Category: Uncategorized

Chiropractic Marketing

Chiropractic Marketing. Learn effective strategies like online presence, social media engagement, content creation, and email marketing to attract new patients. ModFXMedia offers tailored marketing support for chiropractors.

Are you a chiropractor seeking to enhance your practice’s marketing strategies and attract more patients? Discover how ModFXMedia’s Perfect Patient Journey (PPJ) can revolutionize your approach to chiropractic marketing.

Understanding Chiropractic Marketing

Chiropractic marketing involves promoting your practice to draw in new patients while retaining existing ones. From online advertising to email marketing, effective marketing builds your brand and patient trust. It’s about showcasing your expertise and the value of chiropractic care to your target audience.

The Power of Online Presence

In today’s digital age, having a strong online presence is paramount for any business, including chiropractic practices. Your website serves as the virtual front door to your practice, making it crucial to have a professional and user-friendly site. ModFXMedia specializes in crafting bespoke websites tailored to chiropractors, ensuring they are optimized for search engines and provide an engaging experience for visitors.

Leveraging Social Media

Social media platforms offer an invaluable opportunity to connect with both current and prospective patients. By regularly posting informative and engaging content, you can establish your practice as a trusted authority in chiropractic care and wellness. ModFXMedia can help you develop a social media strategy that aligns with your practice’s goals and resonates with your target audience, ultimately increasing your practice’s visibility and engagement.

Engaging Content Creation

Content marketing is a powerful tool for building relationships with your audience and establishing credibility. By creating high-quality content such as blog posts, videos, and infographics, you can educate and inspire your audience while showcasing your expertise. ModFXMedia’s team of content creators can help you develop compelling content that addresses the needs and interests of your target demographic, positioning your practice as a go-to resource in the field of chiropractic care.

Introducing ModFXMedia’s Perfect Patient Journey

ModFXMedia’s Perfect Patient Journey (PPJ) is a comprehensive marketing approach designed specifically for chiropractors. PPJ focuses on every stage of the patient’s journey, from initial awareness to long-term retention. By integrating various marketing strategies, including online presence, social media engagement, content creation, and email marketing, PPJ ensures that your practice attracts and retains patients effectively.

With PPJ, ModFXMedia provides chiropractors with a tailored marketing solution that maximizes their practice’s growth potential. By leveraging the latest marketing techniques and technologies, ModFXMedia helps chiropractors reach their target audience, build strong patient relationships, and ultimately achieve their business goals.

Effective chiropractic marketing is essential for expanding your practice and reaching more patients. ModFXMedia’s Perfect Patient Journey offers a comprehensive approach to marketing that addresses the unique needs of chiropractors. With ModFXMedia’s support, you can elevate your chiropractic marketing efforts and take your practice to new heights of success. Contact us today!

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Perfect Patient Prospect Webinar Checklist

In the realm of digital marketing for healthcare providers, webinars have emerged as powerful tools for attracting, engaging, and converting potential patients. Crafting a successful webinar, however, requires meticulous planning and execution. To assist you in this endeavor, we’ve compiled a comprehensive checklist to guide you through each stage of hosting a webinar aimed at attracting your perfect patient prospect.

Preparation

Preparation is crucial before crafting your perfect webinar because it sets the foundation for a successful event. Having a checklist ensures that no important aspect is overlooked, helping you to streamline the process and maximize your chances of attracting and engaging potential patients. By establishing a list and planning the logistics in advance, you set yourself up for a well-executed webinar that resonates with your audience and achieves your goals. 

We’ve compiled a short checklist below to help you get prepared:

  • Establish a budget encompassing software, design, copywriting, and advertising expenses.
  • Define your ideal client profile in detail.
  • Identify and address the primary pain points your patients experience.
  • Craft compelling headlines and subheadings for your webinar.
  • Set performance goals and metrics to gauge success.
  • Create a structured outline and slide deck for your webinar.
  • Plan enticing bonuses to incentivize attendance.
  • Select a webinar platform and assign roles to personnel involved.
  • Choose a suitable date for your live webinar.
  • Develop an email promotion schedule targeting both current patients and potential leads.
  • Implement a scheduling system to book consultations promptly after the webinar.

Content Creation

Content creation is paramount when crafting the perfect webinar because it forms the essence of your presentation. Compelling content not only captures the attention of your audience but also keeps them engaged and invested in what you have to offer. From promotional videos to provider bios, every element contributes to building trust, showcasing expertise, and addressing the needs of your audience. 

Effective content creation involves not only delivering valuable information but also weaving it into a narrative that resonates with your viewers. By focusing on creating engaging and informative content, you ensure that your webinar leaves a lasting impression and drives the desired actions from your audience. 

We’ve included a checklist below on how to utilize content creation effectively in your webinar to help you craft an impactful and memorable presentation.

  • Record promotional videos for social media and landing pages.
  • Highlight bonuses and testimonials on the webinar landing page.
  • Incorporate provider bios to build trust with potential attendees.
  • Craft compelling content for landing pages, thank-you pages, and reminder emails.
  • Utilize client testimonials and case studies to bolster credibility.
  • Employ SMS text messages for personalized reminders.
  • Create teaser videos to generate excitement leading up to the event.

Promotion

Promotion stands as one of the most critical aspects when creating the perfect webinar because without effective promotion, even the most meticulously crafted content may go unnoticed. It’s essential to spread the word about your webinar across various channels, engage your target audience, and generate excitement leading up to the event. By strategically advertising, engaging existing subscribers, and utilizing social sharing, you can maximize attendance and ensure that your message reaches the right people. 

A well-planned promotion strategy not only drives attendance but also sets the stage for post-webinar engagement and conversion opportunities. We’ve included another checklist for you below on how you can effectively promote your webinar to the fullest, helping you to reach a wider audience and achieve your webinar goals.

  • Advertise the webinar 5 to 7 days prior to the event.
  • Engage existing email subscribers with invitations and reminders.
  • Design user-friendly registration and thank-you pages.
  • Encourage social sharing and calendar integration.
  • Deploy targeted advertising to maximize reach and engagement.

The Event

Being prepared on the day of the webinar event is essential to ensure a smooth and successful presentation. Double-check all technical aspects, such as audio and video quality, and conduct a final run-through to iron out any last-minute glitches. Ensure that presenters are well-prepared and familiar with the content, and maintain a calm and confident demeanor throughout the event. Lastly, have a contingency plan in place for any unforeseen circumstances that may arise. 

Be sure to follow our four steps below, you can mitigate potential issues and ensure that your webinar runs seamlessly, leaving a positive impression on your audience.

1.Test all technical aspects and conduct a dry run beforehand.

2.Ensure optimal lighting, sound quality, and presenter preparation.

3.Maintain audience engagement through interactive elements and energetic delivery.

4.Conclude the webinar with a strong call to action.

Post-Webinar Follow-Up

Conducting a post-webinar follow-up is crucial for solidifying the connections made during the event and maximizing its impact. By reaching out to attendees with additional resources, replay links, and consultation opportunities, you reinforce your message and keep the conversation going. Additionally, analyzing data from the webinar, such as attendee drop-off rates and engagement metrics, provides valuable insights into audience behavior and preferences. This information can inform future webinar strategies, helping you refine your approach and tailor content to better meet the needs of your audience. 

Utilize our checklist below to streamline your post-webinar follow-up process and capitalize on the momentum generated by your event.

  • Distribute slide decks and replay links to interested leads.
  • Analyze attendee drop-off rates to refine future presentations.
  • Send follow-up emails to encourage replay viewing and consultation bookings.
  • Address objections and FAQs to facilitate decision-making.
  • Redirect missed opportunities to future webinars or consultations.

Best Practices

When it comes to running a webinar, there are both effective and ineffective practices and strategies to consider. Perfecting the art of webinar hosting often involves a significant amount of trial and error. At Modfx Media, we understand the complexities involved in refining webinar strategies. Through our experience, we’ve identified best practices that yield very successful results. While it may take time and experimentation to find the right approach for your specific audience and goals, our advice below offers valuable insights to guide you towards success in your webinar strategy moving forward.

  • Host webinars mid-week to maximize attendance and follow-up opportunities.
  • Record webinars for replay viewing and extended reach.
  • Maintain a dynamic and engaging presentation style throughout.
  • Practice and refine your webinar skills before considering evergreen options.

Why Webinars Work

Webinars offer a unique opportunity to establish trust, demonstrate expertise, and nurture leads effectively. By delivering valuable content in a structured format, healthcare providers like yourself can attract highly qualified prospects and streamline the consultation process.

Schedule Your Clinic Growth Call

As you can see, running a webinar involves a myriad of strategies that can greatly impact its success. Even with all the information and checklists we’ve compiled for you in this article, it still takes a lot of finesse and experience to run a truly perfect webinar. 

At ModfxMedia, we’ve honed our webinar strategies through years of experience, allowing us to identify and implement the very best practices that consistently yield positive results. We’ve literally perfected what works and what doesn’t so you don’t have to worry about backtracking or stressing out trying to understand the analytics. Everything we compiled in this article we implement with you and for you- so you have the most successful webinar possible.

To explore how webinars can transform your patient acquisition strategy, schedule a complimentary clinic growth call directly with Justin Ingram- owner of ModFXMedia.

During this FREE strategy call, we’ll assess your current challenges, tailor a customized plan, and provide actionable insights to accelerate your practice’s growth with the perfect webinar and funnel.

Whether you’re new to webinar marketing or seeking to optimize your existing strategy, our team at ModFXMedia is dedicated to serving as your trusted partner in achieving long-term success. 

Click here to schedule your FREE strategy call and embark on the journey to clinic growth and prosperity.

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Veterinary Marketing: Promoting Your Practice Effectively with ModFXMedia

In today’s digital age, veterinary clinics are not just about treating pets; they’re also about building a strong online presence to reach and connect with pet owners. That’s where veterinary marketing comes into play. Whether you’re a small local clinic or a large animal hospital, effective marketing strategies are crucial for attracting new clients and retaining existing ones. In this article, we’ll explore the world of veterinary marketing and how ModFXMedia can help you take your practice to the next level.

Understanding Veterinary Marketing

Veterinary marketing encompasses various strategies aimed at promoting veterinary services to pet owners. From traditional methods like print ads and flyers to digital techniques such as social media marketing and search engine optimization (SEO), the goal is to increase visibility and attract potential clients to your practice.

Importance of Online Presence

In today’s digital landscape, having a strong online presence is non-negotiable for veterinary clinics. Pet owners often turn to the internet to research veterinarians, read reviews, and schedule appointments. A well-designed website, active social media profiles, and positive online reviews can significantly impact a clinic’s reputation and credibility.

Leveraging ModFXMedia for Success

ModFXMedia is a leading digital marketing agency specializing in veterinary marketing solutions. With their expertise in website development, social media management, content creation, and online advertising, they can help veterinary clinics effectively reach their target audience and stand out from the competition.

Tailored Strategies for Veterinary Clinics

One of the key advantages of working with ModFXMedia is their ability to tailor marketing strategies specifically for veterinary clinics. Whether you’re focused on promoting preventive care services, showcasing your team’s expertise, or highlighting special offers, they can create custom campaigns to suit your clinic’s unique needs and goals.

Measuring Success and Adjusting Strategies

In the world of veterinary marketing, it’s essential to track the effectiveness of your strategies and make adjustments as needed. ModFXMedia provides comprehensive analytics and reporting tools to monitor key performance indicators (KPIs) such as website traffic, social media engagement, and conversion rates. By analyzing these metrics, veterinary clinics can identify areas for improvement and refine their marketing efforts for maximum impact.

Transitioning between these sections provides a seamless flow of information, guiding readers through the complexities of veterinary marketing while emphasizing the role of ModFXMedia in achieving success.

In conclusion, veterinary marketing is essential for attracting and retaining clients in today’s competitive landscape. By partnering with ModFXMedia, veterinary clinics can access tailored marketing solutions designed to enhance their online presence and drive business growth. Whether you’re looking to revamp your website, engage with pet owners on social media, or improve your search engine rankings, ModFXMedia has the expertise and resources to help you succeed.

To learn more about how ModFXMedia can elevate your veterinary practice through effective marketing strategies, contact us today. Don’t let your clinic get left behind – invest in veterinary marketing with ModFXMedia and watch your practice thrive.

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Marketing Strategies for Optometrists: Boost Your Practice with ModFXMedia

As an optometrist, providing exceptional eye care is your top priority. But to ensure a thriving practice, it’s essential to also focus on effective marketing strategies. With the right approach, you can attract new patients, retain existing ones, and establish your practice as a trusted authority in eye care. ModFXMedia is here to support your optometrist marketing efforts every step of the way.

Understanding Your Audience

Before diving into marketing tactics, it’s crucial to understand your target audience. Who are your ideal patients? What are their demographics, needs, and preferences? By gaining insights into your audience, you can tailor your marketing messages to resonate with them effectively. ModFXMedia offers comprehensive market research services to help you better understand your patients and tailor your marketing efforts accordingly.

Establishing a Strong Online Presence

In today’s digital age, having a strong online presence is non-negotiable for any business, including optometry practices. Your website serves as the online storefront for your practice, so it should be professional, user-friendly, and optimized for search engines. ModFXMedia specializes in creating custom websites for optometrists that are visually appealing and easy to navigate, helping you attract more visitors and convert them into patients.

Leveraging Social Media

Social media platforms provide excellent opportunities for optometrists to engage with their audience, share valuable eye care tips, and showcase their expertise. Whether it’s Facebook, Instagram, or LinkedIn, maintaining an active presence on social media can help you stay top-of-mind with both current and prospective patients. ModFXMedia can assist you in developing a social media strategy that aligns with your practice goals and brand identity, allowing you to effectively reach and engage your target audience.

Implementing Email Marketing Campaigns

Email marketing is a cost-effective way to nurture relationships with your patients and encourage repeat visits. By regularly sending out informative newsletters, appointment reminders, and exclusive offers, you can keep your practice top-of-mind and drive patient loyalty. ModFXMedia offers email marketing services tailored to optometry practices, helping you craft engaging content and design visually appealing email campaigns that resonate with your audience.

Enhancing Local Visibility

Optometry is a local business, so it’s essential to optimize your online presence for local search. This includes claiming your Google My Business listing, soliciting positive reviews from satisfied patients, and ensuring your practice information is accurate and up-to-date across online directories. ModFXMedia can help you optimize your local SEO efforts, ensuring that your practice appears prominently in local search results and driving more foot traffic to your office.

In conclusion, effective marketing is essential for optometrists looking to grow their practice and attract more patients. By understanding your audience, establishing a strong online presence, leveraging social media, implementing email marketing campaigns, and enhancing local visibility, you can position your practice for long-term success. ModFXMedia is your trusted partner in marketing, providing the support and expertise you need to achieve your practice goals. Contact us today to learn more about how we can help you elevate your optometry marketing efforts.

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Strategies for Making Your Tik Tok Ads Stand Out from the Crowd

TikTok has become one of the most popular social media platforms in recent years, with over a billion active users worldwide. It’s no wonder that businesses are turning to TikTok as a way to reach new audiences and promote their products or services. However, with so many businesses vying for attention on the platform, it can be challenging to stand out. In this blog, we will discuss strategies for making your TikTok ads stand out from the crowd.

ModFXMedia: An Overview

ModFXMedia is a leading digital marketing agency that specializes in creating high-quality TikTok ads that engage audiences and drive results. Their team of experts has a deep understanding of the TikTok platform and can help businesses create ads that stand out from the crowd.

Understand Your Audience

The first step in creating TikTok ads that stand out is to understand your audience. TikTok has a unique user base, and it’s important to create content that resonates with them. Take the time to research your target audience, including their interests, behaviors, and preferences. Use this information to create ads that speak directly to their needs and desires.

Be Creative and Authentic

One of the keys to standing out on TikTok is to be creative and authentic. TikTok users are looking for content that is entertaining, engaging, and authentic. Don’t be afraid to think outside the box and try something new. Use humor, storytelling, or other creative techniques to make your ads memorable and engaging.

Focus on Visual Appeal

TikTok is a visual platform, so it’s essential to focus on visual appeal when creating your ads. Use high-quality images or videos that are visually appealing and eye-catching. Experiment with different visual elements, such as color, contrast, and composition, to create ads that grab attention and stand out.

Use Music and Sound Effects

Music and sound effects can be powerful tools for creating TikTok ads that stand out. TikTok users love music, and using the right music or sound effects can make your ads more engaging and memorable. Consider using popular songs or trending sound effects that resonate with your target audience.

Keep it Short and Sweet

TikTok videos are limited to 60 seconds, so it’s essential to keep your ads short and sweet. Focus on delivering your message quickly and efficiently, without sacrificing creativity or quality. Keep in mind that TikTok users have short attention spans, so your ads should be designed to grab attention and hold it from the first second.

Incorporate Hashtags

Hashtags are an essential element of TikTok, and incorporating them into your ads can help them get discovered by a wider audience. Use hashtags that are relevant to your target audience and your content. Avoid using too many hashtags, as this can make your ads appear spammy or inauthentic.

Engage with Your Audience
Finally, to create TikTok ads that stand out, it’s essential to engage with your audience. TikTok is a social platform, and users expect to interact with brands and content creators. Respond to comments, create duets or challenges, and use other engagement tactics to create a two-way conversation with your audience.

In conclusion, TikTok is a powerful platform for businesses looking to reach new audiences and promote their products or services. However, with so many businesses vying for attention on the platform, it’s essential to create TikTok ads that stand out from the crowd. By understanding your audience, being creative and authentic, focusing on visual appeal, using music and sound effects, keeping your ads short and sweet, incorporating hashtags, and engaging with your audience, you can create TikTok ads that drive results and stand out from the competition. With the help of a digital marketing agency like ModFXMedia, businesses can take their TikTok advertising to the next level and achieve their marketing goals

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8 Ways to Reduce Patient No-Show Rates

If you’re sitting here reading this it’s because your practice may be trying to solve the single-biggest problem to anyone who has worked in a medical office: helping to address the ever vexing problem of predicting and addressing patient no-shows. 

Studies have found that no-shows cost the U.S. healthcare system more than $150 billion a year and individual physicians an average of $200 per unused time slot. After all, whether or not patients show up, medical practices still have to pay their staff and cover expenses like rent and the cost of equipment. 

So how can you reduce these no-show rates? Well, just give us a couple more minutes of your time and keep reading, because we’ve listed 8 ways that just may help reduce your medical practices no-show rates- and fast!  

1) Use automated patient appointment reminders

If you’re not already doing this, it’s time to! Perhaps the most effective and simplest strategy for reducing patient no-show rates, is sending appointment reminders. 

Automated appointment reminders help bring down patient no-show rates and boost appointment confirmations. And by leveraging automated text reminders, it will ultimately increase patient attendance via better scheduling and slot utilization.

While email outreach is successful on its own, when paired with text appointment reminders it makes your strategy that much more bidirectional — meaning patients can text you back — which gives patients a chance to confirm their appointment, get directions, ask questions, and adequately prepare for their appointment.

2) Use the patient’s preferred method of contact  

Now this seems like an obvious one right? Well, you’d be surprised to know that this is one that is overlooked often. 

Patients of all ages now use technology in every facet of their lives and expect more than robo-dialers, or one-way email and text systems from their providers. They want the convenience of choosing their preferred channel to communicate whether it be text messaging, phone, or email. 

Always ask your patients their preferred method of contact for appointment reminders and other patient outreach. 

By using both text, email and phone call reminders you cross all your t’s and dot all your i’s to make sure the individual is receiving and responding to the messages your practice sends out. 

3) Text patients to reschedule

Sometimes patients do have to miss an appointment whether it’s due to work, family life, or an emergency. Life happens! The important thing is to be proactive about it right away. 

If a patient misses an appointment, reach out to these individuals right away with an invitation to reschedule. Encourage them to text back or contact the office staff. 

There are software features available that allow patients the ability to reschedule a medical appointment at their convenience. 

Professional marketing agencies like ModFXMedia come in handy because they use software features and other services bundled together to streamline and constantly monitor the lead generation process, which greatly helps to reduce and eliminate patient no-shows.

4) Offer digital check-in and updates on scheduling issues

Healthcare consumers are busy people, so asking them to repeatedly wait long periods of time before an appointment may turn them into no-shows. Eventually, they may also become a lost patient if they find another provider who they perceive values their time more. To save administrative time, many providers are continuing virtual waiting rooms options that were created during the COVID pandemic. Or some practices are now turning to a hybrid version of this. 

By offering patients a touchless or digital check-in process, this will allow patients to pre-register and complete any screenings or paperwork before their appointments. 

For up-to-date information, bidirectional texting allows patients and the medical staff to quickly communicate if there are any scheduling or time issues.

It’s also important for staff to be constantly trained on how to interact with patients in the office while the individual is waiting. 

Simply keeping a patient updated if their appointment is running behind shows the patient that your office cares enough about their time. If they do have to leave, ask to reschedule their appointment right away or send out a text reminder the following day to have the patient call to reschedule as soon as possible.

5) Reduce the time between scheduling an appointment and the actual appointment

How else can your practice improve no-show rates? You have to cut down on the waiting time for your patients to get an appointment. Whether it’s reducing no-show rates in primary care or in specialized practice, patients want faster access to doctors, information, and medical services. 

Spending a significant amount of time in between appointments waiting to see their doctor can be a frustrating experience to say the least. So if a practice wants to reduce these no-show appointments, that means providers need to keep the waiting time short for their patients. Unfortunately, the problem is a bit of a chicken-and-egg scenario. Long wait times to see a provider increases no-shows, and no-shows contribute to longer wait times for other patients.

It is possible to reduce the time between patient scheduling and appointments for an entire practice if delays are identified and the scheduling process is optimized. You can do this by working with a professional medical marketing agency like ModFXMedia to help optimize the appointment and scheduling process. While also using software to help pinpoint the causes of these delays. 

After using those resources a practice can then revamp their scheduling procedure and successfully cut down their average waiting time significantly. 

If wait times are significantly reduced, it will result in a positive experience for patients and significantly contribute to reducing patient no-show rates. 

If a practice is dealing with habitual no-show patients, try offering same-day or next-day appointments.

6) Help patients understand the need for the appointment

One reason patient no-show rates remain high is that patients don’t understand the purpose of the visit. Only 12 percent of US adults have proficient health literacy, and a staggering 77 million adults have basic or below basic health literacy. This results in patients not adhering to treatment plans — including attending their scheduled visits. 

One of the effective strategies to reduce no-show rates is to make information and health education accessible to patients, particularly in complex medical situations. 

In addition, providers can also communicate instructions and information prior to a visit or procedure to help patients prepare and empower them to show up to their doctor’s office. 

Research published in the journal Medscape General Medicine recommended five steps for changing patient beliefs and behavior as they relate to following treatment plans and attending appointments which we’ve listed for you below.

Educate your patients so they:

  • Recognize the risk of not adopting a healthy behavior
  • Educate them on the Price of Health and all fees before the appointment
  • Perceive their condition as serious
  • Believe in the positive effects of the suggested treatment
  • Can address their fears and concerns
  • Believe they can complete the treatment plan

7) Calm patient fears

Another way to reduce no-show appointments is to calm your patients and address their fears. 

Fear fuels patient no-show rates since patients may fear bad test results, getting on the scale, or uncomfortable procedures. Whatever the reason, fear keeps patients from following through with their scheduled appointments

A lot of people feel anxious because they fear the unknown, and this lets their imagination run wild. 

It’s not uncommon for a no-show to be due to someone imagining a worst-case scenario, when in fact going for an annual check-up is the best prevention.

By addressing this fear factor with new patients it’s a big step towards reducing no-show appointments. A provider can do this before a patient’s visit. Give new patients the option to speak with someone at the office about their anxiety before a visit. 

Having a live representative on your website can also help with this. 

If providers can initiate this type of conversation by asking patients how they feel about an upcoming test or visit, they can reinforce their role as not only a provider but also as an advocate and an ally. This can vastly help decrease no-show rates.

8) Send follow-up messages

Automating thank you messages to show your patients appreciation for keeping their appointments acknowledges their time is valuable and helps build patient loyalty. 

You can also include additional information in the post-appointment thank-you message for referrals, medication, and any other types of follow-up.

If all this seems like a lot, that’s because it is! But the practices that take the time to incorporate these suggestions will greatly reduce no-shows, build loyalty, receive more 5 star online reviews, and get more word of mouth referrals. But you don’t have to put forth this complex strategy all on your own! 

ModFXMedia

Practices aspire to dominate their local market so ModFXMedia works closely with each provider to help with lead generation, no-show solutions, determine your practice’s niche and areas of opportunity. We also work hard with your practice to promote your expertise to an audience that is trying to find your services. 

With our proven experience executing medical marketing strategies, your practice will receive a boost in website traffic, in new patient visits, a decrease in no-shows and an increase in revenue.

If that sounds like a strategy you’d show up for then contact ModFXMedia for a FREE strategy call session today! Or call us directly at (904)664-3160.

While you’re here check out another one of our blogs about How Hiring A Medical Marketing Agency Can Help Your Practice
And don’t forget to Follow us on Facebook and Instagram!

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Meet Justin Ingram of ModFXMedia

Article Written on Voyage Jacksonville

 

Hi Justin, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us. To start maybe you can share some of your backstories with our readers?


I started out in sales. By the time I was 30, I was maxed out on pay, super overworked, and couldn’t move up. I knew I had to find a new career and fast. When looking into a million opportunities, I finally found and realized digital marketing was right up my alley and aligned well with my skillsets and interest.

I started a digital marketing company and with my background in sales I was able to grow a business from just myself and then 1 year later we are at 1 million dollars in revenue and a team of 13.

We pride ourselves on doing a fantastic job, always making our clients a top priority, and doing all of our work in-house in an office environment with a great team and culture.

We’re trying to triple in size and staff in the next 12 months.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?


Definitely a struggle to learn all the skills required and most importantly finding the right people to grow the company with. Hiring and retaining talent through COVID has definitely been the hardest part about starting and growing a business 10000%.

We’ve been impressed with ModFXMedia, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?


We build your sales funnel for a true 24/7 lead-generating machine. We don’t believe in a quick fix for marketing. We’ll work to discover the big picture in your business and build revenue-generating machines for our clients to help them attract, acquire and retain customers with increasing revenue on autopilot. https://www.modfxmedia.com.

How Do You Think About Luck?


Being super aggressive and super personable to build strong relationships with our clients, so they trust us and know we do great work and send us a lot of referrals.

Contact Info:

 

Justin Ingram of ModFXMedia
ModFXMedia Employees
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Could SEO benefit YOUR Website? Find out Here!

SEO or (Search Engine Optimization) is the process of utilizing certain tools to get your website to rank higher on search engines, giving your website more visibility and therefore more visitors. With business, the best product is a product that sells itself. One that you don’t have to pour money into year after year on commercials and advertising. If you get your SEO right, that is organic visitors coming to your website without any additional costs. Without you realizing it, SEO might be exactly what your website has been missing all this time. 

Does Your Website Gain Enough Traffic?

To find out you need to check your website’s analytics. There are many online sources for that to evaluate how well you are doing and tips on how you can improve. If you notice your websites organic engagement is low, that is a sign that SEO is lacking on your website and could use some improvement

What Does Your Website Look Like on Mobile Devices?

More than half of the people worldwide access the internet using mobile devices, while only 49% do so via desktops. With that knowledge, it’s vital that your website is user friendly on mobile. Search engines will only rank websites that are user friendly and accessible, high on their list. This is where SEO comes in handy as it does work to create an easier website design that users can easily read and understand. 

 Do Your Competitors Rank Higher Than You?

If so, that is an issue, because they are taking a lot of the organic leads that could have been yours. If you do a quick google search, where does your website rank. Typically, users choose from the first page of a search engine so that is the page you want to be on. Anything after that means you need SEO help. 

Do You Have a Clear Understanding on Your Audience and Digital Marketing Strategy?

SEO’s main priority is to target the intended audience for the product or service you are offering. If you are selling mens cologne for example, you want to be sure your website and its contents target men and men of a certain age as that is who you are selling too. When writing content such as blogs, you want to ensure it is on topic to the product you are selling and it is engaging the right audience. 

Do You Have Enough Backlinks?

Something SEO prioritizes is backlinks. Backlinks help to increase your sites visibility and gives your website credibility. You always want to direct your audience, whether that be to relevant sources or to other areas of your website. SEO can help you navigate backlinks and have the most relevant links on your site. Backlinks are still important for SEO performance because they are the foundation of Google’s original PageRank algorithm.

If you’ve said no to one or more of these questions, professional SEO help may be just what you need to see real growth on your website. At ModFXMedia, our team of professionals take tremendous pride in delivering an integrated array of marketing services to deliver bottom-line results for our clients to skyrocket their business and grow in the local Jacksonville, FL market.  We are a full service marketing power-house offering you all the digital expertise you need in one place.

ModFXMedia specializes in Search Engine Optimization and focuses on these three areas to get you growth in your business:

  • Inbound Marketing
  • On-page and off-page optimization (SEO)
  • Content development strategy
  • Pay-per-click (PPC) campaign strategy

To learn more about us follow us on facebook!

Related: IS SEO Worth It For Your Business?

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ModFXMedia Marketing Agency Ranked As Top 20 Web Design Agency

ModFXMedia is proud to share with our readers the recognition of another award!

DesignRush ranks the top Florida Pay Per Click Management Companies that can help you generate quality prospects and turn that into sales.

DesignRush is a B2B marketplace whose platform lists over 9,300 agencies from over 50 different countries connecting brands like ModFXMedia and ranking them on performance and reputation. Out of all of their marketing agencies, we have been awarded a top rank. 

ModFXMedia’s vast collection of skills and services that range from SEO, social media management, branding, online advertising, website design and development, and even video production continue to grow. We are proud of the goals we have met thus far and we are proud of the recognition such as this award from DesignRush! With every step forward that our clients can take as they attract, acquire, and retain new customers through our marketing and advertising efforts, we grow too! 

Thank you to DesignRush for the recognition of ModFXMedia and our amazing employees and thank you to all of our clients for helping make it all happen!

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Related: ModFXMedia Ranks As One Of The Top Advertising Agencies In Jacksonville

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IS SEO Worth it For Your Business?

SEO or (Search Engine Optimization) is the formula for getting web pages to rank higher on search engines like Google. The higher you rank on search engines, the more traffic you will receive on your web page. There is a lot of information and research you can do to continuously improve your SEO. You can hire marketing companies or SEO experts to help get you farther along but the question is, is SEO worth it? 

How SEO Works

Search engines like Google have an algorithm they’ve created to filter out pages and rank certain ones higher than others. Over time this algorithm has become more and more complex with thousands of different factors that affect your ranking. 

Here are 3 Main Factors that Search Engines Evaluate:

  • Content: Search engines analyze content of a webpage to determine its relevancy to the search that was conducted. An important part of SEO is creating content that is targeted towards the keywords that search engines’ users are searching for.
  • Links: A web page that has been linked from multiple pages is more likely to be ranked higher. Especially if a high ranking website used your web page link. 
  • Page Format: HTML code is used to create web pages and how that is structured can greatly impact your SEO. You want to use specific keywords that are likely to be searched and on topic. Although, some keywords are oversaturated online and you may struggle to rank simply because of competition. It’s important to do research on what keywords aren’t too competitive to increase your chance. 
    • Your HTML code also determines your crawlability. Crawlability is when a google bot for example, goes to your site and saves your HTML code in a database. The crawler allows you to show up on google’s search engine so it’s important to have crawlability. 

That is the fundamentals of SEO but there are countless things to understand. There are many optimization techniques that can be implemented, SEO tools to utilize and HTML code to learn. 

Is SEO Worth it?

The short answer is absolutely. The whole goal of marketing is to be seen. Therefore, if you rank high on google, it’s more likely someone will buy from you, rather than someone who is on page 8 of their search. Done correctly, you can increase your clientele dramatically. “More than 1.3 million businesses, website publishers, and nonprofits nationwide benefited from using Google’s advertising solutions.

SEO not only brings you lots of traffic but it provides better trackable results. Having comprehensive analytics lets you know where you can improve on and what needs to be changed to better perfect your content. SEO is cost effective as well. If you are high ranking, you don’t have to worry about buying that billboard on the freeway or hiring a call center for cold calls. You are getting organic traffic from simply ranking higher. Your brand will be more exposed and you will appear more trustworthy to your consumers when they access your site and see how high you rank on google. 

It’s a win-win. The only issue is how competitive it continues to be as many businesses are looking to get that top spot, just as you are. This is why businesses are hiring marketing companies and SEO experts to help them create this traffic to their site. 

If you’re looking for Search Engine Optimization help for your business click here.

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Related: Organic Growth In Business

 

 

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