivering your message quickly and efficiently, without sacrificing creativity or quality. Keep in mind that TikTok users have short attention spans, so your ads should be designed to grab attention and hold it from the first second.

Incorporate Hashtags

Hashtags are an essential element of TikTok, and incorporating them into your ads can help them get discovered by a wider audience. Use hashtags that are relevant to your target audience and your content. Avoid using too many hashtags, as this can make your ads appear spammy or inauthentic.

Engage with Your Audience
Finally, to create TikTok ads that stand out, it’s essential to engage with your audience. TikTok is a social platform, and users expect to interact with brands and content creators. Respond to comments, create duets or challenges, and use other engagement tactics to create a two-way conversation with your audience.

In conclusion, TikTok is a powerful platform for businesses looking to reach new audiences and promote their products or services. However, with so many businesses vying for attention on the platform, it’s essential to create TikTok ads that stand out from the crowd. By understanding your audience, being creative and authentic, focusing on visual appeal, using music and sound effects, keeping your ads short and sweet, incorporating hashtags, and engaging with your audience, you can create TikTok ads that drive results and stand out from the competition. With the help of a digital marketing agency like ModFXMedia, businesses can take their TikTok advertising to the next level and achieve their marketing goals

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How To Choose The Best SEO Keywords For Your Medical Website

Keywords are words and (more often) phrases that people use when conducting searches on Google and other search engines. The foundation of SEO campaigns is keyword selection, so many people ask: Why are keywords so important for your medical website? Well, to have a solid healthcare SEO foundation, you need to be able to be found by new patients..and constantly! To do that, you’ll want your medical website to rank highly (i.e on the first page) in search results. Which means you need to put serious effort into your SEO plan which includes researching and choosing the best SEO keywords for your medical website.

But we’re getting a head of ourselves here. The importance of keywords to SEO is huge on several fronts and choosing the best SEO keywords is a whole process in itself. So to help you out we broke down how to choose the best SEO keywords for your website in this blog. Let’s take a look! 

What is keyword research?

Keyword research and selection is a crucial component of every SEO strategy. It’s where you have to come up with an extensive list of keywords that you would like your medical website to rank for. 

To obtain such a list there are 3 basic steps. 

  • First: Website owners need to dig into their target audience and search engines. 
  • Second: You’ll need to research what search terms your prospective patients will type into Google when they’re looking for a particular product or service in your niche. 
  • Third: Write down what you’ve found and then use this list as a basis to create content that will attract more high-quality traffic to your  website. From there, you can choose the best SEO keywords for your medical website.

Keyword research is never finished: repeating it regularly is essential to keeping your SEO and website strategy up-to-date, and ensures that you’re ranking high over your competitors. If you need help with any of this, Modfxmedia is a premier medical marketing agency that can help take the stress away! 

Why you should be thoughtful when choosing the best SEO keywords for your medical website.

1. To rank highly in search engines

SEO for medical takes work! More than half (61 percent) of marketers cite improving SEO and growing their organic presence — i.e., search results based on keyword relevance — as their top inbound marketing strategy according to HubSpot.

Chances are when you conduct a Google search, you don’t look past results on the first page. Well, prospective patients take the same approach when looking for a provider. So if your practice does not rank high enough, they’ll never even come across your website.

2. To properly market your practice

You can’t expect your medical practice to show up in search results for terms not included in your healthcare SEO strategy. Therefore, it’s important to really think about what you want your practice to be known for and choose your SEO keywords accordingly.

Keywords do not need to perfectly align with search terms — i.e., [cosmetic dentistry jacksonville, fl] — in order to rank. Focus on readability. As long as they include where you’re located, what you treat, and what makes your practice unique, you’re golden!

3. To attract your target patient base

The keywords you choose are going to be what draws prospective patients to your doctor website. When a prospective patient needs a provider who offers certain services in their area, there’s a good chance they’re going to get online and search for someone. To get those prospective patients you’ll want to tailor your selections to fit your ideal audience- that way your practice appears in their search results. 

Questions doctors should to ask themselves when choosing their SEO keywords 

To dig a little more into “how” to research and choose the best SEO keywords for your medical practice, here’s some questions you should be asking yourself. 

Hint: Don’t think like a business owner, think like a prospective patient!

Which services are most performed or requested?

Your patients should always come first, and that includes when you’re optimizing your practice website. Think about the symptoms, conditions, and needs of those who seek your care, and use this to create a robust healthcare SEO strategy.

Choose keywords that fit these syntactic formats:

I do/perform ____.

I provide _____ service(s).

I treat _______ symptom(s).

Your practice will be displayed to patients searching for these keywords, related keywords, or questions containing these keywords, making prospective patients more likely to find and contact you over your competitors.

Which services are most profitable?

As a doctor, your goal is to help people, but your practice is also a business that needs to remain profitable to stay open. Keep this in mind when choosing your target SEO keywords for your website for doctor services.

From a business standpoint, it makes sense to dedicate extra space on your website to services that add the most to your bottom line. When searching online for providers, prospective patients seeking these services will come across your practice and are likely to reach out to make an appointment.

Which services do you want your practice to be known for?

You provide a myriad of services, but a select few are the cornerstone of your practice. Choosing the right healthcare SEO terms will help patients seeking these services and search engines find you.

Before selecting keywords for your SEO strategy, think long and hard about the niche you aim to carve out. When you’ve decided on your SEO strategy and the direction you’d like to take your practice, you’ll be equipped to choose keywords that support your mission.

Need help carving out a robust SEO strategy for your medical practice? Reach out to ModFXMedia for a quote! 

Are your healthcare SEO terms patient-friendly?

After spending years in the medical field, you use clinical terms in conversation without thinking twice. The problem is, most patients don’t speak doctor lingo.

Remember this when choosing SEO keywords for your website, because complex terms probably won’t get you much traffic. For example, patients are more likely to search for [high blood pressure] than [hypertension].

Of course, some patients are more informed than others. If your target patient base is familiar with high-level medical terms, it’s perfectly fine to incorporate them into your keyword strategy.

Final thoughts

Everyone strives to be at the top of any search result, and though SEO, and the right keywords will definitely help to establish your ranking, it is not a set-it-and-forget-it situation. Constant attention to your audience, refreshment of your content, and the implementation of some established technical guidelines are the only way to increase your visibility and rank high. That’s why you need to work with professionals instead of trying to do all this yourself!

If you don’t have the time or expertise to handle this initiative on your own, consider working with external healthcare SEO experts at Modfxmedia. We have a proven track record of elevating doctor websites in search results and helping them smoke their competition!

We provide SEO solutions for businesses wanting to expand their online presence, increase leads and grow their revenue. So when you’re ready to work with an agency who has the very best search marketers using the most cutting edge techniques and technology, then schedule your FREE strategy call with us by clicking here or call us directly at (904)673-7587.

From carefully selected keywords, to on page and off page SEO, content creation, and everything in between, ModFXMedia has got what you need! 

While you’re here check out another one of our blogs about How Hiring A Medical Marketing Agency Can Help Your Practice”.

And don’t forget to follow us on Facebook and Instagram!

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8 Ways to Reduce Patient No-Show Rates

If you’re sitting here reading this it’s because your practice may be trying to solve the single-biggest problem to anyone who has worked in a medical office: helping to address the ever vexing problem of predicting and addressing patient no-shows. 

Studies have found that no-shows cost the U.S. healthcare system more than $150 billion a year and individual physicians an average of $200 per unused time slot. After all, whether or not patients show up, medical practices still have to pay their staff and cover expenses like rent and the cost of equipment. 

So how can you reduce these no-show rates? Well, just give us a couple more minutes of your time and keep reading, because we’ve listed 8 ways that just may help reduce your medical practices no-show rates- and fast!  

1) Use automated patient appointment reminders

If you’re not already doing this, it’s time to! Perhaps the most effective and simplest strategy for reducing patient no-show rates, is sending appointment reminders. 

Automated appointment reminders help bring down patient no-show rates and boost appointment confirmations. And by leveraging automated text reminders, it will ultimately increase patient attendance via better scheduling and slot utilization.

While email outreach is successful on its own, when paired with text appointment reminders it makes your strategy that much more bidirectional — meaning patients can text you back — which gives patients a chance to confirm their appointment, get directions, ask questions, and adequately prepare for their appointment.

2) Use the patient’s preferred method of contact  

Now this seems like an obvious one right? Well, you’d be surprised to know that this is one that is overlooked often. 

Patients of all ages now use technology in every facet of their lives and expect more than robo-dialers, or one-way email and text systems from their providers. They want the convenience of choosing their preferred channel to communicate whether it be text messaging, phone, or email. 

Always ask your patients their preferred method of contact for appointment reminders and other patient outreach. 

By using both text, email and phone call reminders you cross all your t’s and dot all your i’s to make sure the individual is receiving and responding to the messages your practice sends out. 

3) Text patients to reschedule

Sometimes patients do have to miss an appointment whether it’s due to work, family life, or an emergency. Life happens! The important thing is to be proactive about it right away. 

If a patient misses an appointment, reach out to these individuals right away with an invitation to reschedule. Encourage them to text back or contact the office staff. 

There are software features available that allow patients the ability to reschedule a medical appointment at their convenience. 

Professional marketing agencies like ModFXMedia come in handy because they use software features and other services bundled together to streamline and constantly monitor the lead generation process, which greatly helps to reduce and eliminate patient no-shows.

4) Offer digital check-in and updates on scheduling issues

Healthcare consumers are busy people, so asking them to repeatedly wait long periods of time before an appointment may turn them into no-shows. Eventually, they may also become a lost patient if they find another provider who they perceive values their time more. To save administrative time, many providers are continuing virtual waiting rooms options that were created during the COVID pandemic. Or some practices are now turning to a hybrid version of this. 

By offering patients a touchless or digital check-in process, this will allow patients to pre-register and complete any screenings or paperwork before their appointments. 

For up-to-date information, bidirectional texting allows patients and the medical staff to quickly communicate if there are any scheduling or time issues.

It’s also important for staff to be constantly trained on how to interact with patients in the office while the individual is waiting. 

Simply keeping a patient updated if their appointment is running behind shows the patient that your office cares enough about their time. If they do have to leave, ask to reschedule their appointment right away or send out a text reminder the following day to have the patient call to reschedule as soon as possible.

5) Reduce the time between scheduling an appointment and the actual appointment

How else can your practice improve no-show rates? You have to cut down on the waiting time for your patients to get an appointment. Whether it’s reducing no-show rates in primary care or in specialized practice, patients want faster access to doctors, information, and medical services. 

Spending a significant amount of time in between appointments waiting to see their doctor can be a frustrating experience to say the least. So if a practice wants to reduce these no-show appointments, that means providers need to keep the waiting time short for their patients. Unfortunately, the problem is a bit of a chicken-and-egg scenario. Long wait times to see a provider increases no-shows, and no-shows contribute to longer wait times for other patients.

It is possible to reduce the time between patient scheduling and appointments for an entire practice if delays are identified and the scheduling process is optimized. You can do this by working with a professional medical marketing agency like ModFXMedia to help optimize the appointment and scheduling process. While also using software to help pinpoint the causes of these delays. 

After using those resources a practice can then revamp their scheduling procedure and successfully cut down their average waiting time significantly. 

If wait times are significantly reduced, it will result in a positive experience for patients and significantly contribute to reducing patient no-show rates. 

If a practice is dealing with habitual no-show patients, try offering same-day or next-day appointments.

6) Help patients understand the need for the appointment

One reason patient no-show rates remain high is that patients don’t understand the purpose of the visit. Only 12 percent of US adults have proficient health literacy, and a staggering 77 million adults have basic or below basic health literacy. This results in patients not adhering to treatment plans — including attending their scheduled visits. 

One of the effective strategies to reduce no-show rates is to make information and health education accessible to patients, particularly in complex medical situations. 

In addition, providers can also communicate instructions and information prior to a visit or procedure to help patients prepare and empower them to show up to their doctor’s office. 

Research published in the journal Medscape General Medicine recommended five steps for changing patient beliefs and behavior as they relate to following treatment plans and attending appointments which we’ve listed for you below.

Educate your patients so they:

  • Recognize the risk of not adopting a healthy behavior
  • Educate them on the Price of Health and all fees before the appointment
  • Perceive their condition as serious
  • Believe in the positive effects of the suggested treatment
  • Can address their fears and concerns
  • Believe they can complete the treatment plan

7) Calm patient fears

Another way to reduce no-show appointments is to calm your patients and address their fears. 

Fear fuels patient no-show rates since patients may fear bad test results, getting on the scale, or uncomfortable procedures. Whatever the reason, fear keeps patients from following through with their scheduled appointments

A lot of people feel anxious because they fear the unknown, and this lets their imagination run wild. 

It’s not uncommon for a no-show to be due to someone imagining a worst-case scenario, when in fact going for an annual check-up is the best prevention.

By addressing this fear factor with new patients it’s a big step towards reducing no-show appointments. A provider can do this before a patient’s visit. Give new patients the option to speak with someone at the office about their anxiety before a visit. 

Having a live representative on your website can also help with this. 

If providers can initiate this type of conversation by asking patients how they feel about an upcoming test or visit, they can reinforce their role as not only a provider but also as an advocate and an ally. This can vastly help decrease no-show rates.

8) Send follow-up messages

Automating thank you messages to show your patients appreciation for keeping their appointments acknowledges their time is valuable and helps build patient loyalty. 

You can also include additional information in the post-appointment thank-you message for referrals, medication, and any other types of follow-up.

If all this seems like a lot, that’s because it is! But the practices that take the time to incorporate these suggestions will greatly reduce no-shows, build loyalty, receive more 5 star online reviews, and get more word of mouth referrals. But you don’t have to put forth this complex strategy all on your own! 

ModFXMedia

Practices aspire to dominate their local market so ModFXMedia works closely with each provider to help with lead generation, no-show solutions, determine your practice’s niche and areas of opportunity. We also work hard with your practice to promote your expertise to an audience that is trying to find your services. 

With our proven experience executing medical marketing strategies, your practice will receive a boost in website traffic, in new patient visits, a decrease in no-shows and an increase in revenue.

If that sounds like a strategy you’d show up for then contact ModFXMedia for a FREE strategy call session today! Or call us directly at (904)664-3160.

While you’re here check out another one of our blogs about How Hiring A Medical Marketing Agency Can Help Your Practice
And don’t forget to Follow us on Facebook and Instagram!

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Meet Justin Ingram of ModFXMedia

Article Written on Voyage Jacksonville

 

Hi Justin, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us. To start maybe you can share some of your backstories with our readers?


I started out in sales. By the time I was 30, I was maxed out on pay, super overworked, and couldn’t move up. I knew I had to find a new career and fast. When looking into a million opportunities, I finally found and realized digital marketing was right up my alley and aligned well with my skillsets and interest.

I started a digital marketing company and with my background in sales I was able to grow a business from just myself and then 1 year later we are at 1 million dollars in revenue and a team of 13.

We pride ourselves on doing a fantastic job, always making our clients a top priority, and doing all of our work in-house in an office environment with a great team and culture.

We’re trying to triple in size and staff in the next 12 months.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?


Definitely a struggle to learn all the skills required and most importantly finding the right people to grow the company with. Hiring and retaining talent through COVID has definitely been the hardest part about starting and growing a business 10000%.

We’ve been impressed with ModFXMedia, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?


We build your sales funnel for a true 24/7 lead-generating machine. We don’t believe in a quick fix for marketing. We’ll work to discover the big picture in your business and build revenue-generating machines for our clients to help them attract, acquire and retain customers with increasing revenue on autopilot. https://www.modfxmedia.com.

How Do You Think About Luck?


Being super aggressive and super personable to build strong relationships with our clients, so they trust us and know we do great work and send us a lot of referrals.

Contact Info:

 

Justin Ingram of ModFXMedia
ModFXMedia Employees
ModFxMedia Employees Thanksgiving
ModFXMedia Employees
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Could SEO benefit YOUR Website? Find out Here!

SEO or (Search Engine Optimization) is the process of utilizing certain tools to get your website to rank higher on search engines, giving your website more visibility and therefore more visitors. With business, the best product is a product that sells itself. One that you don’t have to pour money into year after year on commercials and advertising. If you get your SEO right, that is organic visitors coming to your website without any additional costs. Without you realizing it, SEO might be exactly what your website has been missing all this time. 

Does Your Website Gain Enough Traffic?

To find out you need to check your website’s analytics. There are many online sources for that to evaluate how well you are doing and tips on how you can improve. If you notice your websites organic engagement is low, that is a sign that SEO is lacking on your website and could use some improvement

What Does Your Website Look Like on Mobile Devices?

More than half of the people worldwide access the internet using mobile devices, while only 49% do so via desktops. With that knowledge, it’s vital that your website is user friendly on mobile. Search engines will only rank websites that are user friendly and accessible, high on their list. This is where SEO comes in handy as it does work to create an easier website design that users can easily read and understand. 

 Do Your Competitors Rank Higher Than You?

If so, that is an issue, because they are taking a lot of the organic leads that could have been yours. If you do a quick google search, where does your website rank. Typically, users choose from the first page of a search engine so that is the page you want to be on. Anything after that means you need SEO help. 

Do You Have a Clear Understanding on Your Audience and Digital Marketing Strategy?

SEO’s main priority is to target the intended audience for the product or service you are offering. If you are selling mens cologne for example, you want to be sure your website and its contents target men and men of a certain age as that is who you are selling too. When writing content such as blogs, you want to ensure it is on topic to the product you are selling and it is engaging the right audience. 

Do You Have Enough Backlinks?

Something SEO prioritizes is backlinks. Backlinks help to increase your sites visibility and gives your website credibility. You always want to direct your audience, whether that be to relevant sources or to other areas of your website. SEO can help you navigate backlinks and have the most relevant links on your site. Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm.

If you’ve said no to one or more of these questions, professional SEO help may be just what you need to see real growth on your website. At ModFXMedia, our team of professionals take tremendous pride in delivering an integrated array of marketing services to deliver bottom-line results for our clients to skyrocket their business and grow in the local Jacksonville, FL market.  We are a full service marketing power-house offering you all the digital expertise you need in one place.

ModFXMedia specializes in Search Engine Optimization and focuses on these three areas to get you growth in your business:

  • Inbound Marketing
  • On-page and off-page optimization (SEO)
  • Content development strategy
  • Pay-per-click (PPC) campaign strategy

To learn more about us follow us on facebook!

Related: IS SEO Worth It For Your Business?

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ModFXMedia Marketing Agency Ranked As Top 20 Web Design Agency

ModFXMedia is proud to share with our readers the recognition of another award!

DesignRush ranks the top Florida Pay Per Click Management Companies that can help you generate quality prospects and turn that into sales.

DesignRush is a B2B marketplace whose platform lists over 9,300 agencies from over 50 different countries connecting brands like ModFXMedia and ranking them on performance and reputation. Out of all of their marketing agencies, we have been awarded a top rank. 

ModFXMedia’s vast collection of skills and services that range from SEO, social media management, branding, online advertising, website design and development, and even video production continue to grow. We are proud of the goals we have met thus far and we are proud of the recognition such as this award from DesignRush! With every step forward that our clients can take as they attract, acquire, and retain new customers through our marketing and advertising efforts, we grow too! 

Thank you to DesignRush for the recognition of ModFXMedia and our amazing employees and thank you to all of our clients for helping make it all happen!

Follow us on Facebook to stay up to date on all things ModFXMedia!

Related: ModFXMedia Ranks As One Of The Top Advertising Agencies In Jacksonville

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IS SEO Worth it For Your Business?

SEO or (Search Engine Optimization) is the formula for getting web pages to rank higher on search engines like Google. The higher you rank on search engines, the more traffic you will receive on your web page. There is a lot of information and research you can do to continuously improve your SEO. You can hire marketing companies or SEO experts to help get you farther along but the question is, is SEO worth it? 

How SEO Works

Search engines like Google have an algorithm they’ve created to filter out pages and rank certain ones higher than others. Over time this algorithm has become more and more complex with thousands of different factors that affect your ranking. 

Here are 3 Main Factors that Search Engines Evaluate:

  • Content: Search engines analyze content of a webpage to determine its relevancy to the search that was conducted. An important part of SEO is creating content that is targeted towards the keywords that search engines’ users are searching for.
  • Links: A web page that has been linked from multiple pages is more likely to be ranked higher. Especially if a high ranking website used your web page link. 
  • Page Format: HTML code is used to create web pages and how that is structured can greatly impact your SEO. You want to use specific keywords that are likely to be searched and on topic. Although, some keywords are oversaturated online and you may struggle to rank simply because of competition. It’s important to do research on what keywords aren’t too competitive to increase your chance. 
    • Your HTML code also determines your crawlability. Crawlability is when a google bot for example, goes to your site and saves your HTML code in a database. The crawler allows you to show up on google’s search engine so it’s important to have crawlability. 

That is the fundamentals of SEO but there are countless things to understand. There are many optimization techniques that can be implemented, SEO tools to utilize and HTML code to learn. 

Is SEO Worth it?

The short answer is absolutely. The whole goal of marketing is to be seen. Therefore, if you rank high on google, it’s more likely someone will buy from you, rather than someone who is on page 8 of their search. Done correctly, you can increase your clientele dramatically. “More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from using Google’s advertising solutions.

SEO not only brings you lots of traffic but it provides better trackable results. Having comprehensive analytics lets you know where you can improve on and what needs to be changed to better perfect your content. SEO is cost effective as well. If you are high ranking, you don’t have to worry about buying that billboard on the freeway or hiring a call center for cold calls. You are getting organic traffic from simply ranking higher. Your brand will be more exposed and you will appear more trustworthy to your consumers when they access your site and see how high you rank on google. 

It’s a win-win. The only issue is how competitive it continues to be as many businesses are looking to get that top spot, just as you are. This is why businesses are hiring marketing companies and SEO experts to help them create this traffic to their site. 

If you’re looking for Search Engine Optimization help for your business click here.

For more information and to stay up to date with us, follow us on Facebook!

Related: Organic Growth In Business

 

 

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Understanding Online Reputation Management for Doctors

In this digital era, reputation management has become a crucial aspect for any medical practice. 

Reputation is all about how the brand identifies itself, and how the public perceives it. And having a great online reputation is an excellent means to enjoy a partnership with current patients as well as prospects! 

However, many doctors are unaware of the fundamentals of online reputation management. 

Keep reading if you’re interested in learning more about healthcare reputation management, and why it is crucial for your medical practice.

But first…

Does Online Reputation In Healthcare Really Matter?

Glad you asked. In the internet era, your online reputation is your reputation.

It used to be that you practiced great medicine and patients came through the office doors. Today, patients have more choices and more tools than ever!

Regardless of whether a patient was referred by another provider or a family member, chances are they’re going to check-up on you online. And what they see about you can greatly influence their decisions! It’s your job to ensure that the offline realities of your practice match the online reality these potential patients see. 

After all, you want your online reputation to be as stellar as your practice’s clinical care and customer service! So, to help you understand the importance of keeping tabs on your reputation and reputation management a little better, we’ve incorporated the most important aspects of it for you below! 

Negative Coverage Is Often Overlooked!

Unfortunately, we live in a society that can be harsh and negative! 

Although nearly every doctor makes every attempt to have a positive impact on each patient, it’s often impossible to please everyone. 

In fact, when surveyed, 98% of searchers won’t look past the first page of Google results for any query. Therefore, the content that shows up on page for a medical practice (good or otherwise) overwhelmingly controls public perception. 

Let me explain a little better. When patients are dissatisfied with a doctor, they regularly use the internet to convey their dissatisfaction through negative content. What makes it worse is that some doctors, through no fault of their own, receive these negative reviews but do nothing about them. Then the domino effect happens!

The Domino Effect Of A Negative Review

What you as a doctor need to understand is, negative reviews can spread like a rash! Then when searchers look for a doctor in your niche they will see these negative review(s). This can then lead to you losing many potential patients, and gain a possible bad reputation. 

How can this happen you ask? Well, negative coverage is frequently overlooked by doctors, and believe me when I say this..ignoring bad reviews is not a healthy long-term approach! 

Instead, doctors should take a more proactive approach to control their online reputation to make their practice stand out! 

For example- Patients looking for a new doctor will be able to find yours on the internet and on message boards. They then see how successful your practice is based on the positive reviews that your patients provide. On the other hand…if your practice has numerous negative reviews they will also see this! 

EXTRA TIP- An agency can help filter and negate any negative reviews and turn it into a positive outcome and control the narrative.

How To Turn Negative Reviews Into A Positive

There’s a few basic ways you can turn a negative review into a positive outcome which include:

  • –Monitor your online reputation constantly. 
  • –Don’t ignore negative reviews- always answer!
  • –Reply quickly. 
  • –Take it offline.
  • –Be respectful.
  • –Offer something for their inconvenience so potential clients see how it was handled.
  • –Offer a sincere apology.

The important thing to remember is that people who post complaints just want to be heard. Ignoring a bad comment, a social media post, or google review, will show them and other potential patients that you don’t care about their experience.

Many prospects regard an unacknowledged negative review as more believable than an acknowledged one on review sites. They may give the impression that you can’t improve your business. When medical practitioners answer, they send a positive message that the patient experience is vital, leaving a positive impression.

When responding to negative online reviews, you can prevent misunderstandings and get people to change their negative feedback to helpful feedback.

However, if you take the time to thoughtfully respond, you can take control of the situation and turn negative feedback into a positive experience for your business. 

Create an Online Reputation Management Strategy

Identify Your Unique Value Proposition.

Before jumping into creating a reputation management strategy for your practice, you’ll want to first identify what makes your practice different from the rest. What can you offer to your patients that they can’t get anywhere else! 

Focus on Providing Valuable and Helpful Information.

One of the best reputation management tactics is being helpful to your current and potential patients.

Many marketers know this too, as several are increasingly focusing on content marketing through blogs or social media posts to share helpful information around their industry. A doctor can do this too!

Focus on medical content that can help people see that you’re an expert in your field. And this can even help you develop strong relationships with your current patients and help you bring in new patients after they see your willingness to keep providing value.

Choose the Platforms Where You’ll Engage with Your Audience.

Just as important as knowing what to share is where you’re going to share it. Understanding your patients’ most preferred platforms for engaging with medical practices like yours can help make sure you not only reach your clients but also makes sure that new clients can reach you.

Part of an effective reputation management strategy also involves you effectively engaging with your audience. Email marketing is one of the most popular and profitable platforms to engage and nurture existing subscribers who can later turn into return patients. 

You may also be on Facebook or Instagram to share helpful tips that will get clients results, based on your practices strategies. Just make sure you stay within HIPPA’S guidelines. 

Read up on one of our other blogs- “How to use Social Media Marketing and Email Marketing for your medical practice”.

Here are some tried-and-true tips for enhancing your healthcare practice’s online reputation:

Use Digital Patient Engagement Platforms

Many patients today demand greater healthcare interaction because it can help them achieve better health results. Positive treatment outcomes lead to increased patient satisfaction and a better reputation. A digital patient interaction tool can help you accomplish this. And it gives your patients more input into their treatment decisions while using technology.

Display Positive Online Reviews on Your Website

While negative comments should not be ignored, positive comments are what bring you new referrals, patients, and retention. Make a page on your site dedicated to good patient testimonials. Allowing the good evaluations to shine and stand out is a successful tactic.

Survey Patients After Their Appointments

You may capture essential components of care that cause unhappiness and have an impact on your reputation by conducting patient satisfaction surveys. 

Surveying patients shortly after their session provides the most honest and useful responses.

Maintain a Positive Online Presence With the Right Strategy

As a healthcare provider, it’s critical to have a strong online reputation management strategy in place. The digital age has made it easier for patients to share information about their experiences with you and your team on review sites like Yelp and Google+. But without the right strategy, tools in place, and proper management of reviews, it can be overwhelming! Modfxmedia can help you with all of your medical marketing needs including reputation management and your strategy. Click Here to schedule your FREE strategy call with us!

For more healthcare marketing tips, follow ModFXMedia on FB!

How do you manage your practice’s reputation online? Share your experience with us in the comments section below!

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